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When looking to increase your leads through your online presence, you’ll want to increase the traffic coming into your website. Increasing the traffic to your website can help you gain more business. If this is something you’re looking into, you should definitely contact the digital marketing experts at Actual SEO Media, Inc. We have helped clients in all types of fields, including law firms, dental clinics, pet resorts, and plastic surgery clinics. With all of our experience, we are fully confident in our ability to help companies work towards all of their commercial objectives. If you’re looking for a quality digital marketing agency to help your business grow and prosper, contact Actual SEO Media at your earliest convenience.
Regardless of what field your company is in or what services and products your offer, you must have a solid and effective online presence. There are millions of consumers online, constantly searching for products or services they need. If you don’t have a website that attracts potential customers, you’re not optimizing the profitability of your company. Actual SEO Media is here to help you find ways to get leads through your online presence. We’ll increase the quality traffic coming to your site with techniques that will drive traffic, enhance brand visibility, and consequently increase revenue. Our in-house team of SEO experts can also provide detailed reporting on the progress that our marketing campaigns are making for your company.
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Increasing your organic traffic is an important part of increasing your leads through your online platforms. Actual SEO Media can help you create quality content that will help you bring in more organic search traffic to your site. With on-page and off-page SEO tactics, we’ll help your company sites rank highly on search engine results. Our services include content strategies, link building, google analytics, social media blog posts, and much more. Above all, we aim to use our vast experience in digital marketing to help clients as they work towards their commercial objectives. Reach out to us at your earliest convenience to learn more about our company and how we can help you.
Digital marketing is a necessary part of any company hoping to succeed in today’s globalized world of business. Simply put, online visibility is very important for all types of companies. As you probably already know, there are millions of online consumers searching for products and services on a daily basis. Consequently, a solid and growing online presence can be very beneficial for companies to get more viewers to their websites. The team at Actual SEO Media has tons of experience working with all types of clients. We specialize in increasing the effectiveness of businesses and their online platforms. We’ll implement research-backed and results-oriented SEO techniques. Together, we’ll work towards finding ways to help your business grow for many years to come.
An In-Depth Look at Organic Traffic
If you’re just getting to know what SEO is about, you may find it hard to understand terms such as paid traffic, organic traffic, and direct traffic. Fortunately for you, Actual SEO Media is here to help you understand the SEO landscape a little bit better. One thing to note is the importance of organic traffic.
What Is Organic Traffic?
The term organic traffic is used to describe the visits to a website that come from a search engine’s organic results, as opposed to paid ads. When users search for a phrase in a search engine (such as Google or Bing), they are presented with results that include both a set of ads and pages that rank on the top positions organically. The ads are usually denoted with the word Ad to signify the difference between them and organic results. When a searcher clicks on an organic result and browses the site, the act is recorded by analytics tools as organic search traffic.
Organic Traffic v.s. Paid Traffic
Simply put, the difference between organic traffic and paid search traffic is that one is free, and the other type of traffic is paid for. There are essentially two ways of getting traffic from search engines. One of the ways to get traffic is by ranking high in the search results and using SEO. The other way is to use Google Ads to place your ads on the top of search results pages with advertising.
SEO gives you an opportunity to get traffic for free 24/7. However, it’s not instant. Generally speaking, SEO takes time to come into effect and generate results. On the other hand, PPC advertising can help you get faster results, although it does require you to pay each time a browser clicks on your ad and visits the site.
Another difference between organic and paid traffic (sometimes referred to as SEM), is that when you stop the paid advertising, your website will drop while organic traffic will get you traffic for as long as you keep high rankings. Overall, the marketing process of websites on search engines, whether organically or with paid ads, is called search engine marketing.
Why is Organic Traffic Important?
Organic traffic is an important form of traffic for several reasons. In some regards, organic traffic can be much more effective in the long-term compared to paid traffic, Facebook traffic, or traffic from other social media networks. One of the main reasons why organic traffic is so important is the fact that it is targeted.
