In today’s corporate environment, the social media platform is crucial for getting the name of your business dispersed among potential customers and clients. There are times when a company’s survivability may depend, to a large extent, on the execution of a well-planned social media marketing plan.
Many different elements of social media make it ideal for business marketing and which help you stay in close contact with your clients. Another aspect that makes it a great asset is the fact that you can quickly update your followers of any last-minute business details. For instance, perhaps a storm has knocked out power in your building and forces you to close until the power company arrives to fix the problem.
Through either a live video stream or status update on Facebook, you, as a business owner, can easily reach hundreds of people. Or perhaps more, depending on your following. LinkedIn is the go-to social media platform for business collaboration and networking.
Actual SEO Media, Inc. is a well-respected company that offers a variety of social media marketing services. We have several locations throughout the Greater Houston Area. Our website designers, writers, and marketing experts are among the best in their field. Through hard work and integrity, we commit ourselves to robust advertising, which helps your business grow and flourish.
The Importance of LinkedIn Business Connections
When considering which social media platform to use, keep in mind that LinkedIn is the number one website that facilitates excellent business connections. Each LinkedIn profile is similar to a resume, with the additional benefit of adding a portfolio of your work.
So, whether you are a writer, artist, or student, it is probably the best way to form connections among those within your career field. Each time you add a contact, typically someone you know, you can add their contacts or have them introduce you. Additionally, the LinkedIn Platform is ideal for networking.
Networking with other professionals is a crucial part of putting your name and business out there for others to see. Marketing your brand and marketing is a continuous effort. As you offer services and perform according to customers’ expectations, you begin to develop those connections that will last throughout your career. However, you must cultivate them. Whether it’s starting and taking an active role in conversations, it is crucial to be a consistent participant.
LinkedIn can also be used to find those business organizations, national or local, which offers memberships to experts in your field. The National Roofing Contractors Association, for example, or the Houston Lawyers Association. Many of these associations are non-profits, so that they will ask for a small membership fee.
Regardless, they are an ideal way to utilize LinkedIn when making connections. Going to the profile page of such an organization and taking part in conversations is a great way to put yourself out there, amongst others, in your profession.
Your LinkedIn Profile is an Extension of You
One of the essential rules of putting your business on social media is keeping the profile professional. Make sure that every paragraph receives proper editing. When choosing a profile picture, it is ideal to use a company logo or a professional photo of yourself. You want to impress your connections with your attention to detail and convince them that you take your professional image very seriously.
A LinkedIn profile can give other professionals a very detailed look into your past and current career(s). You could be an entrepreneur launching a new start-up company, or an employee at the well-respected law firm. Either way, it is crucial to maintain a professional image.
…Or Your Business
LinkedIn is a great way to cultivate connections as a professional. However, it is equally ideal for those who wish to develop a social media platform for their business. While Facebook is one way to do this, it is a more informal approach. LinkedIn offers a B2B approach to making connections, which means you can meet others who run similar businesses. This can lead to future partnerships and collaboration.
One way to show your followers that you are committed to exceptional service is by engaging them in conversation and responding to their comments. Doing this can serve as a type of customer feedback column and has the potential to impact your business for the better.
For instance, when deciding whether to launch a new product or what that product might be, the assessment of your customers and clients can be essential. Their observations will not only improve the quality of the product and make it more suited to their needs. It will also give you an idea of whether that product is worth pursuing.
Have a Portfolio of Work Ready
If you have a LinkedIn profile for your business, consider various ways of drawing in people. For instance, writing a blog, or posting articles related to new or exciting developments in your field is an excellent way to do this. Even better is having your work available on your profile.
If you are a photographer, be sure to have a gallery of pictures available for your connections to examine. It could earn you a recommendation! Writers can do the same by having a portfolio of their work readily available. You never know who could see those examples of your work. It is ideal to have your work directly attached to your profile or a link to your website. Designing the right profile can help ensure you leverage Linkedin business connections.
Maintaining a Professional Presence Online
When utilizing social media, it is vital always to remain professional. A business website, or social media platform, should never be used to air a disagreement or facilitate things like profanity, discriminatory words, or other undesirable features. These elements could potentially lose you the clientele you need to make your business thrive or keep it thriving.
There are times when others will post rude or derogatory comments, and as an administrator of your page, you can remove them. You need to set an example on your social media business platform. Set a respectful and collaborative tone, and you can’t go wrong. Moreover, this will factor into your customer’s consideration of whether to keep employing your services.
Other Social Media Platforms for Your Business
Having established that LinkedIn is the ideal social media platform for businesses to cultivate connections, there are other opportunities available. Facebook is one of these. Although it is a less formal method of maintaining a presence for your business online, if appropriately used, the benefits can significantly impact your business.
For example, the live video feature allows you to send a message to your followers personally. It is an excellent way to promote sales, giveaways, and new services. Additionally, for a fee, you can place an ad up on Facebook. Typically, for this type of service, for every click you receive, you are charged a small fee.
How can Actual SEO Media Help?
Now more than ever, consumers are browsing the internet to find products, services, and advice related to things going on in their life. It is, therefore, vital for you, as a business owner, to consider how this limitless marketing stage is able to be leveraged to benefit your business.
Whichever way you choose to do it, this process can be very time-consuming. This is where Actual SEO Media can help. We offer a large variety of services related to social media marketing, which can give your business the boost it needs to continue succeeding.
For example, our services include Search Engine Optimization(SEO). SEO is key to helping boost internet traffic to your website. One of the most popular search engines is Google. Every second, Google searches through millions of websites and logs specific keywords and phrases which are highly searchable.
SEO is the method by which those keywords and phrases are used and incorporated into your website. By combining these into website articles, blogs, and so forth, the potential for traffic to your site will be optimal. There are thousands of methods by which one can choose to market their business digitally. However, SEO has been recognized as one of the more reliable ways, which produces exceptional results.
The experts at Actual SEO Media have access to excellent data analysis software. They are ready to help you construct a website that can reach thousands of potential customers and clients.
Choose Actual SEO Media for Your Business Marketing Needs
Actual SEO Media has a range of social media marketing services. We specialize in promoting your business according to your expectations and work hard to make sure your company sees an increase in website traffic. Furthermore, our content writers, marketing experts, and website designers are one-of-a-kind in their ability to get the job done.
If you want concise and engaging content, ranging from website articles to blog posts, give Actual SEO Media a call at (832) 834-0661. Or for more information about our services, click here to visit our website.