Internet Marketing Optimization
Internet marketing optimization is what we specialize in at Actual SEO Media. Search engine optimization (SEO) is the way for a website to get ahead of the competition.
Every business owner who realizes that consumers are going online to make purchases or find businesses more than 80% of the time invests in professional internet marketing optimization. Just as with any type of expertise, SEO specialists invest time, money, and resources to keep up with the industry. Changing algorithms are an inherent part of SEO. Failing to stay engaged with current trends gives the competition a huge advantage.
What are Algorithms?
The numerous factors that will determine which websites are rewarded with the top positions in search results are algorithms. Search engines such as Google, Yahoo!, YouTube, and Bing aim to provide the best and most helpful results to enquirers.
Their work in regards to determining which websites are in the coveted top positions is with users in mind, not the websites vying for exposure on the Internet. An essential component of internet marketing optimization is keeping up with changing algorithms.
The Role of Keywords
The evolution of search engines began in 1990. Google, the most popular search engine in the world, launched in 1997. Keywords are in the beginning to match a search with results. Countless scammers abused the system, using keyword stuffing in their internet marketing optimization. This is just one of numerous black-hat methods that center on the power of keywords. Keyword stuffing is when a page uses the same keyword excessively for the express purpose of sending strong signals to search bots. The problem has been that keyword scams don’t produce quality results for readers. They are nothing more than manipulations of the system, and they are not used by professionals in internet marketing optimization.
The changing algorithms of search engines have largely been about shutting down black-hat strategies for ranking well on the search engine results pages (SERPs).
Black-Hat Methods Penalized
Up and running in 2011, Google Panda starts. This was one of the most significant changes in search engine algorithms. From this point on, sites that weren’t bringing quality answers for users were lowered in ranking. No longer were keywords alone the measure of a website. The program also began penalizing websites caught keyword stuffing and using other black-hat practices. Websites relying on experts for internet marketing optimization benefited most from this change.
Another common-sense shift in algorithms occurred in 2014, with the release of Google Pigeon. Local listings will move up in search engine rankings with that key change.
Google Hummingbird was an algorithm modification that significantly changed the landscape for internet marketing optimization. This algorithm was a huge turning point as regards keywords. Previously, keywords alone were used to place websites in their various positions on results pages. With Hummingbird, another element was introduced. The intent of a search can now change the results provided. This is also known as a “semantic search.”
The Hummingbird update also made long-tail keywords more effective in producing desired results. A tweak in effective internet marketing optimization resulting from this change includes focusing on pleasing users. In order to improve ranking, since that time, it is advisable to create the following types of pages:
- How-to blog posts and articles
- Frequently Asked Questions or FAQ pages
- Question and Answer or Q&A pages
- Articles titled with questions beginning where what, why, where, etc.
In addition, search queries can also produce results based on other trending searches at the same time and which sites have the highest click-through rates. The entire context of searches is now taken into consideration.
The Definition of SEO
Within any Internet Marketing Optimization company there is talk about what exactly SEO is. Search Engine Optimization is what advances you to the top of search engines. If you want first place, then you need a company that will work for you and make sure that you achieve high rankings. Your website plays a large role in whether you can grow your business using the Internet. A connection with readers is all in the web content. That is where Actual SEO Media comes in.
The right keywords are necessary so that the potential clients searching for your products or services will find your company when they turn to search engines like Google for help. An Internet Marketing Optimization online marketing firm can be beneficial rather than depending on the free tools that are found on the web.
This Is Not An Inside Job
This job is not for someone to do on the side or for an employee that already has a full plate. Search Engine Optimization and tracking searches through keywords is all we do here at Actual SEO Media. This is our passion, it is in our blood and we are here to make you shine. We guarantee that if you allow us to take over your online marketing, you will see the positive results that come with our services.
Your Needs Versus Your Wants
Do you need an Internet Marketing Optimization firm? Every business owner should establish an online presence with an SEO online marketing company that has their best interests at heart. Actual SEO understands what it takes to make a website stand out within a plethora of competition. Ranking well on a search engine is what we do best. As the owner of a business, your goal should be to rank well on a search engine. That is where users surf to find information out about your goods and services. This is how potential clients choose to contact a business that has what they need.
Of all components that are taken care of by the Internet Marketing Optimization firm, nothing is more important than content. If your website has content that stands out above the rest, your target audience will come running to you. If you gain more business with your online presence, then your online rankings will be higher. The only way to make sure this happens is to hire the largest SEO company in the Greater Houston area. That company is Actual SEO Media!
