Internet marketing is a significant part of your business. That is why it is essential to get to the top
of search results. This is where SEO or search engine optimization comes into play. It is known as the process of impacting or manipulating the online visibility of a website so that it receives as much unpaid traffic as needed.
SEO agencies such as Actual SEO Media, Inc. are experts when it comes to a well-organized website. We strive to have an excellent ranking to receive organic results. An infographic created by the team behind SEO Tribunal has proven that 78% to 80% of search engine users typically focus on organic results avoiding paid ads. This is a clear indication of why marketing agencies are targeting organic results
The Concept of SEO Today
The page speed, the quality of content, bounce, rate, backlinks, etc. are just some of the ranking aspects. This is why it is imperative to use the proper technique.
SEO techniques can be split into two categories: the white hat, which welcomes the search engines, and the black, which is not permitted by search engines. One of the characteristics of white hat involves creating content for users and not for search engines. Additionally, this content is available to users and does not try to trick the algorithms.
Furthermore, the black hat end of the spectrum attempts to deceive search engine algorithms. These sites usually employ a technique known as cloaking, which involves showing a different website to different users depending upon the user is a human or a search engine bot.
The Actual SEO Way
Actual SEO Media, Inc. is a reputable company that can take your campaign to the next level. In other words, we are happy to talk with you face to face and provide you with a free consultation. Fortunately, this helps us learn exactly what goals you are looking to accomplish and helps to build a rapport with the client. In reality, this concept of marketing can get real deep. That is why you need a company like ours to walk you through every step of the way. Give us a call at (832) 834-0661 or feel free to contact our Houston Main Location, our second Houston Location, or our Williams Tower Location for additional information.