The Importance Of Digital Marketing
Digital Marketing is a crucial aspect for the success of your business. No matter if you have an online store, a physical store, or both, you shouldn’t pass up what these marketing tools have to offer. By utilizing these tools in the right way, you can grow your audience reach, grow your business, increase sales, and so much more. It’s no wonder so many people are turning to these digital solutions.
Marketing and advertisement aren’t the same as they were 30, 20, or even ten years ago. You used to pass people in the streets who were handing out pamphlets or flyers to let you know about new products or services. Nowadays, this method is pretty much retired. Instead, people are turning to the internet. The internet is a fast-growing place that is constantly changing. It is also incredibly accessible. Thousands of businesses are using this to their advantage and creating online ads via email marketing and more.
If you don’t want your business to get left behind, it’s time you look into these marketing tools that are being utilized by so many other companies and brands. Actual SEO Media can help you with this. We are an established digital marketing agency that has helped companies all over the USA with our marketing strategies. Allow us to do the same for you.
You may be hesitant to invest in a marketing service with the current state of the world. COVID-19 has impacted hundreds, if not, thousands of businesses, companies, and brands all over the world. Many companies have gone out of business or suffered significant losses, and it’s understandable that you should be wary about this happening to your own business. However, introducing digital marketing strategies to your business may just be the thing that saves it.
The Impact of COVID-19 On Your Business
COVID-19 has proved to be incredibly challenging for some businesses. With stores being shut, and people too fearful of leaving their homes, many industries and companies have taken massive hits. Unfortunately, this has resulted in many companies going out of business. If you are a business owner who is fearful that your business will end up the same way, we want you to know you’re not alone. We also want you to know that there are solutions to this problem.
Contact Actual SEO Media, Inc. and we can help you devise a digital marketing strategy to keep your business afloat. Not only will we keep your company from going out of business, but we can help produce new customers and clients for your business.
Many people are staying at home due to the Coronavirus Pandemic, but that doesn’t mean they aren’t shopping online. In fact, the internet has become an increasingly popular place for people to shop over the past decade. That is why it’s important you take advantage of the multiple online marketing methods available to you. From SEO strategies to PPC advertising, your business could benefit in a variety of ways. Don’t let your business fall victim to this ongoing pandemic. Instead, reach out to Actual SEO Media, Inc. and we can help get your business in a good position for growth.
Pay Per Click
Pay per click is a popular form of digital marketing. PPC, for short, are adverts that can help garner clicks for your business. So what exactly does this mean? I’m sure you’ve visited a search engine such as Google before and come across sponsored ads in the results pages. These are PPC ads. The search engine algorithm will determine which ads to display based on the keywords that are searched for.
Keywords are what a person types into the search bar. For example, ‘denim jackets,’ the results will then be displayed in order of relevance, with a related PPC ad being displayed at the top of the page. By having your adverts displayed here, you could boost your online traffic and increase sales for your business. Actual SEO Media, Inc. can help you achieve this. We’ve had years of experience utilizing PPC and other online marketing strategies. We can help create these PPC ads for you to ensure your business gains more online exposure.
So how do you ensure your ad is seen? By making sure you have the appropriate keywords attached to your ad, it can show up in the results of multiple different searches. This, in turn, means more exposure, which also means more business.
A Trusted PPC Agency
Actual SEO Media, Inc. possesses the right methods to ensure your ad is seen by hundreds of potential customers. We have been utilizing the PPC method for years and understand how it operates. By reaching out, you could benefit from the services we have to offer. We take on extensive keyword research in order to find the key phrases and words that will garner your ad the most exposure. PPC is such a popular strategy as it is highly effective, and when done right, it is incredibly affordable.
A PPC ad will only cost you every time the ad is clicked upon. When this happens, you will pay a small fee to the hosting engine. Many people worry that these fees will rack up due to the number of people who come across their ads. However, you must remember that if somebody clicks on your ad, it means they’re interested in what you’re selling. So the money you spend having that person click on your ad could be returned through the business that person brings your company.
With the amount of business your ad generates, you may end up making money. Of course, this depends on if you utilize this strategy the right way. Contact Actual SEO Media, Inc. and we can help you achieve this.
