If you’re searching for the best Sugar Land TX SEO specialists in town, give the experts at Actual SEO Media Inc. a call today. We offer the latest top-of-the-line internet marketing services, including pay-per-click, content writing, web design, and more.
Our clients often have questions regarding the best digital marketing strategies available and what SEO is. We’re here to help answer these questions and more.
What is SEO?
Search engine optimization (SEO) is a method that improves your website’s traffic on Google, Bing, and other popular search engines. Google prioritizes the search results it gives us based on a website’s traffic and applicability to our search. This process is called ranking. The higher a page is on Google, the more web traffic the page gets.
Studies show that people click on a site that’s in the top 10 search results. In fact, some SEO experts say if your site is not in the top 10, it may as well not exist. That’s a tall order, considering how many search results Google returns!
Based on that, we can safely assume that if your website doesn’t get a whole lot of views, it’s not in the top 10 results. That’s where SEO companies like Actual SEO Media come in.
We take a look at your site and provide several suggestions on how to improve your ranking on search engines. If you agree with our recommendations, we’ll implement them and up your website’s ranking.
Actual SEO Media typically plans your:
Keywords: These are the terms or search words that people use the most when looking for your industry’s products, services, etc. If your site contains the right keywords, your page will rank higher.
Web design: Your site’s layout and content significantly contribute to its Google ranking. Generally, your menu text, home page content, links, and more need to be optimized.
Content: The text throughout your site, called content, needs to be crafted a certain way. That’s why certain SEO companies, like Actual SEO Media, will draft your site’s content.
Other factors: There are many additional ways to improve your ranking on Google. Your local SEO company will know the latest strategies that will move your page up in the ranks.
What is web traffic?
In the broadest terms, web traffic means how often your website is clicked. However, within the term web traffic, there are multiple subcategories that matter.
For example, your click-through rate is how fast someone goes through your website. If customers are running through your site at light speed, they’re definitely not reading or delving too deep into what your company offers.
One of the broadest terms is organic traffic. Generally, organic traffic refers to how often someone clicks on your website. If your organic traffic is high, your page will rank higher on Google.
Organic traffic and click-through rate are just the tip of the iceberg when it comes to analyzing web traffic. That’s why your local Sugar Land TX SEO specialists use advanced methods to find your company’s site’s precise needs to improve its ranking.
What are some common SEO services?
There are so many ways an SEO company can improve your digital presence. However, here are some basic SEO strategies you’ll find within the industry.
Pay per click
A pay-per-click ad is also called a PPC advertisement. In this method, you’ll pay Google or another search engine to advertise a specific page on your site for a relevant keyword search. Usually, the search engine will rank your page at the very top. However, your site is always in a prominent place, so there is a good chance someone will click on it.
You’ll pay Google (or whichever site you’ve chosen) each time someone clicks on your advertised page. While this strategy involves paying a search engine some money, it is very beneficial in the long run.
You could advertise any of your site’s pages, but the best way to keep someone on your site is to link them to the most relevant, helpful content available. That’s where companies like Actual SEO Media come in. We’ll craft the perfect PPC content for your company.
Today, many SEO agencies offer content writing, which is writing the text for your website. Content writers combine the latest SEO practices on the market with superior writing skills to optimize your site’s text.
However, your content writer must know about your business to accurately write about it. That’s why agencies like Actual SEO Media take the time to sit down with your team and go over your industry, company goals, products, and processes. In addition, we’ll keep in touch to make sure our content matches your goals and is technically sound.
It seems like it was just yesterday that businesses could create a website without overanalyzing the design. However, our world has become very competitive in the digital realm. So, companies have to take their internet marketing up a notch.
That’s where an internet marketing agency comes in handy. Their team of experts knows the latest web design techniques that will rank your page high on Google. For example, choosing the right keywords in the menu and providing around 1,000 words on every page.
What sets Actual SEO apart from other Sugar Land TX SEO specialists?
At Actual SEO Media, we know you have multiple choices when it comes to picking a Houston SEO agency. However, our team of experts provides incomparable services at very affordable prices.
Our SEO specialists perform critical keyword research before moving forward with your digital marketing strategy. Further, we have a dedicated team of content writers who create SEO-optimized and reader-friendly content.
Further, our marketing strategies are based on sound research and approved methods. Google will automatically kick out sites that solely focus on marketing keywords. That’s why we create pages that offer insight and improve your company’s ranking.
Most importantly, our services are affordable. At Actual SEO Media, we work with you to choose the right services for your budget.
The next time you’re searching for the best Sugar Land TX SEO specialists, we hope you’ll give Actual SEO Media Inc. a call.
Fun Facts about Sugar Land, Texas
- Portions of three movies have been filmed in Sugar Land: The Sugarland Express, Powder, and The Evening Star.
- The famous Sugar Land Imperial Refinery was open until 2002.
- Sean Flanery grew up in Sugar Land and graduated from Dulles High School.
For more fun facts, visit the Sugar Land website.