Digital marketing is today’s best way to market. After all, millions upon millions of people search for the services and products they need through the use of search engines like Google. With so many businesses to compete with, marketing is not only a very wise investment, but it’s also a long-term one. If you’re not reaching your potential clients, you can be sure that some other company is.
You can bet your money that other businesses in your industry are investing in their marketing. It’s not just about increasing exposure to your company’s website, targeting the right audience is just as important.
All in all, building and establishing a good online brand does take some time, but it can be done. If interested in how you can start the process, set up a face-to-face with industry experts by calling Actual SEO Media at (832) 834-0661.
Digital Marketing Overview
Regardless of the industry, every company has to make efforts to reach the right audience. This is the only way people will become aware of your products and services. To best optimize your marketing, you must make the most out of every tool available in today’s digital marketplace.
Two very important tools are PPC and SEO, which are widely regarded as two of the most effective ways to market online. SEO is what gives your company’s website domain authority, helps it gains organic brand affinity, in addition to enhancing its overall online presence. PPC is the aspect of marketing that targets audiences base on demographics, behaviors, and keywords. The two aspects of digital marketing work together to achieve a greater impact.
If a company sells camera bags and wants to increase their sales, they can do so by using SEO to enhance pages that mention the camera bags. These pages can be product descriptions or pages that explain the product is beneficial to the consumer. By targeting the phrase when creating content along with other SEO tactics, you can improve the ranks of these pages, helping you attract interested consumers. This is one aspect of SEO, with many more left to cover.
PPC, or pay-per-click advertising, refers to the ads that search engine users see when on search engine result pages. The reason they are called “pay-per-click” is that companies behind those ads only pay when someone clicks on the ad. This type of advertising is very affordable and can help get new customers quickly. The costs to bid on different words and phrases will vary. For the most part, the price will depend on the competition for a particular word or phrase.
Now that you know a little bit about how SEO and PPC work, let’s get into how these two aspects of marketing work together to improve your website, increase your leads, and the important thing, boost your revenue.
To put it simply, optimizing your website, in addition to purchasing ads, will lead to you dominating your targeted search results. To begin, improving your website will give you better chances at ranking on the first page, and possibly the number one position. Purchasing PPC ads for the same keywords and phrases with high enough bids will place the ad near the top of the page.
Now investing in both of these types of online advertising will only further push your brand into dominating the search results. So optimizing your company’s website in addition to purchasing PPC ads will only increase the chances of you capturing the most valuable clicks. To learn more about how you can increase valuable clicks, get in touch with digital marketing experts here at Actual SEO Media.
Revamping Current Campaigns
Say, for example, that you have fairly good ranking thanks to your SEO efforts and your drawing in a fair amount of visitors. Furthermore, these visitors are shoppers and potential leads that are still a bit indecisive. If you want to increase the effectiveness of these rankings, you can remarket your current campaigns to help them increase the rate of conversion. Doing so can bring visitors back to your website and increase the chances of them actually converting.
An example of how you make use of campaign revamping is by purchasing ad space that’ll show them the same office supplies at a later time. This can act as a reminder for them to come back to the site and complete the purchase. Essentially, combining SEO and PPC in this way can help you reach visitors multiple times, further encouraging them to come back to complete their purchases. Choosing to remarket can really help increase leads.
Comparing and Analyzing Campaigns
As a business owner, it’s important to compare how different methods and strategies work. The same goes for marketing campaigns. You should definitely compare and contrast your different marketing campaigns and analyze them to see what’s working and what’s not. You should also make sure you compare the performance of your campaigns with your competitors.
Strengths, Weaknesses, and Trends
When comparing different marketing campaigns, look for strengths, weaknesses, and trends. Finding trends in the market can help you catch on just in time. The team here at Actual SEO Media can help you find these things and analyze what opportunities or threats these trends will present to you.
Analyzing the pros and cons of your current tactics goes a long way in helping you stay ahead of the game. Even the slightest advantage can go a long way in terms of how you perform in comparison to your competitors. All in all, looking for ways to improve usually leads to improvements in some aspects. Contact our team today by calling (832) 834-0661.
Our team of digital marketing specialists is always looking for ways to improve campaigns and keep our clients in great positions to succeed. With data-driven strategies focused on results, we are able to manage and enhance small to large-scale websites. While the methods we use may be a bit complex, the end goal is pretty simple. We work so our clients increase qualified conversions.
Furthermore, our team develops roadmaps for every client to help clean up technical obstacles. These technical problems have to be taken care of because they keep pages from ranking well.