When people go on search engines and type in queries, they have a specific intent. Companies that can provide these online consumers with a solution or answer to their questions are more likely to gain a new customer, email subscriber, or follower. Additionally, organic traffic is great as it increases website trust, which can be very beneficial.
Users trust Google and the websites that rank in the top of page results pages. As such, online consumers that find your website organically are more likely to convert than visitors coming from a social media platform or another medium.
Organic Search Traffic and Google Analytics
Another important thing to keep in mind is that you can monitor your organic traffic levels through Google Analytics. All you have to do is log in to Google Analytics and navigate ACQUISITION>ALL TRAFFIC>CHANNELS. Then look at the ORGANIC SEARCH group in the report. What you’ll find here is the number of visits that came your way from organic traffic, such as search engines, organic results. Google Analytics has a bunch of tools that can help you keep track of your website’s traffic and its sources.
Organic Traffic v.s Other Types of Traffic
As you may know already, organic traffic is not the only way to attract viewers to your website. By checking your analytical reports, you’ll also come across:
- Paid Search – Traffic coming from paid search ads
- Direct Traffic – Traffic coming from visitors typing the URL in a browser
- Referral Traffic – When an online browser clicks a link on another website and is directed to your website.
- Social – Social traffic comes from social media networks such as Facebook, Twitter, LinkedIn, Pinterest, etc.
- Display – Display traffic comes to your website from paid ads on other websites. When advertising on Google Ads, there are options that allow you to display your ads on other sites.
- Email – If you’re using email marketing software to email your subscribers and have connected that software to Google Analytics, the traffic generated from those emails is recorded as email traffic.
Effective Ways of Increasing Organic Search Traffic
A great way of increasing your site’s organic traffic and increasing visits from search engines is to follow proven and legitimate SEO practices. SEO (Search Engine Optimization) is the process of optimizing your website towards ranking higher on search engine result pages (SERP). There are countless ranking factors that Google’s algorithm takes into account, below, you’ll find more information about SEO and how it can help you reach your commercial objectives.
SEO and How It Works
SEO, or Search Engine Optimization, is the process of optimizing a website towards making it more appealing for organic traffic from search engine results pages (SERP). Essentially, SEO involves making changes to your site’s design and content that make it more digestible to a search engine such as Google. Companies do this in search of top rankings on search engine results pages.
The process of optimizing sites can become complex when considering all the factors involved in determining a site’s ranking. All these factors are implements by search engines and their algorithms, which aim to provide the best service for their users. Simply put, the goal of a search engine is to deliver results that are not only high in quality but also relevant to what the user is searching for.
Search engines will scan, or crawl, websites to get a good grasp of what the site is providing to online readers. By scanning sites, they can work towards delivering more relevant results to online searching typing certain topics or keywords. Search engines will also scan sites to analyze the difficulty of navigating and reading the content. Furthermore, search engines tend to reward sites that are user-friendly by giving them higher rankings on results pages.
SEO for Business
Organizations use SEO as they aim to make their sites rank highly on search engines for specific keywords and phrases. For instance, say that you’re writing an article that explains how to make a turkey sandwich. Before you can get that content in front of the people you’re targeting, you’ll need to optimize your post towards making it show up as a top result for anyone that is searching for a phrase such as “how to make a turkey sandwich.”
There are tons of benefits that come with SEO for commercial purposes. By improving your website’s SEO, you’ll essentially be aiming to improve the visibility on search engine results. When doing so, you’ll be increasing the likelihood of your site reaching and engaging with more potential customers. And by creating more SEO-friendly and engaging content, you’ll have better chances of bringing in more targeted organic traffic.
