Houston SEO

Today’s digital marketing strategies are far more complicated than the ones of yesteryear. Before the emergence of the Internet and the concept of a “search engine,” the process of acquiring new business leads required an entirely different approach. That’s not to say that the competition is any more or less steep than it was back then. However, the methods have changed. Anyone can start a business online, and companies that don’t capitalize on the popularity of online tools tend to fall by the wayside. At Actual SEO Media, Inc., we’ve made it our job to study how the Internet affects marketing. Even more, we make it our mission to develop the best strategies for Houston SEO to take advantage of the customers’ reliance on search engines and social media. Then, we put those strategies to the test for our own marketing. If you are here on this page, that means that we’re doing something right. And the fact that we’ve successfully helped a large and ever-growing number of local business owners expand their businesses through the use of our search engine optimization services means that we can produce the same results for your business. But before we get started, we think that it’s important for you to know just what local SEO can do for your business.

A New Way To Market Your Business With Houston SEO

You must use all of the powerful Internet marketing tools to ensure customers discover your business and improve the user experience. While marketing hasn’t changed much, it has moved to a new platform. This brings both new opportunities and challenges:

• You now have the opportunity to market your products and services effortlessly to customers across the globe; however, so does everyone else.
• Your potential customers’ attention spans are shorter than ever, but with online marketing, your future leads are actively searching for your services.
• Anyone can wind up on the first page of search engine results; however, earning and maintaining that rank usually requires expert search engine optimization.

With Actual SEO Media, Inc., you’ll be able to position your company comfortably within the online marketplace. We’ll connect your business with future customers through the use of a thorough strategy known as search engine optimization (SEO). With SEO, your business website will compete with others to earn the top spot on Google rankings. The higher your web page is ranked, the more web traffic you’ll receive daily. As the majority of people don’t look past the first page, it’s crucial that your website achieves as high a ranking as possible. Keep reading to learn how SEO directs customers to your website, then to your business. Afterward, we’ll explain how to select the best SEO firm for your marketing goals. You’ll be able to see in more detail how Actual SEO Media, Inc. is the best company to make the most out of your online marketing.

New Challenges Require New Goals

Unfortunately, most people today don’t thoroughly understand the new advertising matrix. These well-intentioned Internet marketers invest much money in creating a website with fancy bells and whistles. That’s wonderful; however, having an epic website doesn’t help you if your customer is never directed to it. In other words, if your competitors show up at the top of SERPs and you do not, your bells and whistles – like that proverbial tree in the forest – make no noise at all because there is nobody to hear what it has to say. Our associates are wizards in search engine optimization. Simply stated, this is the technology that makes your website rise to the top of the popular search engine results so that people looking for your product or service can find you right away. It is via the search engine that your customers look for you. At Actual SEO Media, Inc., we use our training and technology to keep you at the top of search engine lists. Our systems are designed and tested to find and deliver your customers directly to you at affordable prices. We make it easy for business owners to optimize their websites, no matter the size of their company or years in business.

Take Advantage of Social Media

Today, one person out of every nine uses Facebook – and that figure doesn’t even begin to express the number of shoppers who use any of the many other online social media sites. If your business doesn’t have an active and vital online presence on social media, then you are certainly missing the boat. In much the same way a Houston SEO campaign delivers customers to your virtual doorstep by targeting the local market, we can also make sure your online or social media ‘storefront’ features prominently among the online shopping favorites of your customers. Because we work so diligently hard to stay ahead of the trends in Internet advertising, we can keep you positioned at the front of the pack where your competitors are concerned.

Choosing The Right Houston SEO Firm for Your Marketing Goals

For as much opportunity as you’ll find in Houston, you’ll find quite a bit of competition as well. The online marketing industry is no exception. You have many options when it comes to choosing an SEO marketing firm to propel your business, so you must do your due diligence. Actual SEO Media, Inc. is one such company that provides benefits for clients at every opportunity. With our flexible, up-to-date approach to local search engine marketing, we know we have the tools that you need to rise in the rankings. But why should you believe us? You’ll soon be able to see why Actual SEO Media, Inc. is the firm for you.