When you choose us as your digital marketing agency, you’re choosing a business partner that you can trust. With a team of seasoned industry experts on your side, you can rest easy knowing that your Ad campaigns will be expertly managed. You can even find some of our talented team members speaking at conferences covering the latest trends and technologies.
Simply put, your company will greatly benefit from a team of dedicated specialists and account leaders focused on your short and long-term growth. You can count on our team for more than just results. We’re here to set goals, create gameplans, and overall account management. With our years of experience and commitment to excellence, you rest assured that we’ll get you the best results possible.
New Ways to Market
Overall, digital marketing for businesses refers to the use of numerous digital tactics and channels to connect with customers that spend a significant amount of time online. With the introduction of the internet and the number of people using it, the ways businesses market themselves has evolved into a plethora of avenues and platforms. From the company website to methods such as email marketing, online brochures, and more, there’s a whole spectrum of tactics that technically fall under the term “digital marketing.”
The best marketers around have a clear picture of how each campaign is helping them reach their company goals. A content marketer, for example, will usually create a series of blog posts to help generate leads from a new ebook that the company has created. Following this step, the social media marketer may help promote the blogs through organic and paid posts on the company’s social media accounts. Furthermore, an email marketer will start a campaign focused on sending the people who download the ebook with more information on the company.
(More About) Search Engine Optimization
The process of improving a website’s rank in search engines is called Search Engine Optimization or SEO. Investing in effective SEO campaigns leads to more organic traffic to your website. SEO is implemented on different channels, such as websites, blogs, and infographics. There are various aspects when in SEO. These aspects include:
- On-page SEO
- Off-page SEO
- Technical SEO
These three areas in SEO have important roles in helping your website rank higher and attract more organic traffic. On-page SEO is more about the content that you see on the page when browsing the website. The important part of this aspect is researching the appropriate keywords and focusing your content accordingly.
Off-page SEO is more about the activity that helps optimize the website. Some aspects related to off-page SEO include inbound links, also known as backlinks. A good way to improve off-page SEO is by networking with high authority publishers. You can do so by writing guest posts on these websites and creat attention to your website. Doing so will earn you backlinks that’ll help your website move up on all the right SERPs.
If you’re working on your website’s backend, you’re working on the site’s technical SEO. This has a lot to do with how your pages are coded and includes image compression, structured data, and CSS file optimization. Paying close attention to these aspects important in helping improve a website’s loading speed. This is important because loading speeds are an important ranking factor for search engines like Google.
Content specialists are responsible for the important tasks of content creation and promotion. The purpose of content marketing is increasing brand awareness, traffic growth, lead generation, and attracting the attention of customers. Examples of work done by content marketers include:
- Blog posts
- Ebooks and whitepapers
Writing and publishing articles on the company’s blog posts helps readers who are trying to learn more about the service or product. It also helps the company seem more like industry experts, generating more organic traffic for the website. Overall, blog posts are very helpful in terms of higher conversion rates for your sales team.
In short, Ebooks and whitepapers are another way of education website visitors. Additionally, these forms of content give you the ability to acquire the reader’s contact information. These forms of content are incredibly helpful in generating you leads as people move through the buyer’s journey.
Some readers like seeing visuals when they read. When this is the case, you can turn to infographics. In general, infographics visual forms of content that help website browsers visualize a concept that they are reading about.
Social Media Marketing
If you want to establish your brand online and greatly enhance brand awareness, you’ll have to get into the field that is social media marketing. Practicing effective methods of social media marketing can definitely help in your efforts to drive traffic, generate leads, and establish a trustworthy online presence. Some channels for social media marketing include:
(More About) Pay Per Click
Just like we mentioned earlier, PPC is a method of digital marketing that drives traffic to your website by paying publisher when an online browser clicks on your ad. Of the most, if not the most used types of PPC is Google Ads. This form of PPC allows you to place your advertisements on top slots in search engine results pages. Other platforms that use Pay Per Click campaigns include:
- Paid ads on Facebook
- Twitter Ads on campaigns
- Sponsored Messages on LinkedIn
On Facebook, you can pay to customize an image post, a video, or slideshow. Facebook publishes these forms of advertisement on newsfeeds that match your company’s audience.
Twitter allows users to place a series of posts or profile badges towards specific audiences. Using Twitter can help with website traffic, gaining more followers, tweet engagement, or even app downloads.
Users of LinkedIn can pay to send messages directly to LinkedIn users based on the industry and their background.
Speak With Industry Experts
Interested in effective digital marketing campaigns? If so, get in touch with the team of experts here at Actual SEO Media. You can get in touch by calling (832) 834-0661. For more information on our team and our SEO services, visit our website.