Mobile Phone Marketing
Access To The World In The Palm Of Your Hand.
If you’re looking to drive more customers to your business, mobile phone marketing Over the last several years, consumers and business owners alike grew accustomed to the role of search engine optimization. However, many locally owned businesses still fail to use the full power of this tool to boost their commercial profile.
With Google’s recent announcement of a new mobile search index localized services are more important than ever. Just be aware that it is separate from its existing desktop index. If your business isn’t equipped to take advantage of these benefits, Actual SEO Media is here to help.
Why is search engine optimization so important for your business?
Comparatively speaking, search engine optimization is far more complex at the regional level. In addition to all of the traditional methods, there exists another layer to ensure that your company benefits fully from local indexing.
When considering rationalized optimization, the first step seems obvious, yet many businesses still don’t follow it. Few things are as important to this process as name, address and phone number (or NAP, for short). Failure to keep this information consistent and accurate across online listings is a crippling negative ranking factor.
Every single web citation – from Yelp and Facebook to your company’s own website – needs this information to correspond. This may sound easy, but many small business owners can’t keep up. To make sure every citation is the same, it’s necessary to track down each listing and directory.
This is where Actual SEO Media comes in. Our team has the expertise and experience necessary to ensure that your NAP information is consistent across all corners of the web, we give you the peace of mind that your company’s info is complete and uniformly listed.
Mobile Marketing Is Evolving Right Now.
New technology is making mobile phone search engine optimization more important than ever.
The importance of Google’s mobile search index development is significant for any commercial entity. While Google will still maintain a separate desktop index, the mobile version is now the company’s focus. Today’s consumers conduct more than half of their web searches via mobile devices, shifting priorities for companies looking to master regional indexing.
Far beyond the relative simplicity of NAP consistency, optimizing your company’s web presence for mobile searches is a complex issue. Incorrectly aligning your information between mobile and desktop sites is all too easy to do, and can damage your rankings. For the best results, businesses need to stay up to date with optimization and web development strategies, to prevent being left behind by the competition.
If you own a restaurant, for example, Google’s increased mobile focus can greatly enhance your brand awareness with searchers. It brings immediate services to the forefront of your phone search. If you are using properly executed regional search engine optimization, your restaurant’s visibility will increase dramatically across many platforms as a result.
The Average Customer Has A Lot Of Options. Stand Out.
Whenever a prospective customer types “Houston restaurant” into the search engine – or does a restaurant search through Google Maps’ built-in index – they’re not likely to scroll through dozens of options. Most people will be satisfied with the first appetizing option they see, and if your restaurant isn’t at the top of the search results, you will miss the customer. However, with SEO, you could be the first option. It’s easy to see why these steps are so crucial to your growth.
Of course, restaurants are just one of a great many business types which need proper optimization strategies. From general contractors to florists; major companies to mom-and-pop operations — Actual SEO Media is here to help. We ensure that your commercial entity stays on top of the ever-changing trends of search engine optimization.
Update Your Google My Business.
Another new development from Google is their My Business platform, which makes it easier than ever for companies to refine their web presence. My Business helps business owners fill out their information and keep it consistent, thanks to the Progress Bar, which gives companies specific instructions on what information needs to go where.
With Google My Business leveling the playing field by providing businesses with this shortcut, the assistance of trained experts helps keep your business at the front of an increasingly well-optimized pack.
Furthermore, the future refinement of Google’s “neighborhood algorithm” will provide challenges – and opportunities – for area businesses. To align with specific regions within major cities, Google is attempting to develop indexing for individual neighborhoods. For example, if your company is based in Midtown, this developing neighborhood algorithm may enhance results for businesses. We would then include the word “Midtown” in your website’s algorithms to boost your rankings.
The Importance Of Social Media Is Increasing Rapidly.
The emergence of Facebook and Twitter – along with more specialized sites like Yelp – drastically changed the landscape of local web-search practices. This is where it becomes critical to include as much information as possible within your company’s social media presence. With properly integrated strategies, consumers gain access to reviews, pricing, location and hours of operation, with just one simple search.
Many businesses fail to realize that most customers now use the company’s Facebook or Yelp page as a primary point of contact. Many customers no longer visit the company website directly. Instead of simply cultivating a quality website – which is obviously still important – business owners now need to constantly update an ever-growing variety of web presences.
Not only does this enhance your search-engine performance, but it is also a crucial practice in order to maintain NAP consistency. Many business owners simply do not have the time required to balance these tasks with their day-to-day commercial operations. Thankfully, Actual SEO Media can take this hassle off your mind, and place it into the hands of trained professionals.
The Overall Benefits of Mobile Phone Marketing
Utilizing phones in your marketing is a great way to communicate your promotional, branding or marketing information to younger generations. You may send your message in the form of SMS or webpages that are accessible by mobile or mobile applications. Our team can organize this and design a platform that will support all of your company’s needs.
There are many benefits of mobile marketing service, which can help you in building a good reputation. Research has shown that the percentage of smartphone users in the market is starting to outweigh desktop users. More than ninety percent of these users use the internet for searching for information. What is more notable, is that people are highly likely to search for a local business from their phone right when they hear of it.
This means you have to be prepared to provide all of the most important information through mobile platforms. Having a good SEO rating can help with this by crediting your company as reliable. The more search engines support your site, the more prominence you will have in the market. Studies have also shown that most searches performed regarding local businesses are done right before making a decision. These types of fast and consistent buying patterns are ideal for companies to tap into. Mobile phone marketing is the best way to capture these potential customers.
Let Actual SEO Media Set Up Your Mobile Marketing!
Smartphones are innovating the way we advertise and market. Adapting to this change is the best way to connect to new customers. It can provide fast results for your marketing campaigns and help build your company’s brand. The cost of mobile marketing is also quite low when compared to other marketing techniques. Let’s get started today!
Contact Our Team
Call (713) 737-5529 today, to schedule your free consultation. Owners Benjamin Thompson and Jamin Mootz have trusted experts in the field. Their quality of services provided is second to none. Actual SEO Media will provide exactly what your business needs to stay current with trends and remain competitive in today’s increasingly digital marketplace.