What can I do in SEO for a ranking my business? Blogs are a great way to improve the ranking of your business’ website because each blog is seen as a unique page by search engines. Blogs should be written for your customers and other interested parties while at the same time promoting your business. Choosing the right keywords to inject into your blog posts will benefit greatly, as well.
Improving your ranking on Google is hard, but there are a number of ways to improve your chances. As a business owner, you want customers buying your products or services when they search for relevant information. Relevant searches linked to your website will increase potential business.
SEO or search engine optimization is important to have in mind while developing a website and creating pages on it. There are several things you can improve on each page to rank higher on Google.
Potential customers will then start seeing you more and may actually become customers. Social media, content creation, and Google My Business Listing are just a few areas you can improve upon to increase your SEO. You will also need a friendly website for mobile devices in order to rank higher. Google will list you lower if such detail is missed.
Titles and Meta Descriptions
There are three components of a Google search result: title, hyperlink, meta description.
When customers search for your business, they are presented with a number of links to hopefully your website. If your SEO is poor, then it may be from another site. If that is the case, then you need to start optimizing titles and meta descriptions. These two elements are an important visual when searching on Google.
The title is the biggest part of the result and is in blue. The title needs to be compelling, accurate, and concise. You need to catch people’s eyes with a compelling title, or they will lose interest. At the same time, it needs to be accurate. You cannot create fake titles to bring in customers, or you will be penalized. Finally, keep the title short. Google will only display 65 to 75 characters. You are very limited in what you can title the page, so keep it clean.
Your title should also have keywords. Keywords are what people type into search bars to find what they are looking for. If your title doesn’t have any such thing, then change it. People want relevant results to what they are searching for. Actual SEO Media can help you find these keywords and develop the perfect title tags.
Meta descriptions are the black text that shows up below the blue title. It describes what the page is about. Similar rules apply to meta descriptions as titles. Keep them concise, and keyword targeted, relevant, and brief. Yo only have 155 characters for a meta description, so say what you need to say quickly and make it impactful for the page.
Images and URLs
Images and intern hyperlinks enrich your website’s optimization.
Images are a very important aspect of search results. They should be titled correctly, and the alt-text should feature keywords. Google uses the alt text to determine what the picture is because it can’t see the image. So, if it is titled something irrelevant to your page, then it will suffer in the ranking. Name it something relevant to the content on the page and keywords you are targeting.
URLs are another important aspect of optimizing your website. URLs should be clean rather than sloppy. Google can read them better and will rank your pages higher. For example, actualseomedia.com/houston-seo/ is a great URL. It gives the name of the site and then the keywords right after, “Houston SEO.”
“Houston SEO” is a keyword which you should also be included in your URLs. The more you use that keyword in your URL in the page content, the better ranking you’ll get. Finally, you need to link your pages internally. If your highest page ranked really high, then it would be very beneficial to link other pages on your site. It improves the user experience, which Google likes to see.
Hire Actual SEO Media for Ranking your Webpages
Actual SEO Media provides the best SEO in the Houston area. We offer a full suite of services for our clients. We offer results through a number of services like the ones we discussed here. These services are only a small fraction of what we offer. These portions of SEO are mainly encompassed with our content creation, so there is so much we can do. Get in touch with us today by calling (832) 834-0661. We also recommend you visit our website to see every service we offer with greater detail. You may also visit our Main Office location to see where we are located. Come work with Actual SEO Media today.
