Digital Marketing

Searching for digital marketing experts? If so, you’ve taken the first step in improving your marketing strategies. With the right strategy in place, your business can definitely enhance its brand awareness and increase conversion rates.

What Is Digital Marketing?

digital marketing

If you need your marketing strategy to be more specific, consider local SEO.

Digital marketing is the process of promoting a product or service through digital tools and channels. This includes things like search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media marketing, and more. Digital marketing lets businesses reach more people, get to know their customers better, and fine-tune their campaigns more accurately. Marketing, in general, hasn’t changed much, but it has moved to new platforms. This brings both new challenges and new opportunities. A good SEO strategy makes a huge difference in terms of attracting more online traffic and, thus, more customers for your business. For example:
  • Marketing your products and services to customers across the globe
  • Target the groups of people actively searching for your services
  • Engaging with customers in a multitude of ways
Overall, digital marketing is how companies can position themselves for great results within the industry. Connecting your business with future customers through methods like SEO is a proven method for increased leads. The higher your web page ranks, the more traffic it will receive on a daily basis. SEO is a tool used to direct customers to your website, then to your business.

Embrace the Future of Marketing

Digital marketing provides several advantages over older, traditional forms of marketing, such as mass emailing and cold calling. Digital marketing is less expensive than traditional methods because you don’t have to pay for printing or mailing. Thus, online marketing is extremely cost-effective with a very high ROI (return on investment). Digital marketing also lets businesses reach out to specific groups of people with more accuracy, track and measure success in real time, and make changes quickly to improve their campaigns. Digital marketing is also not limited by physical borders or time zones, which makes it easier to reach people all over the world.
digital marketing

Digital marketing services will help you soar through the SERPs!

Lastly, digital marketing lets businesses build relationships with their customers online, grow their brand, and stay in the market for a long time, whereas older forms of marketing are much more limited in their reach.

New Ways To Market

Digital marketing has many benefits for businesses, such as more exposure, better customer engagement, lower costs, and the ability to reach a larger, more targeted audience. Digital marketing also makes it easier for businesses to track and measure their success, which helps them improve their campaigns and make better decisions more quickly. In order to make customers notice you and your product in the marketplace, businesses must use all of the tools that are available in today’s Internet age. Two marketing tools that are extremely useful are PPC (“pay-per-click“) and SEO marketing. These two aspects of marketing work together to have the best impact.

Learn SEO

SEO gives your website domain authority and organic brand affinity, and it also enhances your company’s online presence. SEO stands for “search engine optimization,” and it is a way to make a website show up higher in search engine results. SEO involves optimizing different parts of a website, like its content, keywords, links, images, and code so that search engines can understand and rank it better. SEO works through the use of keywords, which are terms people write in the search bar of search engines. Google then loads up the ads most relevant to the keywords, with sponsored ads at the top and organic results below. As 68% of people will click within the first five results, it’s crucial that your website reach as high a Google ranking on the search engine pages (SERPs) as possible for your relevant keywords. So, for instance, if your business lies in vinyl flooring, one of your relevant keywords would be “vinyl flooring.” When your website is well-optimized for SEO, it should show up in the SERPs for that keyword. SEO also includes building good backlinks, making content that users will find interesting and useful, and using the right tags and titles. When you optimize a website for SEO, you make it more visible and get more visitors, which can lead to more conversions, sales, and return on investment (ROI). There are several aspects to SEO. On-page SEO includes all of the parts of a website that can be changed directly, like the text, images, and keywords. Our content writers write articles, blogs, and pages geared to your business’s relevant keywords, making sure they are optimized for SEO. Moreover, on-page content can give users more information about your business’s products and services, which will increase the likelihood of them buying from you. Off-page SEO includes things like building backlinks and marketing on social media, which bring more people to a website and help it rank higher in search engine results. You can improve your off-page SEO by networking with high-authority publishers, as working with them will help create attention for your business. Lastly, technical SEO involves making sure that a website’s code and infrastructure are set up in a way that makes it load quickly and is easy for search engines to crawl and index. These include image compression, structured data, and CSS file optimization. Working on your technical SEO will also lead to faster loading times, which will improve SEO; Google favors websites with faster loading times and ranks those higher on its SERPs than websites with slower loading times. When making a successful digital marketing strategy, you should think about improving all three parts of SEO. At Actual SEO Media, Inc., we work hard to optimize your website to the fullest using varied strategies. Not all businesses are alike in their operations, much less in their products and services. That’s why we offer customized marketing services so that your business succeeds and grows online.

