A Friendswood, TX digital marketing agency can help you promote your business across online channels. We at Actual SEO Media, Inc. keep track of the ever-changing trends and updates in the digital marketing space. With our help, your online presence will flourish!
Digital marketing is the promotion and marketing of products or services on the internet. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, online advertising, and pay-per-click advertising. In the Internet Era we live in today, it is more important than ever to have a comprehensive digital marketing strategy.
Whether you love it or hate it, users today rely on the internet to find new businesses and brands. Data has shown this to be true even when they are searching for local businesses. The vast majority of users look online to find a local business. Furthermore, they tend to disregard local businesses if they cannot find them online. Therefore, it is important for all businesses to have some sort of online presence.
Oftentimes, a social media account such as Twitter or Facebook is enough. However, if you want to truly take your business to the next level, you will need your own website. And, you will need to promote your website across the internet. It can be tricky knowing how to do this. Luckily, that is what digital marketing companies, like Actual SEO Media, Inc., are here for!
Call our main office or submit our contact form today for a free online marketing consultation. We are eager to meet with you and map out the best online marketing strategy to meet your business goals!
How a Friendswood, TX Digital Marketing Agency Can Boost Your Business!
Digital marketing has a leg up over traditional marketing because it allows businesses to reach a larger audience with less effort. There is no need to print anything or spend man-hours setting up signs. You just write your message down and hit publish. It’s that easy.
For the same reasons, digital marketing is also less expensive than traditional marketing methods. Plus, there are a lot of online tools that allow businesses to track results more effectively. You can revise and edit your digital marketing campaign very quickly this way.
These days, digital marketing is an essential part of any modern business strategy. It allows businesses, even smaller ones, to reach a wider audience with less effort and at a lower cost than traditional marketing methods. Internet marketing can be used to achieve a variety of marketing objectives, such as increasing brand awareness, generating leads, or selling products and services.
Digital marketing is constantly evolving, and it is important for businesses to keep up with the latest trends and technologies. However, it is also important to remember that not all digital marketing tactics are suitable for every business. A simple social media campaign might suffice for a restaurant, but it might not be enough to make a law office stand out from the pack. Therefore, it is vital to select the right digital marketing strategies based on your business goals and target audience.
What is SEO, and How Does It Work?
One of the most common digital marketing strategies is SEO. Search engine optimization is the process of improving your website for Google search. The goal of SEO is to earn higher traffic levels and improve the visibility of the site.
If that sounded confusing, then let’s try applying it to the real life. When you search up a phrase like “dentists in Friendswood, Texas”, Google will return to you a list of results that it thinks are most relevant to your query. But how does it determine which results are most relevant to your search? Typically, those top results have better SEO than the results below them, whether intentionally or unintentionally.
Those top pages are designed in a way that appeals to Google’s ranking algorithm. For this reason, they are prioritized over the others.
There are a number of SEO strategies that a Friendswood, TX digital marketing agency might use to boost SEO. In general, they are divided into two groups: off-page SEO and on-page SEO.
On-page SEO is concerned with content on your website. One of the most popular on-page SEO strategies is article writing. These articles target a specific keyword search on Google, such as “dentists in Friendswood, Texas”. If a user searches for that particular keyword, they will be able to find your website – and therefore business.
The Google crawling algorithms need to be able to find these articles, so it is important that their structure is optimized. This means ensuring that their title tags are relevant, their meta descriptions are helpful, and the text is formatted correctly. The URL should also be descriptive and not just a random assortment of letters and numbers. Image alt-text should also be used to boost accessibility.
Speaking of accessibility, it is important that your website design is accessible. This doesn’t just mean it is easy for visitors to navigate, although that is important, too. It means that visitors can actually access your website, no matter what browser or device they are on. People nowadays can browse the internet from anywhere, including their phones. So, it is important that your website is mobile-friendly. Otherwise, Google will dock points from it.
Off-page SEO refers to all the online marketing strategies you undertake on sites other than your website, such as social media campagins. When you publish a blog post on your site and then tweet out a link to it so your followers can be notified, that is off-page SEO.
Another part of off-page SEO is building backlinks. If a blogger posts a review of your product on their website and then links back to your website, that is a backlink.
When you are ready to kick off your digital marketing strategy, come to Actual SEO Media, Inc. Our company will be more than happy to sit down with you and figure out the best strategies for your business. So, contact our Houston main office today and set up a consultation with our Friendswood, TX digital marketing agency!
Friendswood, TX Fun Facts:
- The city began as a Quaker colony.
- It was called Friendswood as the Quaker denomination is formally known as the “Religious Society of Friends.”
- Friendswood is located to the southeast of Houston.