Getting started
How We Get Your Program Started
Getting started is simple on your end. Every engagement begins with a one-time setup of $199 — charged once per client, covering all the platforms in your plan (it is not per platform), plus $69 for each additional location. Setup covers securing account access, a brand-voice intake so our writers sound like you, content pillars, and your first month's calendar.
Larger programs also begin with a kickoff strategy session and 90-day roadmap — competitor analysis, audience research, a channel plan, a content calendar, and KPI targets you keep whether or not you continue with us. For multi-location businesses, we extend this into per-location content and separate reporting for each site and Google Business Profile.
How posts and AI videos work: a “post” is one unique content piece adapted for every platform in your plan — so 20 posts across 3 platforms is 60 native placements, not 20. Your included AI videos are produced for the video-friendly platforms in your mix (Instagram Reels, Facebook video, and TikTok); text-first platforms like Threads and X receive graphics and captions instead. TikTok, when selected, is video-only, so each TikTok post uses one AI video.