Getting eyeballs on your website and its page is more competitive than ever in this digital age. With billions of websites out there, it can be difficult for your business’s products and services, much less your website, to reach their ideal audiences. But with the magic of search engine optimization (SEO) – and Google AdWords in particular – your business can experience a growth in online traffic that will soon translate into profits.
SEO has a high return on investment (ROI) but due to its many complexities, it can be difficult for the layperson to master it. Moreover, many aspects of SEO are time-consuming, and if there is one thing businesses are in great need of, it’s time.
That’s why Actual SEO Media, Inc. is a great choice when it comes to an Internet marketing company. We are a dependable and experienced digital marketing company that helps businesses do well online. We offer not only Google AdWords and SEO services but also website design and online reputation management services, among other services.
We have a team of professionals with a lot of experience who study and analyze the constantly changing digital world and work hard to come up with new and effective solutions. With a deep knowledge of algorithms and data, they come up with strategies that can really help improve visibility and rankings.
Actual SEO Media, Inc. works with clients to make custom SEO plans right for their business, large, medium, or small. We use only result-oriented, research-backed techniques to improve your SEO. Our Google AdWords services are meant to increase the number of leads, traffic to the website, and brand awareness. Actual SEO Media, Inc. is a great choice for any business that wants to use the power of digital marketing. Learn more about Google AdWords and other services by calling our established company team!
Why Digital Marketing?
In past years, businesses used to dedicate a considerable chunk of their budget to marketing. Through mass emailing, brochures, cold calling, and other methods, businesses could reach audiences and spread the word of their products and services that way. These old-fashioned techniques still have their place, but their disadvantages are glaringly evident. Most are intrusive and can reach only a limited number of people.
With digital marketing services, not only can your business be exposed to the greater Internet, but you can target your desired audience with laser-sharp precision, especially if you are a small business keen on attracting local customers through local SEO. SEO and other services are comparably cheap compared to other marketing methods, and they can expose your website and business to billions online. In fact, a whopping 93% of shoppers look online before making a purchase – that is over 3 billion users! It certainly does pay to have an established online presence.
With easier access, however, comes greater competition. Most searchers on Google don’t go past the first five search results, and up to 73% don’t go past the first page. Improving your Google rank can be done, but it takes time and work you may not be able to afford.
Hiring an experienced and professional SEO company, thus, is your best bet. Actual SEO Media, Inc. specializes in a whole host of services, including Google AdWords services. Moreover, we are transparent in our practices, informing you on how exactly we can improve your website’s functionality, design, and SEO. We also send you timely reports on your progress and diligently work to boost your online traffic and improve your Google ranking.
No matter the size of your business or its type, almost any business can benefit from SEO. SEO can work with just about any search engine, including Bing and Yahoo, but as Google is massively influential, we make sure to follow their SEO guidelines faithfully and note any changes made to their algorithm. With our professional work and our sterling services, you can be sure you’ll be climbing to the top of Google’s search engine results (SERPs) in no time!
How SEO Works
Before we can get into Google AdWords, it’s best to talk about how SEO works, as they are intimately related and work in tandem. SEO works chiefly through keywords, which are the words or phrases people type into the search bar of a search engine site (Google, Bing, Yahoo, etc.). When they do, the search engine results pages load with websites or ads most relevant to that particular keyword.
To optimize your site for SEO, the content of your site will need to be geared toward your relevant keywords. These can be words and phrases most relevant to the type of business you have, its products, and services. So, for instance, if your business lies in renovating pools, one relevant keyword is “pool renovation near me.” Thus, whenever someone types in that particular phrase, Google will load up the relevant SERPs with your website included.
The more functional and better designed your website is, the higher Google will rank you in the SERPs. Ideally, you’ll want to be at the top of the SERPs, on the first page, for maximum exposure.
Improving Aspects of SEO
Google has tons of SEO guidelines (over 200 ranking factors, in fact) it uses to access a website. Most of these factors, however, deal with three aspects of SEO: On-page, off-page, and technical SEO.
On-page SEO deals with the content on your website’s pages. High-quality, well-written content on the page can give users good information on your business’s mission, products, and services. Moreover, your content should be geared to your most relevant keywords, which will help its Google ranking. Our content writers write plenty of blogs, articles, and web copy geared to your relevant keywords, making sure they adhere to Google’s SEO guidelines.
