In this digital era, Rosenberg, TX online marketing is needed for your business to succeed. Actual SEO Media, Inc. has nearly a decade’s worth of experience in online marketing and SEO. With offices all over the Greater Houston Area, our agency is well-equipped to provide you and your company with a plethora of digital marketing solutions.
In this day and age, traditional forms of marketing are working less and less effectively. You might have noticed that tactics such as cold calling, brochures, and mailings aren’t bringing in as many people as they used to. This is because more and more consumers are turning to the internet to get their information on local businesses.
If a business doesn’t adapt online marketing strategies, it could spell the death of their company. Fortunately, agencies specializing in online marketing such as Actual SEO Media, Inc. can help you optimize your business for the internet.
What is SEO?
Data shows that as many as 85% of consumers use Google Maps to find local businesses. But have you ever wondered how Google finds businesses? How does Google decide which businesses’ websites are worth showing to a searcher, and how does it know which businesses are located in the searcher’s area?
Welcome to the world of SEO! SEO, or search engine optimization, is the process of improving a site’s ranking on Google and other search engines. Having a higher ranking means that your website shows up earlier on Google’s search results, leading more people to see it. Many people don’t ever look beyond the first page of their Google search results. Therefore, having a high ranking is important for page visibility.
Many SEO strategies exist. If you come to us for website SEO, then some techniques we might employ are:
- Keyword research. Our team will research what words people are searching to find your industry. For example, people looking for hair stylists might search “hair dye services”, “where to get hair cut” or “Rosenberg perms”.
- Content development. Once we understand what keywords are being used, our writing team uses those keywords to create high-quality content surrounding those keywords. This content, which includes articles, blogs, and other web content, engages your audience. We can create content for your site as regularly as you want and about whatever relevant topic you’d like.
- Website optimization. SEO isn’t just about what content appears on your website. Sometimes, it depends on the website design itself. Google tends to rank websites with shorter load times higher on its search results. Because of this, it is important to consider how loaded your website might be.
There are many different factors that contribute to Google’s ranking of a site. Our team of professionals at Actual SEO Media, Inc. can help you optimize your website in the ways that matter.
What is PPC?
PPC, or pay-per-click, is another method of search engine marketing. Unlike SEO, which boosts your website organically, PPC boosts your website through paid advertisement. When you see websites at the top of your Google search results marked with “Ad”, those are examples of PPC. Every time a consumer clicks on that promoted link, the company pays Google a small fee.
PPC tends to offer a quicker return than SEO strategies. It can take months for an SEO strategy to make returns, but the effects of PPC can be seen in just a few hours after implementation.
However, PPC ads are often much more expensive than SEO strategies. The advertiser needs pay for every click made. Depending on the industry and the search volume of the keyword used, this price of each click varies. For competitive industries like insurance and law, prices can reach as high as $40 per click!
There are pros and cons for both PPC and SEO. You might want to focus on one, or you might want to implement a mixture of both. Either way, Actual SEO Media, Inc. is happy to help you determine which solution is best for you.
The Rosenberg, TX Online Marketing For You
As you might have gathered, there are a lot of factors that go into a successful online marketing campaign in Rosenberg. It might be a lot to take in. Furthermore, even if you do manage to wrap your head around it, actually implementing an online marketing campaign is a whole different story.
As a business owner, we know your time is precious. An internet marketing campaign takes a lot of time and effort to put into effect; time that would take time away from running your business. But that’s why Actual SEO Media, Inc. is here to help you market yourself online for you!
What Makes Us Stand Out
There are many options you could choose when deciding on a SEO agency. Actual SEO Media, Inc. stands out from the rest of them in several ways. The most important distinction that sets us apart from our competitor is our dedication to locality.
Different circumstances call for different solutions. As a Houston-based agency, we are well-versed in how to appeal to Houstonians. We know how to optimize your web content to reach not only local audiences in Rosenberg, but also those in the Greater Houston Area including Cinco Ranch, Katy, Sugar Land, and Fulshear.
No matter how small your business is, we will ensure that your message is heard! We love to work with small businesses because we are a small business. We understand what it’s like to work with limited budgets and time. That’s why Actual SEO Media, Inc. offers flexible timelines and affordable prices that are a perfect match for you.
Actual SEO Media, Inc. offers free consultations. Fill out our online form or call the number (281) 962-7777 today to schedule an appointment with us and find out if our Rosenberg, TX online marketing agency is right for you!
Fun Facts About Rosenberg!
- Rosenberg’s dirt roads earned the city the name “Mudtown” in the 1800s.
- Rosenberg hosts an annual Chocolate Walk where stores give out free chocolate.
- Each household in Rosenberg is provided with two free mosquito dunks.
- Find more facts about Rosenberg on their website!