You don’t just need Houston SEO. You Need Actual SEO Media.
Today’s marketing strategies are far more complicated than the ones of yesteryear. Things are totally different than even a generation ago. Before the emergence of the Internet and the concept of a “search engine,” the process for acquiring new business leads required an entirely different approach. That’s not to say that the competition is any more or less steep than it was back then.
However, the methods have changed. Anyone can start a business with a few clicks, and companies who don’t capitalize on the popularity of online tools tend to fall by the wayside. At Actual SEO Media, we’ve made it our job to study how the internet affects marketing. Even more, we make it our mission to develop the best strategies for Houston SEO to take advantage of the customers’ reliance on search engines and social media. Then, we put those strategies to the test for our own marketing.
The fact that you found this page means that we’re doing something right. And the fact that we’ve successfully helped a large and ever-growing number of local business owners expand their business through the use of our search engine optimization services means that we can produce the same results for your business. But before we get started, we think that it’s important for you to know just what search engine optimization can do for your business.
A New Way To Market Your Business With Houston SEO
Now is a good time to forget everything you learned back in college about the marketing and promotion of your business. Unless you got your marketing degree since the turn of the millennium, your information is probably out of date. In fact, even that information could be considered outdated. Today, people shop, plan, and work differently than they ever did before. Now, thanks to the World Wide Web, people can shop just as easily in the boutique shops of Berlin, Germany, as they can in your Texas hometown.
In order to make customers notice you and your product in the global marketplace, you must use all of the powerful tools available to you in today’s internet age.
Marketing hasn’t changed much, but it’s moved to a new platform. This brings both new challenges and new opportunities. For example:
- You now have the opportunity to effortlessly market your products and services to customers across the globe; however, so does everyone else.
- Your potential customers’ attention spans are shorter than ever, but with online marketing, your future leads are actively searching for your services.
- Anyone can wind up on the first page of the search engine results; however, earning and maintaining that rank usually requires expert search engine optimization.
With Actual SEO Media, you’ll be able to position your company comfortably within the online marketplace. We’ll connect your business with future customers through the use of a thorough strategy known as SEO. With SEO, also known as search engine optimization, your business website will compete with others to earn the top spot on the Google rankings. The higher your webpage is ranked, the more web traffic you’ll receive on a daily basis. Most people don’t look past the first page, and we settle for nothing less. Keep reading to learn how SEO directs customers to your website, then to your business. Afterward, we’ll explain how to select the best SEO firm for your marketing goals. You’ll be able to see in more detail how Actual SEO Media is the best company to help you make the most of everything online marketing can offer you.
New Challenges Require New Goals
Sadly, people, today don’t thoroughly understand the new advertising matrix. These well-intentioned internet marketers invest much money in creating a website with fancy bells and whistles. That’s wonderful; however, having an epic website doesn’t help you if your customer is never directed to it. In other words, if your competitors show up at the top of search engine lists and you do not, your bells and whistles – like that proverbial tree in the forest – make no noise at all because there is nobody to hear what it has to say.
Our associates are wizards in Search Engine Optimization. Simply stated, this is the technology that makes your website rise to the top of the popular search engine’s results so that people looking for your product or service can find you right away. It is via the search engine that your customers look for you.
At Actual SEO Media, we use our state-of-the-art training and technology to put you at the top of search engine lists and keep you there. Our systems are designed and tested to find and deliver your customers directly to you at affordable prices. We make it easy for business owners to optimize their websites, no matter the size of their company or years in business.
Choosing The Right Houston SEO Firm for Your Marketing Goals
For as much opportunity you’ll find in Houston, you’ll find quite a bit of competition as well. The online marketing industry is no exception. You have many options when it comes to choosing an SEO firm to propel your business, so you must do your due diligence. Just like in any other industry, some companies are of a higher caliber than others. Actual SEO Media is one such company that provides benefits for clients at every opportunity. With our flexible, up to date approach to local search engine marketing, we know we have the tools that you need in order to rise n the rankings. But why should you believe us? Below, you’ll find a list of steps to help you find the best SEO company for your business. You’ll soon be able to see why Actual SEO Media is the firm for you.
Why is it so important to hire the right Houston SEO consultant?
