Houston Seo Companies

Houston Seo Companies

Houston Seo companies keep up with changing algorithms. The goal is to improve web pages and ensure they land in the higher rankings of search engine results pages (SERPs). This requires knowledge and skills. Alertness to changes in algorithms is also key. When the rules of web page ranking change, local firms make the needed adjustments.

How Algorithms Affect Search Engine Optimization

Houston Seo companies adjust their approach to current algorithms. These are the rules that determine page rank. As search engines have continued to make changes, it has been with the goal of improving results. Yahoo!, Bing, Google, YouTube, and other search engines do not cater to the competitors vying for top spots. Instead, their aim is to provide quality results. Google is the most popular search engine, and that is a spot they all want. Experts agree it is essential to keep pace with the numerous changes that continue to occur.

Humble Beginnings

The keyword has been a basic element that links a web page with search results ever since the early days of search engines. This straightforward approach later met with fierce competition from the increase in internet marketing opportunities. Many companies used keywords in ways other than intended in order to boost page rankings. Keyword stuffing is a very common form of trickery. Web pages are overloaded with a particular set of keywords in order to trick search engines into giving them top positions. The problem is that keyword-stuffed pages have no value to the person making the search. Google and all other search engines continuously strive to make changes so that deceptive practices fail and great results rise to the top of search results.

Other SEO formulas Panda, Penguin, and Pigeon

It is vital to stay very familiar with Google’s major algorithmic changes. Google Panda, Penguin, and Pigeon have been significant programs that changed online results. In 2011, Google Panda changed algorithms in a way that helped boost quality websites to the top. Other websites that may have been strong on keywords but weak on user experience suffer from a decrease in the rankings.

Any Houston Seo companies that may have engaged in black-hat methods such as keyword stuffing well remember Google Penguin. Launched in 2012, this algorithm changed the dynamics surrounding the use of keywords for a web page to rank in search results. Devastating setbacks are the repercussions when websites practice keyword stuffing along with other deceptive practices.  Removal from search results for a period of time may be experienced by businesses.  This can cause devastating setbacks.  Some websites have been banned altogether from search results, due to using ill-advised online marketing strategies.

Google Pigeon, a 2014 release, introduced an entirely new set of algorithms involving local listings. Now, local listings are being penalized in local search results.  This is a great example of a common sense modification.


In 2013, the Google Hummingbird algorithms were released. All savvy Houston Seo companies have taken note of the opportunities that come along with this change. What Hummingbird has done is actually quite complex and multifaceted. Periodic scans now consider context rather than strict keyword matches, and long-tail keywords have more significance now. For Houston Seo companies, this means changing the format of many articles, web pages, and blog posts to answer direct search questions.

Correct SEO Strategies

The popular search engines of today employ various formulas that promote the “white hat” approach to search engine optimization. Here are several brief descriptions of techniques that abide by Google’s Webmaster Guidelines:

  • Maintain fresh content that targest readers rather than search engines.
  • Avoid computer prompted text that may result in a confusing article.
  • Proper link building tactics that are not bought, sold, or shared excessively
  • Direct the user to their intended webpage instead of deceptively to another
  • All text and links should be visible to the reader where possible
  • Use keywords naturally and do not overload the webpages to gain higher rankings
5 characteristics of an effective firm

#1: An available list of satisfied client references with contact information will boost your confidence in selecting a particular consultant. Inquire these clients regarding their deciding factors for moving in that direction.

#2: A free consultation that provides worthwhile information including a report of your online status. A comparison to your competition is also beneficial.

#3: Dedicated services to your organization within your area of operation resulting in no conflict of interest with other companies. Popular search engines that offer similar services will prioritize according to the highest bidder.

#4: Website analysis and preparation to allow a smooth execution.

#5: Reasonable rates rather than charging for adjustments that reap very low benefits for your organization.

Save time and money

It is possible to apply simple tools and techniques to enhance your online presence in-house. However, are you sure it will be a proper execution? Unethical (black hat) techniques may result in bad results from the search engine rules. “Fly-by-night” organizations have no problem with this risk, but maintaining a strong online position demands constant effort. Search engines always update their formulas to ensure users have the best online experience with beneficial information to select. All professional firms must keep pace with these changes by relentlessly researching and developing their strategies. This keeps their clients and themselves ahead of all competition. Entrust a proven company to handle your tailor-made campaign. The resources you would spend attempting to do it yourself will be better suited to enriching the website’s information for user benefit.

For expert online marketing, contact the best of Houston Seo companies, Actual SEO Media at (713) 737 – 5529.

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