Factors that Impact SEO
Now that you know a little bit of SEO and how it can help your business let’s talk a little bit about the factors that actually impact your search engine optimization ranking. Google has an algorithm that they use to determine which sites should rank higher than others. However, this algorithm is not shared with the public, although there is a pretty good understanding of some impactful factors. The factors that impact search engine ranking can be separated into two categories. The two categories are on-page and off-page factors.
Before we go into detail of both on-page and off-page SEO factors, we’ll first go a little bit over the role that content plays in all this. Quality content can be great for attracting search engines and for helping your company make valuable connections with site visitors. Therefore, the more quality and relevant content pieces that a website has, the higher the chances of that site ranking highly on search engine results pages. Even more, engaging and effective content on your sites can lead to visitors spending quality time on the website.
A great way to create content that is effective both for search engines and for human site visitors is to create content on a variety of platforms. The goal should be to create content that is well-written and on topic with what your target audience is searching for. Here are several types of content that can help your content offering, and consequently, your search engine rankings:
- Social media content
- E-books and whitepapers
- How-To-Guides and Tutorials
- Videos and audio recordings
- Infographics and other visual content
- Blog posts and articles
One other major aspect to keep in mind when creating content is SEO phrases and keywords. Search engine users usually search for words and phrases that will answer their questions or satisfy their needs for a certain product or service. So when writing content focused on certain phrases or keywords, you’ll raise your chances of ranking higher for these keywords on SERP (Search Engine Results Pages).
Keeping Content Fresh
Yet another huge factor that impacts your content optimization is how fresh the content is. In simple terms, freshness refers to how often your company posts new and unique content online. Keep in mind, though; there’s more than one way of keeping content fresh. In addition to creating brand new content, you can also freshen up your content by updating past posts, rewriting them to improve their effectiveness, or adding fresh information and data over time.
Although creating content does take lots of time and resources, the investment will end up paying great dividends. Search engines love quality content. Even more, consumers rely on quality content to get a good understanding of the value your company may have for them. A good way to start would be by creating a few blog posts and aiming to build a solid following on social media platforms. Once a group of loyal followers and fans is established, you can start working on several forms of media to attract and engage with new leads.
Deeper Look into On-Page SEO
On-page SEO factors refer to the elements that actually happen on your website. These types of factors are generally elements you can fully control. As such, you are able to improve on-page SEO factors by adhering to the best SEO practices. Improving these factors goes deeper than pure content marketing into your site’s HTML.
Take a Look at Some Types of SEO Factors:
- Title Tag – A title tag on a page explains to search engines what the page consists of. A good title tag tends to be 70 characters or less and will include your business name along with the keyword the content focuses on.
- Meta Description – A meta description also tells search engines what your page is about, although it goes a little bit further when explaining. Additionally, a meta description is also used by human visitors to take a glimpse at what the page is about and determine whether or not it’s relevant. Your meta description will typically include details to tell the reader what the content is about along with the focus keyword.
- Sub-headings – Sub-headings are great for several reasons, they make content easier to read, and they also help improve a page’s SEO. Using H1, H2, and H3 tags are a great way of giving search engines a better understanding of what your site’s content is about.
- Internal Links – Internal links and hyperlinks can help search engines learn more about what your site is about. Say, for example, that you’re writing a post about the value of a product or service, you’ll want to link to the page of the product or service in your blog post.
- Image Name and ALT Tags – When using images within blog content or on your website, you’ll want to incorporate a keyword or phrase in the alt tag and the image name. By doing so, search engines will be able to better index the images. Even more, the images may actually appear when an image search for a certain keyword or phrase is performed.
When strategizing the placement of keywords and phrases into your pages, stay away from over-optimization. Google and similar search engines will actually penalize pages that over-saturate keywords.
Intricacies of On-Page SEO
Another aspect to keep in mind when creating content is to make sure the pieces are focused on just one or two keywords. This will help keep your content specific and relevant. If you attempt to tackle too many keywords at once, you could negatively impact your search engine optimization by making the content thin and unfocused.