It may seem as though each SEO specialist offers similar services, but that’s far from the truth. Each company has different services and strategies, some of which could actually penalize your business. Click here to learn the five red flags that could indicate that your SEO firm isn’t actually helping your business. Hiring the wrong firm could cost you thousands of dollars, none of which you’ll see back in terms of traffic, leads, or sales.
If you don’t have the time to manage the search engine optimization of your website, hire a professional for this important task. In fact, even if you think you have for this, we urge you to reconsider. A well-done search engine optimization strategy takes time to implement. Furthermore, your methods must remain current in order to keep your site on the first page.
Most successful business owners have become such because they’ve mastered the gift of delegation. Those same men and women know that time is the single resource that can never be recouped. Once one wastes an afternoon trying to sift through a mountain of keywords and search phrases in order to find the perfect ones, a really savvy entrepreneur knows all too well that the precious resource of time can never be recovered. That CEO learns to bring in Houston SEO experts who can accomplish the project professionally and in less time.
A talented SEO firm will manage your online marketing for you, so you can tend the business matters that only you can perform. But don’t hire the first Google specialist that you come across. Take your time and ask questions. Make a decision based on the evidence that the company can truly improve your company’s web presence.
Here are the top 7 things you will want to know from your Houston SEO
Ask to see a list of past and current clients
Ask the firm about their SEO strategies
Ask the Houston SEO firm whether they would adhere to Google’s Webmaster Guidelines
Ask them if they can guarantee that your website will be ranked on top of Google’s SERPs
Ask them about their expertise as a local Houston SEO
Ask them about the changes they would make your website
Ask them about the yardstick they use to evaluate the success of the campaign
#1: Ask to see a list of past and current clients
An online marketing firm should have no objection to sharing a list of their past and current clients. Ask for their clients’ contact information and follow up on those references. Talk to previous clients about this Houston SEO agency and discuss their campaigns. You will be able to determine whether the company has had a positive or negative impact easily. You can easily view a select list of our local clients and testimonials here, and we have even more references available at your request.
#2: Ask the firm about their SEO strategies
You should expect your Houston SEO consultant to give you a detailed explanation about the strategies they use. They should leave you in no doubt about how they would drive up your website’s rankings on Google’s SERPs. They should give you a good estimate of the time it would take them to arrive at a positive outcome.
Among the things you should ask for is a detailed technical review of your website. This will help to identify harmful elements affecting your website’s position, such as broken links and error pages. You should expect the professional to provide both on-page and off-page optimization. On-page optimization means making your website’s URL more search engine friendly. Examples of this are improving the internal linking structure and optimizing the web page titles, meta tags, and headings. Off-page optimization means working on various link building strategies, gaining authority, and improving the visibility of your site.
#3: Ask the Houston SEO firm whether they would adhere to Google’s Webmaster Guidelines
It is very important to select a consultant who will strictly abide by Google’s Webmaster Guidelines. They should follow the best practices not just on Google, but also on Bing and Yahoo! They should avoid any unacceptable practice such as keyword stuffing, doorway pages, hidden text, paying for links, etc. Understand – Google is very strict about these things. If you want to be on Google, then you have to follow Google’s rules. Otherwise, you can very easily get banished from Google’s search engine. It is very important for your Houston SEO only to use White Hat techniques.
#4: Ask them if they can guarantee that your website will be ranked on top of Google’s SERPs
This is a trick question – no reasonable company can promise you that. No firm should say they would rank your website #1 on Google’s SERPs. At that point, you should just turn back and walk away. There’s a reason for this. Nobody really knows about the secrets of Google. An online marketing professional professing to “game” Google is wrong and unethical. It is nothing more than a bogus claim which cannot and should not be trusted by anyone. Ranking number one cannot be guaranteed. A reputable specialist would follow the best Google practices to get you far ahead on Google’s SERPs.
#5: Ask them about their expertise as a local Houston SEO
If you have a local Houston business, then inquire about the consultant’s expertise in local search engine optimization techniques. Optimizing a website for local optimization is different from optimizing it for a national or global audience. Local optimization techniques include adding your city and state – such as Houston and Texas – in your website’s meta descriptions and title tags. As a result, this will inevitably get your website listed on Google, Yahoo, and Bing’s local listings.
