Search Engine Optimisation Consultant
Search engine optimisation consultant is frequently entered in search engines. Even though it has a misspelling, it is a valid keyword and should be utilized. Failing to use a keyword simply because a word is misspelled is a missed opportunity. At Actual SEO Media, we utilize every effective tool to achieve search engine optimization (SEO). This sometimes means using keywords such as search engine optimisation consultant.
The Value of a Keyword
Whether or not a keyword is misspelled, if it has high ranking, it should be used. After all, should a user get substandard results just because of a typo? We don’t think so. We are a search engine optimisation consultant and proud of it. When working on the SEO of a website, there should be a focus on keywords. This is fundamental to online marketing and improving page ranking in search engine results.
A keyword is like a map that directs online traffic to the desired website. If keywords weren’t used on a web page, the search engine bots wouldn’t know how to identify the content. There should be signals on each page that make it clear what the content is about. Keywords are those signals. The people looking for a search engine optimisation consultant may have the spelling wrong, but they are fortunate. Only top companies will show up in a misspelled online search. You need look no further than Actual SEO Media for expert assistance.
The Problem of Keyword Stuffing
Using keywords such as search engine optimisation consultant is perfectly acceptable. There are no penalties involved with being smart about using popular keywords in your industry. There are problems that people can run into with keywords, but only if they are misinformed.
When Internet searches were brand new, keyword stuffing was a highly effective method of improving page ranking. “Keyword stuffing” is when a keyword is used many times repeatedly on a page, to the detriment of content quality. The practice is the antithesis of what search engines are trying to achieve. Google, Bing, Yahoo!, and other search engines want to provide the best websites with relevant content. The practice of keyword stuffing was evidence only of a desire to get to the top quickly. To be fair, using a search like “search engine optimisation consultant” has the same purpose.
Over time, the search bots got smarter. “Panda” became an element of algorithms that identified the websites using keyword stuffing. The tactic was pegged as abusive, and websites have been penalized for it ever since.
It’s important to keep track of keyword density. For example, on a page with about 600 words, if “search engine optimisation consultant” appears 12 times, it has a keyword density of 2%. That’s perfectly acceptable. The red flags for keyword stuffing come out when about 3% or more of the words on a page have the same keyword. Content should not read like it’s for search bots instead of people.
The Meaning Behind Keywords
As search engines have continued to tweak algorithms, a terrific development has emerged. More emphasis is now being placed on intent and meaning behind keywords, as opposed to on the specific keyword. If you search the phrase “wedding reception,” you might end up with pages that rank highly for “bridal bakery.”
Of course, the meaning behind “search engine optimisation consultant” is clear. However, in this instance, intent may not be as obvious to a search bot at this phase of the game. Using the exact phrase as misspelled can catapult your website above the competition.
Contact us at Actual SEO Media. We will achieve great results for your website, as your search engine optimisation consultant.