Hire the Right Houston SEO Consultant

It may seem as though each SEO specialist offers similar services, but that’s far from the truth. Each company has different services and strategies, some of which could actually penalize your business. There are at least five SEO red flags that could indicate that your SEO firm isn’t actually helping your business. Hiring the wrong firm could cost you thousands of dollars, none of which you’ll see back in terms of traffic, leads, or sales. If you don’t have the time to manage the search engine optimization of your website, hire a professional for this important task. In fact, even if you think you have the know-how or experience for this endeavor, we urge you to reconsider. A well-done search engine optimization strategy takes time to implement. Furthermore, your methods must remain current to keep your site on the first page. Most successful business owners have become such because they’ve mastered the gift of delegation. Those same men and women know that time is the single resource that can never be recouped. Once one wastes an afternoon trying to sift through a mountain of keywords and search phrases to find the perfect ones, a really savvy entrepreneur knows all too well that the precious resource of time can never be recovered. That CEO learns to bring in Houston SEO experts who can accomplish the project professionally and in less time. A talented SEO team will manage your online marketing for you, so you can tend to the business matters that only you can perform. But don’t hire the first Google specialist that you come across. Take your time and ask questions. Make a decision based on the evidence that the company can truly improve your company’s web presence.

Top 7 Things You Want To Know From Your Houston SEO

• Ask to see a list of past and current clients
• Ask the firm about their SEO strategies
• Ask the Houston SEO firm whether they would adhere to Google’s Webmaster Guidelines.
• Ask them if they can guarantee that your website will be ranked at the top of Google’s SERPs
• Ask them about their expertise as a local Houston SEO
• Ask them about the changes they would make to your website
• Ask them about the yardstick they use to evaluate the success of the campaign

#1: Ask to see a list of past and current clients

An online marketing firm should have no objection to sharing a list of its past and current clients. Ask for their client’s contact information and follow up on those references. Talk to previous clients about this Houston SEO agency and discuss their campaigns. You will quickly be able to determine whether the company has had a positive or negative impact. You can easily view a select list of our local clients and testimonials here, and we have even more references available at your request.

#2: Ask the firm about their SEO strategies

You should expect your Houston SEO consultant to give you a detailed explanation of the strategies they use. They should leave you in no doubt about how they would drive up your website’s rankings on Google’s SERPs. They should give you a good estimate of the time it would take them to arrive at a positive outcome. Among the things you should ask for is a detailed technical review of your website. This will help to identify harmful elements affecting your website’s position, such as broken links and error pages. You should expect the professional to provide both on-page and off-page optimization. On-page optimization means making your website’s URL more search engine-friendly. Examples of this are improving the internal linking structure and optimizing the web page titles, meta tags, and headings. Off-page optimization means working on various link-building strategies, gaining authority, and improving the visibility of your site.

#3: Ask the Houston SEO firm whether they would adhere to Google’s Webmaster Guidelines

It is very important to choose a marketing agency that will strictly abide by Google’s Webmaster Guidelines. They should follow the best practices not just on Google but also on Bing and Yahoo. They should avoid any unacceptable practices such as keyword stuffing, doorway pages, hidden text, paying for links, etc. Understand that Google is very strict about these things. If you want to be on Google’s SERPs, then you have to follow Google’s rules. Otherwise, you can very easily get banished from Google’s search engine. It is very important for your Houston SEO only to use white hat techniques.

#4: Ask them if they can guarantee that your website will be ranked on top of Google’s SERPs

This is a trick question – no reasonable company can promise you that. No firm should say they would rank your website #1 on Google’s SERPs. At that point, you should just turn back and walk away. The reason is that nobody really knows about the secrets of Google. An online marketing professional professing to “game” Google is wrong and unethical. It is nothing more than a bogus claim that cannot and should not be trusted by anyone. Ranking number one cannot be guaranteed. A reputable specialist would follow the best Google practices to get you far ahead on Google’s SERPs.

#5: Ask them about their expertise as a local Houston SEO company

If you have a local Houston business, then inquire about the consultant’s expertise in local search engine optimization techniques. Optimizing a website for local optimization is different from optimizing it for a national or global audience. Local optimization techniques include adding your city and state – such as Houston and Texas – in your website’s meta descriptions and title tags. As a result, this will inevitably get your website listed on Google, Yahoo, and Bing’s local listings.

#6: Ask them about the changes they would make to your website

The Houston SEO agency may make several changes to your existing website coding. This will alter its content to an extent. That’s why you should ask about the changes they are going to make to each of your web pages. Clarify that they should ask for your permission before going ahead with any of the changes or altering the code.

#7: Ask them about what they use to evaluate the success of the campaign

How does the Houston SEO company measure the success of its campaign? What’s the yardstick of measurement used by them? Which analytics tools do they use? Do they use Google Analytics to track the incoming traffic and improvement in your site’s rankings at various stages? How do they plan to evaluate the success of their keyword strategy? Does the company use specialized tools such as Semrush, for example? Also, you will want to know how and when they plan to share these analytics with you. You should expect to be sent a report every fortnight, at least, if not every week. Not only do our experts provide you with regular updates, but we do so during our free monthly meetings with you at our office.

