Local Search Engine Optimisation

Local Search Engine Optimisation

(Yes we know “optmisation” is spelled with a “z”)Local search engine optimisation (SEO) by experts involves many potentially confusing things to those who are not in the industry. Misspelling a word like “optimization,” for example can be important for SEO. Keywords are a driving force behind search engine results. Misspelling words and inadvertently placing in a search, is very common. A savvy strategy for local search engine optimisation makes an allowance for those many instances by using misspellings in content. Other unfamiliar aspects of SEO may include algorithms and programs involving a penguin, pigeon, or panda.


Algorithms make up of all factors into any rank search engine results. It is widely said that commercial competitors never fully know everything that’s involved in algorithms. However, what we know will be put to get use, to improve website ranking. Keywords are a consistent component of algorithms. This is true even with phrases such as local search engine optimisation.  It’s perfectly okay to cooperate with users by giving quality answers to questions found to be consistently misspelled. There is virtually no chance that an algorithm change would ever penalize a website for catering to users by using misspellings. Why? Because catering to users’ needs is what search engines are all about.

Local Search Engine Optimisation

The Strength of Keywords

Keywords are literally equivalent to a key fitting into a lock. A website is unlocked for page ranking when the keywords in a search fit. If someone types in “local search engine optimisation,” the user is no doubt happy to get desired results, in spite of the misspelling.

Since search engines became available, keywords have been the prominent gauge of a website. Google was released in 1997, and the search bots on the engine followed the trails left by keywords to provide top search engine results. The problem was, from the start, that disreputable companies abused keywords in order to get the desired exposure. Black-hat methods have included keyword stuffing. When web pages are excessive in the use of keywords to the extent that the content suffers, it’s considered a manipulation of the system.

Using a phrase such as “local search engine optimisation,” on the other hand, is not considered a black-hat method. If the purpose is to provide a quality answer to target customers, the strategy is in keeping with search engines’ goals of meeting users’ needs.

Panda, Penguin, and Pigeon

A panda, penguin, and pigeon aren’t just animals in the SEO kingdom. They are representative of changes in algorithms. Search engines have made modifications since the beginning. These names of wildlife have been used as monikers for some of the biggest alterations in the landscape for local search engine optimisation.

Local Search Engine Optimisation

In 2011, Google Panda was released, to the benefit of websites managed by SEO experts. Websites that could be relied upon to provide quality content were moved up. At the same time, websites that have little to offer in the way of helpfulness or answers were pushed down amongst the competition.

Google Penguin, released in 2012, was bad news for websites that used black-hat methods to achieve top ranking. The new algorithm began penalizing websites found using deceptive practices. This in no way included using misspellings such as “local search engine optimisation” but definitely brought the hammer down on sites engaged in keyword stuffing.

Google Pigeon was among the best changes. Launched in 2014, the Penguin program began giving local search engine optimisation its deserved priority in search results. Local results have been top priorities in web page ranking since that time.

Because of changing algorithms alone, it’s essential to hire professionals like the experts at Actual SEO Media for local search engine optimisation.