Site content plays an important role in your search engine rankings. However, it’s very important that you also work on your site’s architecture. A good goal would be to have a website design that makes it easier for search engines to scan your company’s pages and content. A great technique is to build internal links between pages by creating a site map that’ll improve the site’s scannability and also give search engines a better understanding of the content.
One thing you shouldn’t neglect is your website’s mobile-friendliness. Consumers searching for information and brands will likely do so on mobile devices. As such, you’ll need to make sure the mobile-users are able to view, read, and navigate the website easily. When doing so, you’ll positively affect your SEO while also improving the user experience.
In addition to on-page SEO elements that you can control, there are also off-page SEO factors that can impact a site’s search engine ranking. Although off-page factors can’t be controlled directly, there are several ways to improve the chances of these factors working in your favor.
Take a look at some off-page SEO factors that can impact a website’s search engine ranking:
- Trust – Trust is increasing in importance as a factor in Google’s ranking system. This is a way that Google determines if a site is legitimate and trustworthy for visitors. One way that you can help improve trust is through quality backlinks to sites with authority.
- Links – One great way of building off-page SEO is through backlinks. You should be careful, though, as spamming sites with your links could lead to your website being banned from the search engines. Instead, you should take time to make sure your building quality connections with fans and influencers who create quality content and that will likely link back to the content on your site.
- Social- Social signals, such as likes and shares, are extremely important in off-page SEO. When looking for ways to boost your SEO, you should look for quality shares from online influencers. The more quality content you publish, the more likely you’ll be in getting your content shared with others.
Although you don’t have total control over what happens outside of your company, you can still improve the chances of positively impacting off-page SEO by creating content that others will find valuable. When content is relevant and interesting, it’ll likely find other people linking to it and sharing it on social media. Overall, the more people trust your content, the more trust you’ll gain from search engines as well.
Black Hat vs. White Hat SEO
In the SEO landscape, there are two different approaches you can choose to take. The two options in approach are – black hat and white hat SEO techniques. Some organizations lean towards SEO in the aspect of ranking their content quickly. These companies need high rankings quickly as they want to make money in the short-term. Even more, Black hat SEO consists of tactics that’ll optimize content exclusively for search engines. So companies who use these black hat tactics don’t really consider the human aspect that comes with search engine optimization. Instead, these companies tend to break or bend the rules in order to better their search engine rankings so they can make a quick buck.
One thing to keep in mind is that using black hat SEO tactics oftentimes produces pages that are easy to read for actual people and end up looking a whole lot like spam. Though these sites will rank highly quickly, they are often penalized and even banned rather quickly. Overall, companies who use these get-rich-quick approaches ruin their chances of building a site that is sustainable in the long-term. As a result, they also ruin their chances of bringing in new leads for many years to come.
On the other hand, white hat SEO tactics are very effective in building a sustainable online business. The white hat approach focuses more on the actual human reader that will be browsing the site and the content on it. The objective of white hat SEO is to produce great content. With great content, readers find it easy to read and navigate your company’s site. Black hat techniques may get you results quickly, but the results won’t be sustainable in the long-term.
Now that you know a little bit more about how SEO works and what it can do for you, it’ll be easier to understand how effective improving your SEO can help your company tremendously. One thing to remember is that although there are many factors that affect SEO, the key focus should be to create content that is both valuable and relevant to the targeted audience. At last, search engine optimization is a lengthy process, so patience is key.
Contact Actual SEO Media, Inc Today
If you’re looking to improve your company’s SEO the correct way, you should definitely contact the SEO experts at Actual SEO Media, Inc. We’ll gladly answer any questions you have, and we’ll inform you about how we can help your company in both the short term and the long term. You can reach us by calling (832) 834-0661. We look forward to hearing from you and helping you reach all of your objective goals. Check out our Williams Tower Location or Houston Main Office Location to learn more About Our Traffic and our quality SEO services.