How To Choose The Best Keywords

July 19, 2019

If search engine optimization is the door to business growth and online exposure, proper keyword selection is the key to opening that door. Keywords are the very words that people type into the search engine to hopefully, find your business. Therefore, it’s essential that you identify the keywords that your potential customers are likely to use. Then, you’ll need to make sure that you have information on your website that addresses their needs, related to that keyword. Strategically using keywords is one vital way that potential keywords find your business. When the search engine recognizes that people visit your website and seem to find the information they were looking for, you move closer and closer to the top of the search results.

As you can see, one of the first steps to showing up on the first page on Google is choosing the best keywords for your business. Choosing keywords can be a bit time consuming because you’ll want to pay attention to a few different factors. Below, we’ll generally describe some of the critical considerations when deciding which keywords to target.

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Relevancy

Of course, you want the keywords you choose to apply to your business. It may seem like a good idea to pick popular keywords or low-competition phrases just to get people to find your site. However, that type of success doesn’t last long.  For one, the search engines track how long a person stayed on your webpage. If they quickly closed the page and went to a different website because they didn’t find what they needed, the search engine will recognize that very few people find your information useful for that particular keyword. Your page won’t rank very well, and you aren’t likely to convert any visitors to customers, either.

Competition

So, you’ve begun to think about relevant keywords. Usually, the first things that come to mind are the most common. However, you’ll have to go a bit more in-depth, especially if your website is new or not ranked very highly on the search engines. While many people are likely to search for the most general keywords, there are also billions of search results. Most people don’t look past the first page of the results, so competition is extremely steep for those keywords. Your efforts would be much better spent on keywords with fewer results because that increases your chances of ranking on the first page of the search results.

Search Volume

You’ve found keywords with relatively fewer results that your initial keyword ideas. However, are you sure that people are actually searching for those terms? It makes sense that a keyword only has 50,000 results if 0 people search for it each month. The demand just isn’t there. It’s important to rank at the top of the search engine. However, you want to make sure that people actually find that page! You’ll have to study not only the number of search results but also the number of people who search that keyword regularly.

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Compiling all of this information can take time. Furthermore, identifying the perfect keywords for your business involves even more time and effort than we’ve described above. However, you have a business to get to. It’s our business to study keywords and find the best for your business, so let us do our job while you get to yours! If you need help finding the best keywords for your business, give Actual SEO Media a call at (713) 737-5529. We would love to schedule a free consultation with you and tell you how we can help grow your company by getting your site to the first page of the search results!