PPC is not the only effective method of digital marketing that could help save your business. SEO is another popular strategy that can increase your online traffic and grow your online presence. Working separately, these two methods can make a great impact. However, when you pair PPC with SEO, you will see a surge in growth. This is because although these methods produce similar outcomes, they target different aspects of the internet. This means your company will be benefiting from two different methods of online exposure and marketing.
Without an online presence, your business doesn’t really stand a chance at growing and thriving. That is why online marketing and advertising is so vital, especially in times like these. Our SEO services are designed to grow your online exposure and expand your customer base. So how do SEO strategies achieve these results?
Much like PPC, SEO utilizes keywords. We can create content for web pages that contain keywords designed to make your site more attractive. With the right keywords, your site will rank higher in search engines, which will result in your business, gaining more exposure to potential customers.
High rankings in search results are crucial to the success of your business. If your website is placing on the third page or lower, it’s almost guaranteed that you’re missing out on a ton of business. This is because nobody tends to scroll further than the second page. Even fewer people search beyond the first page. With the help of Actual SEO Media, Inc. your business can grow in the ranks, and you’ll see a significant increase in online traction.
Search Engine Optimization (SEO)
We can create unique and exciting content for your website that will help attract more consumers. Not only this, but it will help your site score better, which will help it grow in the rankings. Another form of marketing that can improve your website ranking is social media marketing. Many businesses out there are taking advantage of what social media has to offer. If you are not, then it’s time you did. By using these platforms, you can establish a good reputation for your brand. It also gives you a chance to connect with customers. Connecting with your consumer base has never been more important than it is now.
A lot of people are separated from their families due to the pandemic. Social media offers them a place where they can connect with people to help them through this difficult time. By being a business that these people can rely on, you’ll not only help them, but you’ll benefit your company in the long run. Brands that establish a relationship with their target audience have proven to grow their customer base. Customers are also more likely to keep choosing these brands.
By implementing these digital marketing methods now, you’re preparing your business for when the world bounces back. Much like in China, the USA will eventually turn to some sense of normalcy. When this happens, people will return to their normal shopping habits. By taking advantage of these methods now, you can benefit your business in the long-run. Contact Actual SEO Media, Inc. to devise a digital marketing strategy that can help your business soar.
Google Maps is something that most people take for granted. You may be wondering how Google Maps can contribute towards the success of your business. Well, not only is it something you can rely on to find the nearest gas station, but it can help people discover your business. By doing SEO correctly, your company can organically show up on Google Maps. This means if somebody were to search for a company that is similar to your own, they might end up coming across yours.
Optimizing your business’s presence on Google Maps can result in serious growth in business. This is because Google Maps can have an effect on organic search rankings. Organic rankings can be hard to achieve. However, if you manage to get your business featured on Google Maps, this can help with your site ranking on Google search.
Google Map results usually show up at the top of results pages, just above the organic results. If your website manages to rank here, you could accumulate a ton of targeted local traffic to both your online and physical stores. So how do you get your local business to rank in Google Maps?
Links are a must. By adding links and citations, you’ll increase your chances of ranking in the search engines, both in the organic listings and in Google Maps. You need to make sure your information is correct on all platforms that your business uses. If you have incorrect phone numbers or locations, Google isn’t as likely to rank you on Google Maps as they won’t know which information to use. Actual SEO Media, Inc. can make sure all your online accounts and website remain consistent with this information to help you move up in the rankings.
Google Maps & Local SEO
Google Maps somewhat acts as a form of Local SEO. Local SEO is a strategy designed to target customers and consumers in a specific area. For example, if you own a business in Houston that is strictly an in-person store and your only location is Houston, it would be a bit pointless if 75% of the people finding your business were elsewhere.
This would mean that only 25% of the audience you’re reaching would have access or a need for your products or services. If this sounds familiar, then get in touch with Actual SEO Media, Inc. We specialize in Local SEO strategies to target potential customers right here in Houston or any other area you deem fit.
