Texas Seo is needed by every professional and business owner in the great State of Texas. A vast majority of the population is online, and it is estimated that as many as 90% of all consumers ready to make a purchase use Internet searches to find a business or service in their area. There has been a huge learning curve during the relatively recent explosion of search engines in the marketing world. One of the most important reasons to hire a reputable company for your Texas seo is to avoid black hat tactics, which can get your website seriously penalized for months or banned completely.
What is Black Hat SEO?
Search engines such as Google and Yahoo! strive to give users the best experience possible, which means they want search results to place legitimate, helpful sites in the top ranking. Black hat Texas seo is when sneaky tactics are used to trick the search bots into thinking a website is awesome when it’s not. Those who intentionally use black hat methods are often trying to rake in big marketing dollars for producing quick results, but the websites are virtually always caught and penalized sooner or later.
Black Hat Schemes
The incompetent Texas seo companies are the ones that use black hat SEO. The following are five of the most common SEO methods that can get your website pulled out of Google rankings altogether for months:
Avoid Article Spinning – A lot of ongoing content is needed to help a website rank high in search results. Content can be expensive, and one way many have avoided high costs is to spin articles, which is purely a black hat tactic. Software is used to create numerous articles using one original submission. Article spinning results are not reader-friendly but they do help create the illusion that a website is relevant because of ongoing “fresh” content. For getting caught using article spinning for Texas seo, which is virtually inevitable, websites can be withdrawn from ranking in search engines and suffer additional penalties.
Avoid Cloaking – One of the most popular techniques used by black hat marketers is cloaking. This scheme involves deceiving search engines by showing different information to individual users and search bots. For example, your website coding may make it appear users are being directed to a lawyer’s website when they are, in fact, being directed to a website showcasing popular new inventions. This sneaky tactic can get websites banned completely from search engines.
Avoid Duplicate Content – Because content is an essential element of achieving top ranking in search results, black hat marketers find different ways to get around doing things the right way. Copying another website’s content is considered the worst kind of Texas seo and it should never be done by anyone who wants to establish a viable website that generates business. The issue of duplicate content is not always outright plagiarism. Many times, as a shortcut, duplicate content will be used within the various pages of the same website. If this type of duplication is legitimately needed, a canonical tag can be used to point to the original and avoid being penalized for duplicating content.
Avoid Link Exchanges in Texas seo – Another popular approach to quickly achieving high page ranking has been link exchanges, though professionals know this technique is very much an approach of the past. Search engines have adjusted algorithms so that this type of activity is discouraged. Penalties for creating a network of links in an exchange between sites are routinely penalized. Organic link building can give Texas seo a real boost, but link exchanges are outdated and qualify as pure black hat SEO.