On-Page vs. Off-Page SEO: The Basics

August 30, 2019

Search engine optimization, also known as SEO, is the process of maximizing your website’s ability to communicate with Google. When your site has good SEO, prospective clients and customers can easily find your website and products when they search Google for something related to your business. The goal of every business with an online presence is to show up on the first page of the Google results. However, the majority of those businesses don’t really know how to accomplish those goals. With the help of Actual SEO Media, Inc., your business website can soar to the top of the search results. Give us a call when you’re ready to get started. But first, allow us to tell you a bit more about SEO and what you need in order to rank highly on Google. That way, you’ll see how our skilled SEO company can help you grow your business.

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On-Page SEO

On-Page SEO refers to the optimization of each specific webpage. In order for Google to recognize what products or services you provide, you must include specific and related keywords on the page. When a person searches for that keyword, Google will alert them that your webpage provides valuable information related to that topic.

Off-Page SEO

On the other hand, off-page SEO refers to aspects of your online presence that occur somewhere besides your webpage. One aspect of off-page optimization is having a user-friendly webpage. If your site loads slowly or is difficult to navigate, visitors won’t spend much time on your site. Not only will you convert fewer leads, but your Google rank will also suffer.

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Why You Need Both

Complete optimization is necessary in order to grow your web presence and expand your business. Trying to perfect one without the other is like fighting an uphill battle. However, proper SEO can take time to get right; time that you can spend on the aspects of your business of which you’re the expert. While page speed and keyword selection are two components of SEO, there’s also much more that needs to be done to elevate your Google rankings. Call Actual SEO Media, Inc. at (713) 737-5529 to schedule a free consultation, and learn more about how we can help your business with search engine optimization.