Off-page SEO, by contrast, involves improving your site’s inbound links or backlinks. Backlinks are links from other places in the web that got your website. Google tends to rank websites with high-authority backlinks higher than those without.
And finally, technical SEO involves improving your website’s backend and code. Google ranks slow, clunky, and outdated websites lower on its SERPs than fast-loading websites with clean HTML and good security.
By making your website the best it can be, you can ensure that users will be able to access your website easily through Google and hopefully become future customers of your fine establishment. And, of course, there is one direct way you can guarantee that people will find your website: Through Google AdWords.
Google AdWords and How They Work
Google AdWords are the ads in the sponsored section of Google’s SERPs before the organic results, usually, the first results that show up when someone types in a word or phrase on the search engine search bar. How it works is that you pay a small fee to have your website show up first on the SERPs.
How much you pay for each click on your ad is called the cost-per-click (CPC). Most businesses set their CPC at the maximum price they are willing to pay for each click. A higher CPC leads to better ad placement, of course. However, what you actually pay is based on a complex formula that takes into account your competitor’s ad rank and the quality and value of your ad. These include the relevance of your keywords, the quality of your website and landing page, and your SEO score in general.
The first step in doing your CPC is to create an ad campaign. Each ad within your group will target one of your relevant keywords. The text of your ad should match your relevant keyword for a higher value score.
Does all of this seem confusing? No worries. Actual SEO Media, Inc. can take care of all the digital grease work for you. What we do is research relevant keywords for your business and create a custom Google AdWords campaign for those keywords. We work with you every step of the way to make sure you are completely satisfied with your Google AdWords.
And, of course, we can send you detailed reports and analyses on the progress of your Google AdWords through our Google AdWords management services. If you already have a Google AdWords management campaign going on, we can enhance it through conversion trackers, Google Analytics, comprehensive scheduling, and company performance.
Landing Page Optimization
Say you have gotten plenty of people to click on your Google AdWords…only for them to click the back button and not stay on your site. This is a good indicator that your landing page could use some sprucing up.
Your landing page should convert your new visitor into a lead or new customer. Your landing page should have a clean format and layout, a strong headline, an easy-to-use and responsive form, and content specifically targeting your relevant keywords. In improving your landing page, you can increase the number of leads and conversions.
Other Tips & Tricks
As we have mentioned before, Google AdWords allows you to customize, control, and tweak your ad performance easily. One of these ways is adjusting bids. If you find that your ad campaigns are not working as well in one platform as in another, you can do a negative bid adjustment and bid lower on the poor-performing ads. If you find your ads perform best at a certain time of day, you can schedule your ads easily on specific days and times so your target audience can be easily reached.
Monitoring your keywords and enabling conversion tracking is also highly recommended. You can see how well your keywords are doing and focus on the ones that are doing best. You can also see how well your landing page is doing with its conversions.
Reap the Benefits of Google AdWords
Google AdWords are a neat, direct way of advertising to customers directly. Although the small fee can pile up to great costs, the benefits make it all worth the trouble.
For one thing, with Google AdWords, you have complete control over how much you spend. Moreover, you can test your campaigns and easily tweak them to your liking so that they can perform better. Remember that you only pay when someone clicks on your website or landing page link, so you will never have to pay and hope for a return on investment that may never come.
And, of course, with Google AdWords, you get all the benefits of working with SEO in general. You can cast a wide net and catch the attention of people who have never even heard of your business and thus spread the word much quicker. Unlike with social media, you won’t have to be limited by just a slice of your customer base interested in your products or services.
Most significantly, Google AdWords can deliver fast results. SEO is highly effective but works slowly over months and years to get to a very high ranking on the first page of SERPs. SEO algorithms are in constant flux as well, so throughout all that time, you’d have to make sure your site is SEO-friendly as well. If you’re a startup or a small business, this may be time you cannot afford to have.
Google AdWords, however, are not affected by these algorithms or Google ranking factors; within hours, your ad can show up on the top of the SERPs. In the end, Google AdWords is a fast way to get people to visit your website and bring attention to your business. By using Google AdWords, you can reach the right customers with the right message in the most cost-effective and impactful way.
Don’t Neglect Your Website Design
Your Quality Score goes beyond just your landing page and involves your website design in general. That’s why your website design can affect the performance of your Google AdWords, as Google accesses the quality of your website design as a whole.
