Houston SEO Companies

Houston Seo Companies

Houston Seo companies keep up with changing algorithms. The goal is to improve web pages and ensure they land in the higher rankings of search engine results pages (SERPs). This requires knowledge and skills. Alertness to changes in algorithms is also key. When the rules of web page ranking change, local firms make the needed adjustments.

How Algorithms Affect Search Engine Optimization

Houston Seo companies adjust their approach to current algorithms. These are the rules that determine page rank. As search engines have continued to make changes, it has been with the goal of improving results. Yahoo!, Bing, Google, YouTube, and other search engines do not cater to the competitors vying for top spots. Instead, their aim is to provide quality results. Google is the most popular search engine, and that is a spot they all want. Experts agree it is essential to keep pace with the numerous changes that continue to occur.

Humble Beginnings

The keyword has been a basic element that links a web page with search results ever since the early days of search engines. This straightforward approach later met with fierce competition from the increase in internet marketing opportunities. Many companies used keywords in ways other than intended in order to boost page rankings. Keyword stuffing is a very common form of trickery. Web pages are overloaded with a particular set of keywords in order to trick search engines into giving them top positions. The problem is that keyword-stuffed pages have no value to the person making the search. Google and all other search engines continuously strive to make changes so that deceptive practices fail and great results rise to the top of search results.

Other SEO formulas Panda, Penguin, and Pigeon

It is vital to stay very familiar with Google’s major algorithmic changes. Google Panda, Penguin, and Pigeon have been significant programs that changed online results. In 2011, Google Panda changed algorithms in a way that helped boost quality websites to the top. Other websites that may have been strong on keywords but weak on user experience suffer from a decrease in the rankings.

Any Houston Seo companies that may have engaged in black-hat methods such as keyword stuffing well remember Google Penguin. Launched in 2012, this algorithm changed the dynamics surrounding the use of keywords for a web page to rank in search results. Devastating setbacks are the repercussions when websites practice keyword stuffing along with other deceptive practices.  Removal from search results for a period of time may be experienced by businesses.  This can cause devastating setbacks.  Some websites have been banned altogether from search results, due to using ill-advised online marketing strategies.

Google Pigeon, a 2014 release, introduced an entirely new set of algorithms involving local listings. Now, local listings are being penalized in local search results.  This is a great example of a common sense modification.


In 2013, the Google Hummingbird algorithms were released. All savvy Houston Seo companies have taken note of the opportunities that come along with this change. What Hummingbird has done is actually quite complex and multifaceted. Periodic scans now consider context rather than strict keyword matches, and long-tail keywords have more significance now. For Houston Seo companies, this means changing the format of many articles, web pages, and blog posts to answer direct search questions.

Rank your website on Top search engines

tips to get your website to the top of Google search.

Correct SEO Strategies

The popular search engines of today employ various formulas that promote the “white hat” approach to search engine optimization. Here are several brief descriptions of techniques that abide by Google’s Webmaster Guidelines:

  • Maintain fresh content that targets readers rather than search engines.
  • Avoid computer prompted text that may result in a confusing article.
  • Proper link building tactics that are not bought, sold or shared excessively
  • Direct the user to their intended webpage instead of deceptively to another
  • All text and links should be visible to the reader where possible
  • Use keywords naturally and do not overload the web pages to gain higher rankings

5 characteristics of an effective firm

#1: An available list of satisfied client references with contact information will boost your confidence in selecting a particular consultant. Inquire these clients regarding their deciding factors for moving in that direction.

#2: A free consultation that provides worthwhile information including a report of your online status. A comparison to your competition is also beneficial.

#3: Dedicated services to your organization within your area of operation resulting in no conflict of interest with other companies. Popular search engines that offer similar services will prioritize according to the highest bidder.

#4: Website analysis and preparation to allow a smooth execution.

#5: Reasonable rates rather than charging for adjustments that reap very low benefits for your organization.

Wanting to contact a Expert SEO Agency

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Save time and money

It is possible to apply simple tools and techniques to enhance your online presence in-house. However, are you sure it will be a proper execution? Unethical (black hat) techniques may result in bad results from the search engine rules. “Fly-by-night” organizations have no problem with this risk, but maintaining a strong online position demands constant effort. Search engines always update their formulas to ensure users have the best online experience with beneficial information to select. All professional firms must keep pace with these changes by relentlessly researching and developing their strategies. This keeps their clients and themselves ahead of all competition. Entrust a proven company to handle your tailor-made campaign. The resources you would spend attempting to do it yourself will be better suited to enriching the website’s information for user benefit.

The SEO Investment

Do you want to see your business soar above the competition? Did you know that Actual SEO Media can help you achieve that goal? Optimization is not just a one-time investment. Changes happen daily that can impact your website’s visibility. It is vital to follow the recommendations of your search engine optimization professional. Actual SEO Media is the best Houston SEO Companies that deliver unbeatable results.

The Actual SEO Media Commitment

Is your goal to expand your audience and reach out to as many consumers as possible? That is the goal of Actual SEO Media when it comes to search engine optimization. Let our team of experts get your website on the first page of search engine results. The creative writing team at this Houston SEO Companies can produce engaging material. Your company will reach more consumers if the content on your website speaks to potential customers.

