Backend articles are content pages that do not normally appear on your website when customers surf the main pages. There are two ways a normal user can access these pages. Either one of your main pages is linked to them, allowing them to naturally navigate their way to the article, or they found the article through a search engine like Google or Yahoo. As mentioned, a well-optimized page is linked with a specific keyword or phrase. When a user types in a keyword related to one of the backend articles, that article may naturally appear. These keywords can target niche topics of your business or attract a wide range of attention, becoming gateways to your main website. These pages are among the most effective ways to drive organic traffic to your website.