Website design is part of technical SEO, and it involves factors far beyond mere cosmetic or aesthetic features. Your website should be easy to navigate, load and respond to quickly, and have good security for maximum user navigability and engagement. Having clean HTML, a simple URL structure, and HTTS (Hypertext Transfer Protocol Secure) can secure your website and improve its functionality.
Moreover, Google takes mobile optimization into consideration. More people now than ever before browse the Internet and shop on their mobile phones. Sure enough, most businesses’ online market derives from searches made from mobile devices. Thus, it behooves you to ensure your website is fully accessible and compatible across a variety of devices, including tablets.
The same rationale goes for browser compatibility as well. Many users access the Internet on a variety of browsers, so it’s necessary that your website be fully compatible with as many browsers as possible. The top ones, of course, are Google Chrome, Firefox, Safari, and Microsoft Edge.
Backlinks & Link Building
You can also improve your Quality Score if your website has gotten some attention from other high-authority ones. A huge component of off-page SEO – and the ways Google determines if your website is a high authority one – involves backlinks. Backlinks are one of the most important things that search engines use to decide where your site will rank.
Backlinks are links from other websites that lead back to your website. They show search engines that the information on your website is good and relevant. When it comes to pure search engine results, the more backlinks you have, the better your chances of getting a higher rank.
A good backlink profile can help bring more people to your website and improve your SEO efforts as a whole. Also, making content for other sites can make it more likely that those sites will link back to yours. Backlinks are a great way to improve your website’s organic search engine results, get more people to visit your site, and reach your SEO goals.
We Offer Some Social Media Services
As social media is one of the most influential parts of the Internet, having a good social media presence can work wonders for your SEO. Social media marketing is a good way to connect with present customers and people who might become customers in the future. It can help you build a strong online presence, raise brand recognition, make connections, and get more people to visit your website.
Social media can also be a great way to provide customer service and have important conversations with customers. Social media also lets you show ads to specific customers and build custom groups that are more likely to buy. Also, it can help improve a website’s ranking in search engine results since search engines now look at social cues when figuring out where a website should be placed.
Actual SEO Media, Inc. offers some social media services. We can cross-post at your Facebook, Twitter, and LinkedIn accounts, generating more leads to your website, as well as future conversions. Embrace the power of social media with our stunning service!
Online Reputation Management Service
If your business has had issues with PR in the past, that may affect your SEO results and the performance of your Google AdWords. To ensure your Internet history is as clean as possible, we offer online reputation management services.
Online reputation management (ORM) services are important for any business with an Internet presence. They can help protect the name of your business and make it more visible on the web. ORM services can help you respond quickly and effectively to any negative reviews or comments by watching search engine results, social media platforms, and other websites for anything that could be hurting your brand’s image.
ORM services can also help you keep track of good reviews and comments, which you can then use to make interesting content for your website and social media. ORM services can also tell you what customers are saying about your business, which can help you make changes and adjust your strategy. ORM services can be a great way to improve your SEO and make sure that your brand is shown in the best light possible.
With ORM services, you can ensure that your customers are discovering the best and most relevant part of your business. Moreover, you will be able to respond to customer reviews and problems much more easily with our services.
We Are Here to Help You Get the Most Out of Your Google AdWords
At Actual SEO Media, Inc., we believe that every business can be successful online. With our Google AdWords services and management, your website will see a massive improvement in terms of web traffic and conversions.
As Google AdWords works best in tandem with SEO, we work hard to improve your site’s SEO on all levels. We have an in-house team of writers who can write articles, blogs, and web copy for your site, all geared to your relevant keywords. We can even create your own site for you from scratch, making sure it is easy to navigate, secure, and compatible across a range of devices.
There are many SEO companies out there, but none can give you a better bang for your buck than Actual SEO Media, Inc. Unlike some of the seedier agencies, we never take shortcuts or try to game Google’s algorithms. We use only organic, research-backed, and results-oriented techniques to improve your SEO. We are transparent in our methods and practices, and of course, you will always have access to your accounts.
Google AdWords is a cost-effective way to ensure users are discovering your website as they should. With Google AdWords’ easy monitoring and customization, you can ensure you are getting exactly the results you are looking for. You can bypass cold audiences and reach warm ones receptive to your product, services, or message.
We have many locations in the Greater Houston area, including at our main office, so be sure to call us today to schedule a free online marketing consultation. We also offer free keyword research and website assessment. Get started with the best SEO company in town!