Ways to Hire a Marketing Consultant

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An SEO Walk Through

Do you want to take a deeper look into the SEO process? Imagine someone sitting behind a computer and they want to search for something specific. They will usually ask a question or type in a small hint of what they are trying to find out. What Actual SEO Media does is create a list of keywords that consumers will potentially search for and your company will come up. The professionals at Actual SEO Media, a Houston SEO Companies will track how many times that specific keyword was put in the search engine.

Tracking the number of people that are searching for the services that you can provide is vital towards the growth of your business. This is not a job that should be done halfway. To secure success with online marketing, you need to invest in Actual SEO Media for these specific types of services. Technology allows us to track not only the number of potential customers that search for your services but data such as whether the client is using a mobile phone or a desktop.

How to Save Money & Time

The biggest mistake that company owners will make is trying to handle the optimization on their own. This job is too big for anyone on the inside of your company to handle. Everyone inside your company has a job description that is already overwhelming. SEO duties is a full-time job. Because of this, it is vital that you make the smart choice of hiring Actual SEO Media. This Houston SEO Companies will handle all things online marketing for you which result in peace of mind for you and your employees.

Managing Your Online Reputation

Do you feel like you need someone to handle damage control because of the mistakes you made when you first went into business? Actual SEO Media, the best Houston SEO Companies is here to assist you with your online reputation. Back in the day, all you had was word of mouth from references that you could control. That is no longer the case because technology runs the world today. Online reputation management should be very important to you as a business owner.

What should an SEO expert know

Here are the top qualities to look for in an SEO expert.

What is online reputation management?

The official definition of online reputation management is the operation to control and manage the information that appears as a result of a search on the web. Actual SEO Media can promote positive content to the top of the search results page. As a result, the negative content will be buried behind pages of glowing reviews. The downside to all of this technology is the fact that haters are able to manipulate reviews whether what they say is true or not.

The Online Management Process

A Houston SEO Companies like Actual SEO Media is proficient in reconstructing your company’s online presence. Negative reviews are collected and placed behind the positive reviews.  Not having an online reputation is equally as bad as having a bad reputation. Consumers want to be able to do their homework on any company they scout. Information about your company should be flexible and be subject to change in order to stay parallel with what is going on in the world today.

A business owner cannot dedicate the kind of time that online marketing and SEO takes. As a result, Actual SEO Media, the best Houston SEO Companies will delegate a team to personally monitor and handle your online management. The first thing a potential client will do after seeing your company brochure or reading a mass email is searched your company online for more information.

The Pros & Cons of Cyberspace

Most people know that positive feedback can boost your company. On the flip side of this, there are haters and their negative feedback can hurt your business. Actual SEO Media are the experts in the online management of your reputation. Have you ever googled yourself or your company? Is there anything that you wish would disappear? That is where Actual SEO Media can come in and make a huge difference.

We live in a world where the internet is going to give us a glowing review or a very dark one. It is critical that your online presence is accurate and speaks well of you. You want a company that can conceal the negative feedback from individuals that you might have had a falling out with. You need the positive feedback to be front and center so when clients search you or your company name, you are proud of what they will find.

What Does An SEO Company Do

Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines.

The Design Team of Actual SEO Media

Ideas that are put into digital context is the definition of graphic design. In order to create a logo or brochure, graphic design will utilize skills to transform concepts into graphical context. The Houston SEO Companies known as Actual SEO Media has a web design team that offer graphic design services. This team skills that are above and beyond the industry standard.

Images will enhance the mood of an advertisement and assist in the comprehension of concepts. Consumers are visual buyers and they respond to advertisements if the content rides on sharp images. The experts at Actual SEO Media can create an eye-striking design for your message. Our graphic designers take the time to study what your business is all about before beginning a project. There are notable principles that designers must follow when creating new graphic designs.

The SEO Investment

Do you want to see your business soar above the competition? Did you know that Actual SEO Media can help you achieve that goal? Optimization is not just a one-time investment. Changes happen daily that can impact your website’s visibility. It is vital to follow the recommendations of your search engine optimization professional. Actual SEO Media is the best Houston SEO Companies that deliver unbeatable results.

“You often get what you pay for.” Have you heard that expression? That is the case when it comes to marketing.  If you keep your online marketing and search engine optimization in-house, the result will reflect that decision. Any Houston SEO Companies will tell you that this is not a job for someone that lacks training in this field. You do not want to pile the SEO duties on anyone that lacks training in the SEO field.

Blogging Services

Actual SEO Media, the best Houston SEO Companies include blogging as a strategy for online marketing. The ever-changing algorithms of search engines keep webmasters on their toes. While this industry is full of changes that an SEO team must keep up with, there are some aspects of SEO that stay consistent. Blogging remains constant and our team of professionals can control a blogging campaign for your company. If you want a boost in search engine rankings, blogging is the way to go.

Contact Us!

Call Actual SEO Media today for a free consultation. 713-737-5529. One of the two owners will meet with you. This is your time to shine out on the web. Check out our website by clicking here. We can’t wait to meet you! Make sure to visit our Houston Main Location and Williams Tower Location sites to learn more about our top-rated services.

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