By using our SEO tactics, you can rank higher on the map, which will result in your business being found by a wider audience. Not only this, but PPC ads can also help you appear in Google Maps. There are so many digital marketing options these days, and with the uncertain times we’re facing, you should take advantage of every opportunity to strengthen your business. Online marketing can help save your business. Contact Actual SEO Media, Inc. today to learn how our SEO experts can help you with this.
With the pandemic we’re currently facing, there’s never been a better time to invest in local SEO. Internet activity has skyrocketed since the pandemic began. The internet was already widely used by many, but now more than ever, people are turning to technology for a number of reasons.
One of those reasons is shopping. Many people are fearful of the virus due to the serious impact it’s had on the world. This means that more and more people are opting for online shopping rather than venturing to the store. This isn’t to say that nobody is visiting stores. However, those that are are looking for nearby stores. That is why it’s essential you take advantage of Local SEO tactics.
Most local businesses don’t have a large online presence, mainly because they never had too much of a use for it. However, that has changed due to the COVID-19 pandemic. If you want your business to stand a chance at surviving this pandemic, you need to look into what these SEO strategies can do for you.
Local SEO Tactics
If your business is not easily found, then competing brands will be receiving the majority of business and stealing potential customers away from your brand. However, if you invest in the SEO tactics that Actual SEO Media, Inc. has to offer, your business will see a mass increase in your online traffic and sales. So many businesses are shutting due to the pandemic, whether by choice or due to lack of business. Because of this, it can be difficult for consumers to know if certain places are open or not. With the help of our Local SEO tactics, your business will appear in searches that contain the keywords ‘near me’ and ‘open now.’
This will help consumers find you easier and know you’re open for business, which will result in an increase in business.
Our SEO tactics won’t just help your business survive the pandemic; it will also benefit your business long term. You can establish relationships among your consumer base via online communication. This means that all those new customers you gain during this pandemic will stay loyal to your brand even when the pandemic comes to an end.
Google My Business (GMB)
If Local SEO is a foreign concept to you, then Google My Business is a great place to start. Studies show that 50% of local searches result in a purchase that same day. So if your business is easily visible on Google, you’re likely to see an increase in sales.
Every business owner is looking to establish an online presence regardless of if they have an online store, a physical store, or both. It has become even more essential during the COVID-19 Pandemic that people are up to date with your business information, including the locations, phone number, and operating hours. By using Google My Business, you can ensure your customers have access to this information.
Google My Business (GMB) is a tool that allows you to manage how your business appears on both Google and Google Maps. It also lets you know how people are learning about your business. This is essential as it will indicate if you have any weak points online either via your website or social media. If this is the case, Actual SEO Media, Inc. can help you correct this. Our strategies allow us to strengthen your site, which in turn will not only help with your Google ranking; it will also mean your site is more accessible to consumers.
GMB can be difficult to understand. You want to make sure the information displayed is correct. This is to ensure your business is found easily by customers. Also, if the information is incorrect, people are likely to stay away from your brand even if this error gets fixed later on. Actual SEO Media, Inc. can help you with this. We can make sure your business’s Google Page is professional and filled with the correct information. We’ll even take care of verifying your business for you so you can start benefiting from the online exposure that this tool presents.
A Reliable Digital Marketing Service
Digital marketing is always a valuable resource to take advantage of. However, it has never been as important as it is now. Internet usage is at an all-time high due to the pandemic, and you shouldn’t let that go to waste. By improving your online presence today, you could save your business tomorrow. So what are you waiting for? Allow Actual SEO Media, Inc. to create a digital marketing strategy that will not only help your business survive this pandemic but help it thrive in the long run.
COVID-19 has already affected you, your friends, and the entire world in so many ways. Don’t let it take away your business too. Reach out to the team at Actual SEO Media, Inc. and we can create a strategy unique to your business to ensure it survives this pandemic. With our help, we can maximize your brand awareness among customers and boost your sales.
You can visit our service pages to learn more about how we can help. Alternatively, you can speak to one of our team members by calling (832)-834-0661. Small businesses and big businesses alike have all been negatively impacted by COVID-19. Reach out to Actual SEO Media, Inc. to help save your business.