In a world where digital marketing is the new norm, digital coupons are preferable to most consumers. These coupons allow marketers to track data related to the coupon, brand, and specific product. They are altogether a more convenient option because few people fail to remember their mobile phones when they go out. On the other hand, many will forget paper coupons at home.
Actual SEO Media is a Houston-based company that excels in digital marketing. Taking on this aspect of business promotion can be time-consuming and intimidating for some business owners. Therefore, it is ideal for them to place it in the hands of professional marketers. Actual SEO Media doesn’t just promote your business. We also offer the advantage of in-house creative content writers, SEO specialists, and website designers who commit to helping you find the digital marketing plan that works for your needs.
Digital coupons can be placed on a variety of internet platforms. They are not just confined to being downloaded from an app. While grocery stores may utilize this particular platform, retail business owners often use social media and their websites to promote a product or sale. Additionally, some might create an email promotion campaign to draw consumers to their website.
Mobile Coupons are the New Norm
Gone are the days when people spend hours cutting every coupon out of the Sunday paper. For environmental enthusiasts, the digital coupon is an answer to the long-asked question of how paper use reduction can continue. It is not uncommon for grocery stores to off digital coupons on their apps.
The benefits of digital coupons are that they are quickly loaded onto the phone. In today’s digital obsessed world, customers are less likely to forget their phones, so they will always have those coupons with them. To redeem some coupons, it’s as easy as scanning your loyalty card.
For others, the cashier directly scans the coupon on your phone. Digital coupons are an excellent choice for businesses that are trying to market a product because a broad audience can be reached by placing them on a variety of internet platforms.
Leveraging the Digital Marketing Platform
As a business owner, you can use digital coupons in several ways that will benefit your business. However, going through the process to set up the coupons and make sure they are funneled to the appropriate audience can be a daunting task.
Actual SEO Media is in the business of digital marketing, and our expert team can work with you to plan out the best way to leverage digital coupons for your business. Through a combination of keywords, images, and engaging material, we can put our experience to use for your business.
Actual SEO Media understands the dynamics of internet traffic. We specialize in formulating keywords and phrases, incorporating them in articles, and helping businesses increase their ranking on Google, Youtube, and other platforms.
Why not let us help you design digital coupons that are both convenient for customers to use? Our team can help you figure out which products customers are especially drawn to, and how to keep them coming back repeatedly.
Where can You Place Mobile Coupons?
Social media has come far in the decade since it first saw an uptick in users. It isn’t just used by individuals, but by businesses. Furthermore, it has developed into a crucial marketing tool for those wishing to draw in more customers.
Companies often use Facebook to upcoming and flash sales, new products, recent advances in a particular field of business, and even giveaways. Facebook live has become an especially favored resource to engage customers and convince them to participate in specific business promotions.
A digital coupon on Facebook comes in many forms. For instance, let’s say you are a makeup representative for a major retailer, and you want to attract adult women to participate in a live video event. You might offer door prizes to the first five customers who join the chat feed.
To keep customers participating, you might also choose to announce random giveaways to individual guests who possess certain qualifiers. The point here is to give customers an incentive to stay engaged while also offering them a video with informative content.
Facebook is a great way to draw visitors to your business website as well. Some choose to post a picture of products that are on sale, adding a link that directs them to a promo code. When you consider how to promote certain sales or products on your business website, make sure that it facilitates ease of purchase for your consumers. The last thing you want is for someone to have a product in their cart and not purchase it because the coupon code is too difficult to retrieve.
Mobile Coupon Distribution
Another great platform that many business owners use to dish out digital coupons is through newsletters. There are a significant number of bloggers who have newsletters that go out to their regular audiences. Sometimes, these bloggers also sell an additional service. They might be an author or artist, or someone who creates and sells sewing patterns. Either way, a newsletter is an incredibly effective way for them to get promotional materials to consumers without breaking the bank.
Additionally, many will choose to distribute coupons or sales ads through text. There are drawbacks to placing a full coupon, barcode and all, in a text. As a result, most will choose to send a message that says what the product is and the discount consumers will receive.
For instance, an electronics store might decide to send a text coupon, which says something like “Today only 50% off BluRay DVDs. Excludes BluRay players.” This type of sale promotion is relatively effective at getting customers in the door. Its simplicity is sufficient at letting the customers know what the sale is for, but it leaves out the complexity of adding a barcode into the message.
Apps and Mobile Coupons
Many business apps have a direct link to mobile coupons, and it becomes as easy as one-click to add them to your cart or loyalty card. For instance, HEB and Kroger both have digital coupons available every week for specific products.
If someone is creating a grocery list on the Kroger app, they can base that list or which brands they purchase, on the available coupons. These coupons are loaded onto the customer’s loyalty card with the click of a button.
HEB works the same way; however, they do not have a physical card. Customers can log into the HEB app and download digital coupons directly to their phone. When these coupons expire, they will automatically disappear off the user’s phone. There are countless other ways to utilize digital coupons. Continue reading to find out more how Actual SEO Media can help you digitally market your company!
Some major retailers, like Joann, only offer coupons through their app. This ensures more downloads and customer activity on the app. This is just one aspect of their marketing plan. Most stores also have their weekly ads posted on apps, although a few can still be found in the local newspaper on Sunday.
A Quick Word about Fundraisers
In addition to being incredibly effective for online sales and product promotion, digital coupons can be great outlets for fundraising. For instance, in the same way, Facebook analytics tracks internet history. When it detects a pattern in your searches, Google will inform other websites, which then can suggest ads and informative content that match your information. Suggestions for certain t-shirt apparel are especially popular. For someone doing a fundraiser through a site like Teespring, this type of Facebook analytical data can be very helpful.
Why Choose Actual SEO Media for Your Mobile Coupon Needs?
At Actual SEO Media, our teams are made up of experienced web designers, SEO analysts, social media marketers, and content writers. Our exceptional team has been serving the Houston area for many years. We have earned the reputation of a collaborative organization.
Furthermore, our mission is to help clients promote their business and make it more searchable on search engines like Google. Using SEO analytics, we choose keywords and phrases that are among the more popular searches related to your business. Then our content writers incorporate them into blogs, articles, and website content.
Digital coupons are an excellent way to get the name of your business out on platforms like social media. Additionally, sending coupons in bulk email newsletter campaigns is another way to draw in customers.
Actual SEO Media is here to help with your digital marketing and coupon needs. Give us a call at (832) 834-0661 for more information or to make an appointment to discuss your business further. You can also click here to visit our website.
Give Actual SEO Media a call for your Houston TX Mobile Coupon needs.