A lot of companies promise to help you rise in the search results rankings. They guarantee the growth of your business, increased traffic, and more. That being said, it can be a bit tricky to figure out which SEO companies can actually deliver what they promised. Fortunately, there are a few red flags to look out for. If you see any of the following signs, don’t waste your time. Head over to Actual SEO Media for search engine optimization done right.
Red Flags to Look For
1. The company doesn’t actually show you their results. Actual SEO media tracks your keywords for free, so you’ll know exactly how they’re doing in the search results. We can monitor how much your rank increases each month, week, or even day.
2. The company doesn’t ask for any information. If the company can’t get into your website or Google Webmaster Tools, they probably aren’t really doing anything to improve your site.
3. They don’t explain anything to you. Search engine optimization is quite in-depth, but it’s not hard to explain. If the company tries to convince you that you couldn’t possibly understand the complexity of what they’re doing, they’re doing something they shouldn’t. We take the time to explain what we do, how, and how it’s going to help you.
4. Your website receives a penalty. If your site is dinged by the search engine, your company may be using techniques that don’t adhere to the engine’s rules. Subsequent penalties will destroy your ranking and can even get your site suspended. Fortunately, it’s not always the case that the SEO company has done something illegitimate. Investigate and identify whether they are truly at fault.
Why Does It Matter?
At the time, it might not seem like a big deal that the SEO company you work with uses shady tricks. You figure, as long as your search ranking seems to improve, or your business isn’t suffering, the company must be good enough. However, utilizing the services of a legitimate SEO company is a key part of running a successful business with a great online presence. Search engines, like all fair businesses, are designed to serve the needs of the client. Most of these prohibited “black hat” strategies make it harder for the search engine to deliver on its promise of producing applicable, helpful search results. Thus, when it is discovered that your site has been using these tactics, you’re removed from your rankings.
Furthermore, if your traffic is inauthentic or even nonexistent, people aren’t really coming to your site due to the search engine optimization. People may be hearing about your business through other means, but it won’t be because they found you in the search results. That means that you’re paying for a service that isn’t really paying off.
To make the most of your investment, you should work with an SEO company that uses tools and strategies that comply with the search engine’s guidelines. This ensures steady growth that actually lasts.
Call Actual SEO Media for SEO Done Right!
Call us at (713) 737-5529 to schedule a free consultation. We’ll tell you how we can help grow your company’s web presence, the right way. We’re fully transparent with our methods, won’t work with your competitors if you hire us, and don’t lock you into a contract. We can’t wait to work with you!