PPC Ads

PPC ads can be very useful for businesses that want to get more leads and sales in a simple but effective way. Businesses pay a fee every time someone clicks on their ad through PPC. This makes it easier to see how well a campaign is doing because you only pay when people do something. PPC ads target prospective clients by demographic, behaviors, and keywords. Search engines are constantly updating the ways they rank pages and adding new guidelines. It’s important to stay up to date with everything happening in the industry to make sure you’re not left behind. Having a team of experts on your side can definitely help you stay at the forefront of the marketing landscape. Actual SEO Media, Inc. offers PPC management services that can enhance your campaigns. We also work hard to keep you up-to-date on how well your PPC campaigns are doing.
digital marketing

We take your digital marketing very seriously.

Website Design

Website design is an important part of digital marketing. A well-made website should look nice, be easy to use, and be set up so that search engines can find it. A well-designed website can get more people to visit and interact with it, as well as lead to more sales and conversions. There are many things to consider when making a website, such as the user experience (UX), the way it looks, and the way it works. UX means making sure that a website is easy to use and navigate so that people can find what they need quickly. The visual design makes sure that the website looks good and follows the latest trends in design. Lastly, technical considerations include making sure the website is fast, has secure code, and works on all browsers and devices. This means securing your site with HTTPS (Hypertext Transfer Protocol Secure) and keeping a simple URL structure, as an overly complicated one consumes more bandwidth. As the majority of people use the Internet on their phones and tablets, it’s important to have a website that can be easily accessed and used on these devices. And in fact, most businesses’ online market derives from searches made from mobile devices. Users may also access websites with different browsers and operating systems, so it’s important to make sure the website works well and looks great on all devices. Making sure a website is mobile-friendly and works with all browsers will make the user experience better, increase customer engagement, and help businesses reach more people. When designing a website, each of these things must be carefully thought through to give users the best experience possible. It’s also important to make sure the website loads quickly so users don’t get frustrated and leave before they’ve seen your content. Taking the time to make a website that looks good and works well is an integral part of any working digital marketing strategy.

Optimizing Content

Digital marketing involves more than just creating websites. It also involves making and optimizing content like blog posts and videos. Content can be used to teach and inform users about a company’s products or services, build relationships with customers, and show expertise in the field. Content is a big part of SEO because it helps search engines figure out what a website is about and how people will use it. Content should be well-written and give the reader something of value. Good content for SEO includes articles, blog posts, infographics, and videos that are unique and of high quality. Also, the content should have relevant keywords and phrases, use internal linking, and have title tags, meta descriptions, and images that have been optimized. This kind of content is also important for SEO since search engines like Google like to give credit to websites that give their users useful content. By contrast, low-quality content, duplicate content, keyword stuffing, irrelevant content, and content with technical mistakes, like broken links and wrong coding, are all bad for SEO. Black hat SEO techniques like fake web traffic, link farms, cloaking, and plagiarized content can also hurt your SEO.
digital marketing

You can trust our digital marketing services.

Fake web traffic is made by automated programs or bots that artificially increase the number of visitors to your site. This kind of traffic does not turn into leads or customers. Link farms are websites that have hundreds or even thousands of links to other websites. They do this so that search engines will rank them higher. Cloaking is the process of using special code to show search engine bots a different version of a website than what users see. Plagiarized and duplicate content is content taken without permission from other websites and used to boost page ranks. All of these are things that search engines don’t like, so businesses shouldn’t use them and should instead focus on making content that is interesting and useful to users. Also, building links should be done in an ethical way, such as through guest blogging, marketing to influencers, or directory listings. Lastly, businesses should work on improving their website’s design, loading speed, and technical infrastructure, as all of these things can affect SEO and rankings. Businesses can improve their SEO and reach more customers by doing SEO in an honest way and making high-quality content. Moreover, Google and other search engines are aware of these shady techniques and punish websites that engage in these practices harshly by ranking them lower on the SERPs. If an SEO agency ever employs these underhanded tactics, that is a sign to avoid hiring them. Good SEO agencies like Actual SEO Media, Inc. will never waste your time and money using ineffective and unethical SEO techniques that will tank your SEO eventually.