Bonus Tip…

Ask the consultant how much they charge for their services and about the terms of payment. Do they require a long-term contract? How much do they charge, and how often? What exactly are they doing to earn money? Now is the time to discuss actions, not goals. Now that you know the questions to ask, allow us to tell you what puts Actual SEO Media, Inc. above the competition.

Actual Passion

The help of a really great search engine optimization firm like ours can turn your website from cool to colossal. To our dedicated experts, the hunt for truly transformative Internet information is the ultimate adventure. It takes a special kind of team to do this work – a team whose minds are perfectly suited to such intricate, demanding tasks. At Actual SEO Media, we employ the best of these. That’s what makes us stand out among the average SEO providers. When the best in the field employ the best strategies and provide the best customer service, you get the best online marketing for your business.

Actual Strategy

Internet technology is constantly changing. Very few company CEOs or marketing departments have the time or resources to stay abreast of changes that happen from minute to minute almost every day. It is for this reason that successful business operations almost always employ an SEO firm dedicated to staying on the cutting edge of search engine optimization. The days of wasting time and resources reaching out to people who weren’t looking for you in the first place are over. We give you the practical edge. We deliver your message to qualified customers who will convert to actual sales at an astonishing rate. By knowing your customers and their search habits, we can effectively deliver customers (and their cash) to your virtual door.

Actual Value

As you may have learned in your college marketing classes, the smaller your budget, the more strategically you must spend your money. Small businesses won’t find much help in the ‘flock shooting’ strategies used in days gone by. Magazines, newspapers, and even television advertising may still have a place in your marketing plan. However, the most powerful tools in the 21st century are driven by technology. With the elimination of printing and mailing costs, online marketing is a more affordable option for businesses that want more exposure. On top of that, the personalization that search engine marketing provides practically guarantees more leads. You’ll be connected with customers who actually want your services in the first place. These factors make online marketing a tremendous value, even when only haphazardly done. But to truly get the most for your money, hire a competent team of actual SEO experts. At our firm, we offer affordable, flexible pricing plans without a contract. With a low entry cost, you’ll be on your way to owning a more popular business.

Actual Knowledge

Nowadays, your vocabulary may also be outdated. Marketing 101 for the new global marketplace uses words like “social media,” “backlinks,” “keywords,” and “search engine optimization” as building blocks for the successful growth of your business. If you are confused by the concept of Internet advertising, we stand ready to help. By using our expertise, our experience, and our specialist knowledge, combined with the excellence that has earned us our sterling reputation, you will enjoy a higher return on your Internet marketing investment. Not only do we have the skills and knowledge needed to grow your business, but we also take the time to teach interested clients more about the search engine optimization process. You can be as involved in your online marketing campaign as you want.

Actual Analysis

Our commitment to our clients involves constantly refreshing our information and our knowledge base about the who, how, when, and why your potential customers search for the services you offer. Our ongoing efforts track trending information and apply these relevant tools to your website for your site to consistently rank high in the global marketplace. When Actual SEO Media, Inc. takes on your marketing project, we will find and use the most relevant search tools to create the most powerful and effective website content available. Not only will we create a website that makes customers in the Greater Houston area sit up and take notice, but you may also find that you are attracting customers from all around the world.

Actual Results

If your website does not show up on the first page of Google’s SERPs (search engine results pages), your business is practically invisible to your customers. Hiring the right Houston SEO firm is critically important for your online visibility. It leads to higher brand awareness, more sales, and greater profits over the long term.

Houston SEO: Save Time, Don’t Waste It

If you’re like most entrepreneurs, then your time is much too valuable to spend fighting to keep up with the latest programming tools. Nor is it a wise expenditure of time for you to take on the tedious research of looking for the hottest search terms and then installing them on your website. Actual SEO Media, Inc. is the answer to your Internet advertising challenges; let us make your website an articulate and effective ambassador for you and your products. Call us today and learn how our Houston SEO services and web design can bring you more time and more business. During our free online marketing consultation, you’ll learn why we remain among Houston’s most recommended Internet advertising specialists. You can reach us by contacting us. If you want more information before our meeting, take a look at our Internet marketing services, meet our professional team, and learn more about our SEO services. We look forward to helping you dominate the search engine and elevate your business with Houston SEO services!