#6: Ask them about the changes they would make your website
The Houston SEO agency may make a number of changes to your existing website coding. This will alter its content to an extent. That’s why you should ask about the changes they are going to make to each of your web pages. Clarify that they should ask for your permission before going ahead with any of the changes or altering the code.
#7: Ask them about the yardstick they use to evaluate the success of the campaign
How does the Houston SEO company measure the success of their campaign? What’s the yardstick of measurement used by them? Which analytics tools do they use? Do they use Google Analytics to track the incoming traffic and improvement in your site’s rankings at various stages? How do they plan to evaluate the success of their keyword strategy? Do they use specialized tools such as SEM Rush, for example? Also, you will want to know how and when they plan to share these analytics with you. You should expect to be sent a report every fortnight, at least, if not every week. Not only do our experts provide you with regular updates, but we do so during our free monthly meetings with you at our office.
Ask the consultant how much they charge for their services and about the terms of payment. Do they require a long-term contract? How much do they charge, and how often? What exactly are they doing to earn money? Now is the time to discuss actions, not goals.
Now that you know the questions to ask, allow us to tell you what puts Actual SEO Media above the competition.
The help of a really great search engine optimization firm like ours can turn your website from cool to colossal. To our dedicated experts, the hunt for truly transformative internet information is the ultimate adventure. The long and painstaking work of infusing your web content with those magic words that bring customers flocking to your website is a goal worth attaining. It takes a special kind of team to do this work – a team whose mind is perfectly suited to such intricate, demanding tasks. At Actual SEO Media, we employ the best of these. That’s what makes us stand out among the average SEO providers. When the best in the field employ the best strategies and provide the best customer service, you get the best online marketing for your business.
Internet technology is constantly changing. Very few company CEOs or Marketing Departments have the time or resources to stay abreast of changes that happen from minute to minute almost every day. It is for this reason that successful business operations almost always employ an SEO firm dedicated to staying on the cutting edge of search engine optimization.
Using state-of-the-art technology, we put your products and services at the fingertips of those consumers who need precisely what you have to offer. The days of wasting time and resources reaching out to people who weren’t looking for you in the first place are over. We give you the practical edge. We deliver your message to qualified customers who will convert to actual sales at an astonishing rate. By knowing your customers and their search habits, we can effectively deliver customers (and their cash) to your virtual door.
Take Advantage of Social Media
Today, one person out of every nine uses Facebook – and that figure doesn’t even begin to express the number of shoppers who use any of the many other online social media sites. If your business doesn’t have an active and vital online presence in Social Media, then you are certainly missing the boat.
In much the same way Houston SEO delivers customers to your virtual doorstep, we can also make sure your online or Social Media ‘storefront’ features prominently among the online shopping favorites of your customers. Because we work so diligently hard to stay ahead of the trends in Internet advertising, we are able to keep you positioned at the front of the pack where your competitors are concerned.
As you may have learned in your college marketing classes, the smaller your budget, the more strategically you must spend your money. Small businesses won’t find much help in the ‘flock shooting’ strategies used in days gone by. Magazines, newspapers, and even television advertising may still have a place in your marketing plan. However, the most powerful tools in the 21st Century are driven by technology. These are the tools we use to keep our clients and their customers linked together. With the elimination of printing and mailing costs, online marketing is a more affordable option for businesses that want more exposure. On top of that, the personalization that search engine marketing provides practically guarantees more leads. You’ll be connected with customers who actually want your services in the first place.
These factors make online marketing a tremendous value, even when only haphazardly done. But to truly get the most for your money, hire a competent team of actual SEO experts. At our firm, we offer affordable, flexible pricing plans without a contract. With a low entry cost, you’ll be on your way to owning a more popular business.
Nowadays, your vocabulary may also be outdated. Marketing 101 for the new global marketplace uses words like “social media,” “backlinks,” “keywords,” and “search engine optimization” as building blocks for the successful growth of your business.
If you are confused by the concept of Internet advertising, we stand ready to help. By using our expertise, our experience, our special knowledge, combined with the excellence that has earned us our sterling reputation, you will enjoy a higher return on your internet marketing investment. Not only do we have the skills and knowledge needed to grow your business, we also take the time to teach interested clients more about the search engine optimization process. You can be as involved in your online marketing campaign as you want.