Social Media

Lastly, using social media channels can help businesses reach new audiences, build brand loyalty, and connect with customers on a more personal level. Social media can be an excellent way for businesses to reach more people and bring in more customers. With a large customer pool, businesses can successfully market to these audiences and solidify their brand. Businesses can share content, talk to customers, and build relationships through social media. Social media can also help SEO by getting more people to visit a website, increasing the number of high-quality backlinks to the site, and making it easier for people to find a brand. Lastly, using the right keywords and phrases in social media posts can also help businesses rank higher in search engine results by improving their SEO.

We Also Offer Online Reputation Management Services

Online reputation management is an important part of digital marketing that shouldn’t be neglected. More and more people use online reviews to decide what products and services to buy, so it’s important to make sure your online reputation is good so as not to deter them from purchasing your goods and services. At Actual SEO Media, Inc., we know how important it is to manage your online reputation and offer services that can help you do that. Our services for managing your online reputation include tracking online reviews and responding to them. We’ll let you know when a new review comes out, so you can respond in a timely fashion. When customers leave good reviews, we’ll help you spread the word about them. We will also help you respond to bad reviews in a way that helps your business regain trust as much as possible. We can also help you get more positive reviews from customers by giving them a reason to do so. This makes it more likely that potential customers will see your good reviews and be more likely to use your services. At Actual SEO Media, Inc., we know that an important part of digital marketing is taking care of your online reputation. With our full range of services, you can be sure that your online presence is well taken care of.
digital marketing

We’re ready to provide the best SEO services possible!

Get More Information

Actual SEO Media, Inc. offers a set of digital marketing services to help businesses improve their SEO and reach more customers. Our expert team helps optimize websites for search engines by designing websites, writing content, researching keywords, building links, and much more. We also help businesses get more exposure and interact with their audiences through social media management and PPC advertising. We are well-equipped to help businesses improve their SEO and get more leads and sales by offering a wide range of SEO services. If you want to learn more about digital marketing and what you can do to improve your website’s current performance, then you should definitely contact the team here at Actual SEO Media, Inc. We offer a free consultation, as well as free keyword research and website assessment. You can also visit one of our main locations, our Houston main location, our secondary Houston location, or our Williams Tower Location. To learn more, check out our Houston SEO web page. Actual SEO Media, Inc. is a digital marketing company you can trust, so get started with us today!
Houston Location

12922 Briarwest Cir
Houston, TX 77077
Phone (713) 737-5529
info@actualseomedia.com

Service Areas

Houston, TX
Harris County, TX
Houston, TX 77077

19901 Southwest Fwy #310
Sugar Land, TX 77479
Phone (281) 962-6166 info@actualseomedia.com


Service Areas

Sugar Land, TX
Fort Bend County, TX
Katy, TX 77479

24044 Cinco Village Center Blvd #100
Katy, TX 77494
Phone (281) 962-7777
Sales (713) 737-5529
info@actualseomedia.com

Service Areas

Fort Bend County, TX
Katy, TX
Katy, TX 77494

1880 S Dairy Ashford Rd Suite 682
Houston, TX 77077
Phone (832) 834-0661
Sales (713) 737-5529
info@actualseomedia.com

Service Areas

Houston, TX
Harris County, TX
Houston, TX 77077

2800 Post Oak Blvd Suite 4100
Houston, TX 77056
Phone (832) 390-2407
info@actualseomedia.com

Service Areas

Houston, TX
Harris County, TX
Houston, TX 77056

16310 Tomball Parkway, #1303
Houston, TX 77064
Phone (346) 946-9494
info@actualseomedia.com

Service Areas

Tomball Parkway, TX

Day Hours
Sunday 8:00 AM- 8:00 PM
Monday 8:00 AM—8:00 PM
Tuesday 8:00 AM—8:00 PM
Wednesday 8:00 AM—8:00 PM
Thursday 8:00 AM—8:00 PM
Friday 8:00 AM—8:00 PM
Saturday 8:00 AM—8:00 PM