Pay-per-click advertising can be a powerful marketing platform for almost any business. In our
digital world, any company needs to invest in paid search. The reasons being there are daily changes in organic search algorithms and people’s never-ending patience.
You may be knowledgable about this type of marketing, but there are some other interesting facts about this useful tool that you should know.
Mobile Devices are More Prevalent
More than half of paid search clicks are mobile. This means that it is crucial to have a mobile-friendly website or app that meets your company’s needs. Be sure that your PPC campaigns are equally mobile-driven so that you are always ahead.
Top and Spots Generate Clicks
Although your SEO strategy is top of the line, and your rank is organically for specific keywords, paid search clicks usually outnumber your organic clicks. Investing in paid search is crucial when considering 41% of the clicks on a page go to the top 3 0r 4 paid ad spots
PPC Ads Result in Calls
Having your business phone number readily accessible to clients or future customers is very important. More than half of people who click on PPC ads call the business, according to mobile-search statistics reports.
Negative Keywords are Useful
Using a platform to eliminate less likely conversions through adverse keyword selection can advance the efficiency of your campaign. Additionally, negative keywords such as discounted and free can prevent you from wasting time from useless online traffic.
In 2000, Google started a CPM platform. They created and managed advertiser’s campaigns and
charged advertisers a monthly fee. Two years following, the Adwords Pay Per Click Model was introduced to the world and completely changed the online advertising model. Furthermore, Goto.clom, which is now known as Overture, was credited with curating the very first PPC model in 1998.
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