Youtube has become the number one video watching website, and every day millions of people use it to search How-tos, DIY projects, informative documentaries, news footage, and other video content. It is an exceptional platform for creating a recognizable business brand and increasing traffic to your website.
When creating content for your Youtube channel, there are many elements to consider. Who is your audience? How will you get viewers to your page? What type of reliability can you insert into your videos? Keep reading for some helpful suggestions on how you can leverage your Youtube channel to market your company digitally. Whether you are marketing information, products, or services, Youtube is an ideal platform to do so in video format.
There are dozens of moving gears that make up the intricate web of social media. Sometimes it is ideal to collaborate with a professional social media marketer than to attempt it all yourself. Actual SEO Media has a team of experts here in the Houston area who are ready to work with you. We will help you achieve the best marketing outcome by driving viewers to your page. Our SEO and website specialists are among the best in their fields, and understand how to use keywords to make your channel more searchable.
Creating a Youtube Channel
Using a Youtube channel for your business is a great way to attract new people to your website. However, it takes a certain level of work to create a channel that comes up when someone searches your keyword. The popularity of your video is going to be determined by several things. First, keywords in your title and file name before you upload the video. For instance, if your keyword is ‘aquatic plant,’ you will want to find a way to incorporate it into the title of your video, Something like; Important Advice for Harvesting Aquatic Plants. These keywords should also go in your file name. Making your video more searchable is key to increasing views.
The Custom Youtube Background
On any youtube channel’s main page, there is a banner across the top of the page that often contains a logo or picture which best relates to the channel’s purpose. This is called a customer youtube background. When designing this feature of your youtube station, it is essential to consider what best represents the message you want to send to viewers.
Many people choose to place their logo on the banner and add in a little flare of creativity. They might also decide to put in social media logos for Facebook, Twitter, or even the company website. This allows for quick, easy access to more information about the company or person, that runs the station.
It is ideal for pinpointing dates where it might be to your company’s advantage to post a different banner. For instance, if you are highlighting a new product, project, or advertising the fact that you’ve added new videos to your channel, it is a good idea to post the change on a banner.
Designing Your Youtube Background
When designing your youtube background, there are several elements to consider. You will want the banner to stand out and be visually appealing. At the same time, it should not be so loud and bright that it turns your viewers off to what you may have to offer in video content.
For instance, a photographer might place one of their award-winning pictures on the banner, with a tag line, and, if applicable, a logo. The image would need to stand out as a unique display of that photographer’s talents. Have links available to the photographer’s social media pages, and the website is also an excellent idea.
The Youtube background is essential to catching the eyes of your viewers. A banner that incorporates images and taglines that relate to your business is ideal. Sometimes, we find this process takes a while, and it is more pertinent to hire a professional to customize the background. Actual SEO Media can help you design a custom Youtube background that fits your company’s mission, product, or service, and that is visually appealing to viewers.
We don’t just offer custom Youtube background design at Actual SEO Media. In addition to that service, we can also design your Youtube channel. We will make sure that keywords are present in the titles of your video and its content. This will increase the searchability of your content on Youtube. Our expert design team understands the Youtube algorithm and how it processes information. This allows us to place your Youtube channel in a prime position to be seen by a great many people.
Publishing Content for Your Youtube Channel
If you are setting out on your youtube channel journey, don’t let the amount of analytics overwhelm you. Keywords
aren’t the only way to bring views to your channel. Authentic content is also essential. There are different styles of videos you can create for a Youtube channel. Informative content, like how-to and DIY videos, is what often attracts people to Youtube.
So, for instance, if you own a nursery or garden center, your subscribers will likely look for videos about the uses, medicinal or culinary, of different plants. Creating a video that shares information that is new and useful to the viewer will get you views. However, it is essential to keep the topic pertinent to your expertise. For example, if desert plants like cacti are your specialty, then you will probably not want to do a video on tropical plants.
Consider Your Audience
Another element to consider when publishing content to your channel is the audience. Are you directing your videos to seniors? Kids? Teens? Or maybe Adults? Whatever the case may be, it is ideal to have content and style that fits your prospective audience. For instance, if you are posting a video on summer water safety tips, and you want kids to be the primary viewers, animation and fun characters are a great way to draw them in. The language of the video will need to be simplistic and on the level of your chosen age group. For a video aimed at teens, choose a narrator or host who is also a teenager. Relatability goes a long way when engaging the teenage community.
Senior citizens typically love reminiscing about the golden years. Growing up in communities where you could feel safe walking to school, and other pleasant memories often serve as a type of nostalgia to them. When creating video content aimed at Senior citizens, consider referring to the ‘good ole days.’ For many, this will block out isolation and loneliness.
Other Social Media Platforms for Your Business
Youtube is an excellent platform for your business, but why stop there? In our technology-driven world, there are several social media outlets that you can leverage as a digital marketing opportunity for your business. Facebook and Twitter can be used to promote sales, new products, or giveaways. Social media apps like Instagram might be used to update your followers on how that new studio or store renovation is going.
No matter where you go to do your digital marketing in the social media world, it is always important to remain professional in all you say and post. It is recommended never to post about politics or controversial matters on a professional business page.
Be sure and use your social media platform to your advantage by starting conversations, and engaging your followers in those discussions. This is a great way to receive feedback on services, and also can serve as a type of suggestion box where customers can submit likes and dislikes about a product. In the long run, it will help you understand how certain aspects of your business can be improved.
No matter the social media platform you choose, Actual SEO Media offers service to help manage your accounts! Choosing to work with our team of website designers and social media experts gives you the advantage of having your page reflect professionalism and the mission of your business. Plus, it means you will never have to worry about keeping track of updates for your pages! We specialize in social media marketing and will do the work for you.
Why choose Actual SEO Media to Help Customize Your Youtube Channel?
Actual SEO Media specializes in creating engaging marketing content for a variety of businesses. When you employ one of our teams of experts, we will work hard to make sure your business sees an increase in traffic. Whether this is through website design, social media, or your Youtube channel, we can help you manage your digital marketing needs. For more information about the services we offer, call us at (832) 834-0661. Or you can click here to browse our website. We are here to help you create your custom Youtube background.
We look forward to working with you and continuing to serve the Houston Area!