What is a Blackhat SEO? A blackhat SEO is an unethical practice used to get site ranking higher in search results. However, this often ends up in a penalty for people using this practice to get their link on the first page. Black hat SEO tactics are not encouraged. These techniques include keyword stuffing, cloaking, and using private link networks. These various methods detected by sites like Bing and Google, will end up hurting your score in the long run.
Actual SEO Media, Inc. uses nothing but white hat techniques for search engine optimization. User experience is knowing who your targeted audience is and developing content around that criteria. For instance, if your company specializes in producing plastic products, your targeted audience, maybe those who like to recycle. Since you reuse plastic, your audience will interact more with you. Therefore, knowing who you’re talking to can make all the difference.
On the other hand, black hat SEO techniques is negative SEO. Google penalties will crop up when using tactics such as duplicate content or coat-tailing to get ahead. Doing social media the right way with original content will aid you in the long term. Black hat tactics may help you short term, but the results afterward are disastrous. The drop in your score will negatively impact your presence online. Therefore, knowing what to steer clear from is ideal for putting your business in good standing with Google.
If you have content filled with irrelevant keywords, then you are keyword stuffing. People usually use this to manipulate page ranks on search result pages. For instance, linking phone numbers that have nothing to do with your paid links creates an issue for users. Can you imagine showing a particular interest in a company only to find out one of the phone numbers you click on is for another? Not only would you not trust the company, but be frustrated as a result of the tactic.
Another example of keyword stuffing is blocks of text listing locations that other web pages are trying to rank toward the top. This method isn’t proper keyword content. Random keywords that have nothing to do with the content you produce isn’t only irrelevant but unethical. Therefore, always put yourself in your customers’ shoes to be better at business. Imagine reading an article that has random words not associated with the topic. It will discourage you not to read further and avoid the company.
Also, repeating the same words or phrases can get you penalized by SEO standards. Google also doesn’t like these tactics as it will punish you for the attempt. Your search engine result pages will always be negatively affected unless you do things the right way. Even afterward, if you have used these tactics, it can be hard to recover from the backlash. You’ll lose Googe’s trust along with others who took the time to look up your company.
Underhanded tactics such as Redirects and Cloaking
When it comes to redirects, it can open up your content to doorway pages about more content towards your company. However, businesses who use black hat techniques have a way of mishandling this. For example, an article may lead to a lot of backlinks to irrelevant pages just to fit the criteria of SEO standards. Redirects should only be used to send users to relevant content about your company. Using it in other methods is deceptive and discourages others from revisiting your site.
Cloaking is similar to concept. Imagine an SEO company showing one piece of content to users while displaying a different section to search engines. They will utilize this to increase your rank by using a variety of terms irrelevant to your content. Fortunately, a proper SEO company like Actual SEO Media, Inc. will tailor all of your content and links to content relevant to your business. You always want to ask your SEO company questions about how they conduct their business.
A legitimate SEO company such as us, will always be open to answer any questions you may have. Furthermore, be aware of those companies who hesitate to give you a straight answer. More often than not, they are using black hat tactics to get other companies ahead, which will hurt both parties in the long run. Of course, poor quality content also contributes to a negative ranking. Luckily, we have a team of professionals who publishes blogs and articles about your business with high quality.
What is a Blackhat SEO? All You Need to Know is That We’re Not One of Them
Since you have an idea of what a blackhat SEO is, you now know we’re not one of them. Any blog comments you receive will be high-quality content. We do our part online to make sure you can do yours by achieving your business goal. If you’d like more information, feel free to call us at (832) 834-0661. We have several locations, including our Houston main office and Williams Tower. Still asking, “What is a blackhat SEO?” not Actual SEO Media, Inc.