Search Engine Optimization is all about driving people to your website and attracting them to interact with your content in the way you want, such as getting them to sign up to your e-mail list or ordering a product you are offering. Social media and mobile marketing are on the rise in popularity but so are QR codes. QR codes are great for SEO and marketing in general for sure.
Below are discussed top tips about how QR codes affect your SEO campaign. To improve User Experience when using QR codes, you need to have a business objective you want to reach. You need to make sure you are on a good way to achieve your goal, whether it be adding consumers to your mailing list or getting more sales. However, the most important thing is to provide contextual assistance to your users. If you are just trying a piece of content or service with no value or assistance, your conversion rates will drop.
Improving User Experience
As Google and other search engines track user experience, it’s important to improve your content and your pages to the high levels they require. Google+ reviews are one way of driving visitors to your site which uses QR codes to review your products and/or services. If you have a Google+ business account, it’s useful to have at least a couple of reviews to encourage visitors to post testimonials. It’s easier to do that by providing your visitors the QR codes encoded with a Google pin and leave the scanning to them afterward. Houston Digital Marketing Experts have good knowledge about the QR codes Google+ Reviews Matter One way of driving visitors to your site is using QR codes to review your products and/or services. If you have a Google+ business account, it’s useful to have at least a couple of review pins to encourage visitors to post testimonials. It’s easier to do that by providing your visitors the QR codes encoded with a Google pin and leave the scanning to them afterward.
It’s vital for SEO to drive traffic to your social media pages as well. You can easily allure people to become active members of your social media pages by encouraging them to scan QR codes. The QR code may lead them to special promotions or events, but either way, you’ll significantly improve your social visibility and SEO in general.