Our commitment to our clients involves constantly refreshing our information and our knowledge base about the who, how, when, and why your potential customers search for the services you offer. Our ongoing efforts track trending information and apply these relevant tools to your website in order for your site to consistently rank high in the global marketplace. When Actual SEO Media, Inc. takes on your marketing project, we will find and use the most relevant search tools to create the most powerful and effective website content available. Not only will we create a website that makes customers in the Greater Houston area sit up and take notice, you may also find that you are attracting customers from all around the world.
If your website does not show up on the first or second page of Google’s SERPs (search engine results pages), your business is practically invisible to your customers. Hiring the right Houston SEO firm is critically important for your online visibility. It leads to higher brand awareness, more sales, and greater profits over the long term.
Allow us to transform your website and your internet marketing strategies to ones that will bring your customers directly to your door. Freeing you from the challenges of staying ahead of the Internet learning curve is what we do best. Our service will leave you to better utilize your time and energy by leveraging your resources in the most effective way.
Houston SEO, Save Time, Don’t Waste It
If you’re like most entrepreneurs, then your time is much too valuable to spend fighting to keep up with the latest programming tools. Nor is it a wise expenditure of time for you to take on the tedious research of looking for the hottest search terms and then installing them on your website.
When you are ready to make your business rise above the rest of the crowd, it’s time to call the gifted Internet advertising experts at Actual SEO Media. Give us the opportunity to take the burden of learning an entirely new language and culture – the language of search engine optimization and the culture of a globalized marketplace – off your shoulders. You have better things to do with your energy.
Actual SEO Media is the answer to your Internet advertising challenges; let us make your website an articulate and effective ambassador for you and your products. Call us today and learn how our Houston SEO services can bring you more time and more business. During our free consultation, you’ll learn why we remain among Houston’s most recommended Internet advertising specialists. You can reach us by phone at (832) 834-0661 or by contacting us online. If you want more information before our meeting, take a look at our services, meet our team, and learn more about our process. We look forward to helping dominate the search engine and elevate your business!
Frequently Asked Questions
Q: What is Keyword Research?
A: Keyword research is an important part of optimizing your website. Whether it is current or future pages optimizing your website for specific keywords will help Google to know where to place you on a page. For instance, Google doesn’t want to place a bakery as the first pick for a diesel mechanic. By doing keyword research and finding the proper keywords that fit your business you can tell Google when to rank you high for a specific search.
Q: Which is Better SEO or PPC?
A: Both play ba a vital role in the success fo your SEO marketing. Each one works together to further your business. SEO is what gives your business domain authority, organic brand affinity, and your overall online presence. PPC is the part that targets prospective clients by demographic, behaviors, and keywords. So, to ensure that your marketing will be effective it is important to have these two work together.
Q: How is SEO changing?
A: SEO is always changing, and the biggest shift right now is to mobile. In the US the digital media time for mobile is up to 51% as compared to 42% for desktops. It is also expected for these numbers to grow over time. So, when you are looking to create a website you may want to consider looking at Accelerated Mobile Pages.
Q: Where Do I Start My SEO Strategy?
A: If you haven’t done anything for your SEO then the best place to start is to find SEO tools to run a site audit. Running a site audit will allow you to clean up broken links, organize your meta tags, and check page load speeds. After you have all your pages in order then you can begin keyword research and add some content.
Q: I Used to Get Twice as Many Visitors from Google. What Happened?
A: Chances are you may have an algorithm penalty. Every day Google updates their algorithm to create a better experience for those using their engine. A part of this algorithm penalizes websites that aren’t following Google’s rules. Two algorithms that could be harming your rankings are panda and penguin.
Panda is made to eliminate thin content from the internet. This is anything that is only 100-200 words.
Penguin is aimed at eliminating webspam. These are things such as keyword stuffing, paying for link backs, or getting links from low-quality sites.
Talk with Actual SEO Media Inc. today. We will help your website recover from any penalty you may have faced.
Actual SEO Media Houston Locations
1880 South Dairy Ashford Road Suite 682, Houston, TX 77077
2800 Post Oak Blvd, Suite 4100, Houston, TX 77056
Phone: (832) 390-2407
12922 Briarwest Cir, Houston, TX 77077