When you want to draw in new customers for your business, then it helps to recruit the services of a Pine Island, TX digital marketing agency. Digital marketing is a relatively novel concept, and the field is constantly evolving. It can be mind-boggling to try to keep up with all the latest trends and best practices. Hiring trained digital marketing professionals, like our team at Actual SEO Media, Inc., can make your life a lot easier.
Digital marketing is the use of internet means to promote or market products and services. This can include social media, email, search engine optimization (SEO), and more. When you come to Actual SEO Media, Inc. we will work with you to determine the best strategies to achieve your goals. Whether you want to reach untapped audiences or inspire brand loyalty in your customers, we are sure to have the digital marketing solutions for you!
If you want proof of our success, be sure to check out our client testimonials. Or, if you would rather hear it from the clients themselves, check out our list of references. When you are assured of our trustworthiness, call our main office or fill out our contact form for a FREE online marketing consultation.
We are so excited to work with you and help take your company to new heights!
How a Pine Island, TX Digital Marketing Agency Can Elevate Your Business
Digital marketing is becoming increasingly vital for companies to succeed. Like it or not, people these days spend a lot of time online. They are becoming increasingly dependent on the internet to find new businesses. Research has shown that around 97% of users look for local businesses online. Plus, approximately two-thirds of users will disregard a business if they can’t find it online.
These statistics are proof that it is worthwhile to invest in internet marketing even if your business is local. If you have a storefront or some other physical location, such as a clinic or pet hotel, you can draw in customers who do not live in the immediate vicinity. If you provide a local service like home improvement or legal aid, then you can add credibility and legitimacy to your business.
Digital marketing also permits businesses to reach a larger audience with less effort and expense than traditional marketing methods. Unlike traditional marketing methods, there is no cost for printing or setup. You can also tailor your message to be as widespread or as niche as you want and target specific demographics. This ensures you don’t waste time marketing to audiences who have no interest in your products.
Plus, tracking feedback and statistics is almost instantaneous with digital marketing. Because of this, businesses are able to quickly update their digital marketing strategies to change with the trends.
Digital marketing is ever-evolving and changing. New technologies, tactics, and strategies are being developed all the time. Businesses need to stay up-to-date on the latest digital marketing trends to be successful.
How to Use SEO to Boost Your Site
Anyone who has looked into digital marketing has seen the phrase “SEO”. It’s even in our company’s name. But what is it?
When you search for something online, do you usually check the second page of the results? The vast majority of people do not. They tend to trust the first page of results the most and choose a webpage from there to click on. If they can’t find their desired result on the first page, they tend to revise their search than look on the second page of results.
Therefore, it is important for a website’s visibility that they appear on the first page of a search engine results page (SERP). By appearing early on, users are more likely to click through to their website and discover their business.
The way that sites appear high on SERPs is by improving their SEO. Search engine optimization refers to the collection of strategies and techniques that sites use to appeal to the Google ranking algorithm. Sites that are better optimized will be ranked higher, and those that are worse optimized will appear lower.
Generally speaking, there are three types of SEO strategies: on-page, technical, and off-page.
This type of SEO concerns itself with the content on your website. For this reason, it is also sometimes referred to as content marketing. The key to succeeding at this type of SEO is by ensuring that you have a lot of good quality content. This is usually in the form of writing keyword articles and blog posts.
It is important that your article be optimized for the keyword. This will allow Google’s crawling algorithms to find your website. However, you must also ensure that your content is well written. Bad article writing will lead to your site being ranked lowly. It can’t be plagiarized, and, like in school, even misspellings can hurt your score!
Another part of on-page SEO is ensuring that the article page is optimized for Google to locate it. This means writing title tags and meta descriptions that make sense and are relevant. You also want to write good headers and optimize image alt-text. Linking to both other pages on your own site and pages on other websites is also important.
Technical SEO is concerned with the code and design of your website. To optimize for technical SEO, you want to ensure that there are no broken links and that your images are optimized for the correct format. It is also crucial that your site is mobile friendly and has fast load times.
If on-page and technical SEO deal with factors on your website, off-page SEO deals with promoting your website everywhere else on the internet. When you upload a post on your social media and it links back to your site, that is a form of off-page SEO.
When you want to begin your SEO journey, be sure to come to Actual SEO Media, Inc. Our company is eager to become your Pine Island, TX digital marketing agency, so be sure to contact our Houston, TX main office for a free consultation!
Pine Island, TX Fun Facts:
- Pine Island is only a few miles away from Prairie View A&M University.
- The town was formed in the 1880s.
- Pine Island started off centered around the Pine Island Baptist Church.