When’s the last time you revisited your company’s profile backlinks? If it’s been a while, you may want to revise it for the sake of your integrated marketing strategy. Backlinks are an incredibly important SEO feature in getting your company out there. If you wish to convert brand awareness to sales, you’ll need a unique backlink strategy.
Backlinks: The Basics
Let’s start from the very beginning; what are backlinks? These are links inserted onto other platforms that connect to your website. This process is essential for increased exposure online. Think about backlinks in terms of networking in real life. If you knew no one in your industry, you’d probably have a hard time succeeding at what you do.
It’s essential to make connections because they give you access to resources that help you excel. The same idea applies when you need to build backlinks. Your brand needs the help of others for recognition. If collaboration sounds like a good idea to you, then this exchange can go both ways. A backlink is beneficial for both the other website and yours.
Your Link Building Strategy
Link building strategies are easy to develop when you have the right help. Actual SEO Media, Inc. offers the perfect team of SEO experts to boost your online brand. Finding resources that are in your field, industry, or general category should always be your first step.
You want your brand to be involved in content that your audience is searching for. For example, if you have a landscaping company, you could send your backlinks to various websites. However, backlinks to related websites would ensure that your name reaches the right audience.
People that have an interest in landscaping services will go to those websites for the content they’re looking for. While there, they’ll find your backlink and business. This will lead to your business getting exposure and potentially gaining a new client.
Little by little, you can start establishing your business in the area you want to be known for. If others are constantly cross-referencing you in your field, your audience will start to notice that you’re credible and trustworthy. Together, all of these things turn potential clients, buyers, and sales into real organic traffic.
Another major aspect of using backlinks is to consider the reputation or credibility of the other website. While it may be nice when someone accepts your backlink, it’s still vital that they be a credible place to put your brand on display.
It’s easy to waste time and energy with sources that aren’t going to make a difference in the return you get. That’s why Actual SEO Media, Inc. helps you determine what websites are worth backlinks. Our SEO experts can aid you with finding websites that are willing to work with you.
Our team has the data and tools to decide which websites have a high enough domain score for your backlink. When we get into the research, we determine if the site is trustworthy and secure enough to consider.
Types of Backlinks
Now that you know what backlinks are, there are a few different types you should know about. Again, your choice should be heavily-based on the type of content that your audience is drawn to. The backlinks most advantageous for SEO are editorial blogs, guest blogging, and business profile backlinks.
The first of these backlinks are editorial blogs. These are great, but only if you’re producing quality content that makes a difference in your community. You should produce think pieces and hot takes that drive your audience to take on an alternative perspective. If you have something new to provide, you’ll easily gain traction.
However, it’s challenging to fit yourself in rankings that are already dominating, and similar content isn’t going to be much help. Your content needs to be appealing and shareable to get as many eyes on it as possible. This is something that our writing team can help with.
Next is guest posting, which is effective if written for high authority sites. As a business owner, you should already strive to be a subject matter expert in your industry. A guest blog post is a great way to give an audience a hint of what you know without revealing all of your secrets. Once you’ve informed your audience, you can throw in a link to your site.
Lastly, your business profile can be helpful as you’re essentially leaving bread crumbs for people to follow to get to your business. You may not realize it, but a lot of people use directories and social media to look more into a company and its products. Posting and updating a profile with links to your resources will result in more online visibility.
What Not to Do
If you’re wondering why we have yet to mention buying links, it’s because they’re highly discouraged. Remember, search engines pick up on this and count it as spam. You can avoid Google discounting you by making sure that your links are genuine and placed in trustworthy resources. This means you can’t excessively put links in forums or on spam accounts, either.
In other words, the best way to go about choosing where to put your backlinks is by sticking to authenticity. With Actual SEO Media, Inc.’s help, you’ll know exactly which sites you can trust and which ones to avoid.
Where to Find Resources
There are a few different ways to find good sources so you can build steadfast profile backlinks. For starters, you could use basic SEO tools, such as the Moz Link Explorer or social bookmarking sites. This gives you a pretty solid rundown of where your competitors are placing their links. With that information, you have the opportunity to find competing resources that are effective in your industry.
‘Social bookmarking’ is another option. It’s really just a fancy term for any medium that consumers share content on. The most popular examples are Reddit, Twitter, and Facebook. It’s going to take some time and energy, but you have access to a ton of information on these websites. After some research, you can find out how your audience receives and interacts with what’s popular in your field.
As nice as these tools are, it will only get you so far. On top of that, it takes a lot of time to execute. This is where the team at Actual SEO Media, Inc. comes into play. We have the tools and materials to get all of this done for you. With our help, you’ll save yourself time and headaches trying to make sense of it all.
With our SEO tools, we’ll do backlink research to place them in the most effective places. After that, we’ll start by creating link building campaigns that tap right into Google’s algorithm. We’ll also keep you up to date with any dramatic changes in performance thanks to our backlink checker.
There’s clearly a lot that goes into creating an impressionable link profile. Don’t be afraid to ask the specialists at our Houston location for help when you need it.
Other Ways to Integrate SEO
A good marketing strategy involves more than strong profile backlinks. You also need effective advertising, a strong social media profile, and competitor analysis skills.
Everything you do surrounding SEO depends on keywords. These are nuggets of information that search engines, such as Google, pick up on as they crawl a website. We can help you figure out which ones are relevant to your website. From there, you can build links and create content that’s relevant to your audience.
Keep in mind that the significance of a keyword will change over time. Monitoring their performance on a month-to-month basis is one of the best ways to make sure they’re performing as they should.
Display Advertising, Social Media, & Content
This leads us to topics such as display ads, social media, and content writing. Utilizing the keywords you found in each of these aspects is another way to ramp up brand awareness and sales. Different things are popularly used in different places, so you’ll need to do some research before deciding where to put them.
Lastly, you need to have a firm grasp on what your competitors are doing. It’s critical to know everything about them in every way possible; that’s the key to beating them out. Most people don’t have access to the data that backs their company or their competitors without paying a pretty penny. Even with this information, most don’t know how to read it effectively.
The team at Actual SEO Media, Inc., can help you determine your competitor’s strategies. We’ll let you in on what they’re doing for their advertising, their social media strategies, and how they produce content. Even better, we’ll show you what they’re missing so you can fill that demand. That’s the true power of SEO – you can learn how to set trends rather than follow them.
Contact Us Now
You can get proper SEO, backlinks, and more by working with Actual SEO Media, Inc. We’ll help you put together a strong strategy so you can start to get the brand awareness you’ve been aiming for. Call (832) 834-0661 or find us at our Main office, Houston office, or Williams Tower office for more information. After that, we’ll help you set up your profile backlinks for your business in no time.