Rank Worthy Content
Excellent content is not a weak excuse for advertising and promotions. It is not only a vehicle for keywords. There are some points that define attractive web content. To hire writing experts to handle your online presence is way more than just the writing itself. Think about the following points:
Writing must be interesting and research thorough. There must be in content links for fast moving skimmers. The voice is an easy read and there should be a touch of humor in the content to keep the interest of potential customers.
The skimmer of your goods and services must experience contributes to making content work. For instance, the surfer must have an experience that is positive and full of positive vibes. The fonts, design, and pattern must all contribute to this aspect of content.
The Need For Speed
A Internet Marketing Optimization firm such as Actual SEO Media, will ensure that the website content loads fast. We live in a fast paced, drive-thru, kind of environment. Everyone is on the go and they do not want to run in to any obstacles to get to their destination. That goes for web surfing as well. The user experience should be simple and quick for your potential client.
Your content should have a unique twist that shows the personality of your company. Actual SEO Media understands this and can make this happen for you. The content needs to go beyond the research. The words that any skimmer runs across must speak to them and directly to them. Any consumer wants to feel special and that can be done by making sure your online presence is all about the client. In order to do that, you must think about investing in your own company.
Shout To The World With An Online Presence
An online presence and management of your Internet Marketing Optimization reputation as a company can all be on the watch of the experts at Actual SEO Media. This is not a job for an employee that already has their plate full of daily tasks. SEO (search engine optimization) is not a job requirement for the average employee. This is an investment in the look and feel of your company to attract your target audience.
One of the leading qualities of outstanding content is capitalization. Site visitors have a problem they need a solution for or they might have a question that needs an answer. Content that will provide a solution or answer a question is valuable to the user. If a web surfer can get what they want from your website, then they are more than likely to become a permanent consumer. Our professionals at Actual Internet Marketing Optimization are tech savvy and will strive to create content that sparks an emotional response from potential consumers. When a reader connects with content that is authentic and memorable, that connection contributes to significant branding.
Sharing is another desirable attribute of your content. If readers find what they see as sharable then you can consider yourself as having arrived on the web. For example, when a video on You Tube goes viral, there is awareness. That is what good content can do for your business. Our writers here at Actual SEO Media, the best online marketing firm, Internet Marketing Optimization can make that happen for you.
Our Team Works With Your Team
How do the writers at Actual SEO Media know what to say about your business? Our team of writers will launch a massive research campaign on your company. This research can find gaps in the current market and create content to fill those voids. The expert writers that will be given your company as their project will consider what questions the readers of the web might be asking themselves. It is up to the Internet Marketing Optimization expertise within Actual SEO Media to point the readers in the right direction. The direction of your company and what your company can do for them.
Along with content are visuals, a media library of how your company operates. This will enhance the users web experience. This is where Actual Internet Marketing Optimization can be an asset to you as a business owner. Some business owners feel the temptation to take on the task of web presence but that can back fire. For example, would you allow a novice to take on your biggest client? Certainly not! Actual SEO Media will never lose sight of what your goals are. This is when delegating authority will yield positive results and increase your bottom line.
An Industry Similar To The New York Stock Exchange
The world of online marketing is an ever-changing field. Not just anyone is cut out to do the job and do it well. That is why it is crucial for you, as a business owner, to put Actual SEO Media in charge of your precious marketing. We know how to attract your specific target audience. This excellent Internet Marketing Optimization has numerous optimization experts in-house. They will work with your site to increase local traffic and boost your overall production.
Just as The New York Stock Exchange changes on a daily basis, that is how this industry works. No two days are alike in the world of SEO. Actual SEO Media understands the industry and have experts in-house that will team up with you. There is nothing better than working with a team of experts that want to see you win.
Contact Actual SEO Media Today!
For all of your Internet Marketing Optimization needs, you need to visit with the owners of Actual SEO Media. Jamin Mootz and Benjamin Thompson are members of the Better Business Bureau and they stand behind their work. With a team of writers and ranking specialists, Actual SEO Media will handle all of your online needs. First, take a look at our website by clicking here. Once you understand how deep our services go then you will want to proceed with a meeting. Second, you call Actual SEO Media and schedule a time for Jamin and Ben to come visit your company. Call 713-737-5529 and start your online presence today!
Fun Facts about Houston
- Memorial Park is larger than New York City’s Central Park
- An underground tunnel exists for people to eat and shop
- The downtown trolley will take you to amazing shops
- Click here to learn more about Houston