Anyone who delves into search engine marketing and search engine optimization will know about search engine crawlers. Search engine crawlers are the tiny but numerous minions of search engines like Google or Yahoo. They traverse the great expanse of the internet, crawling through code and indexing new and old websites and pages. All of the information and data they acquire is used to rank the billions of websites on the internet on search engine result pages (SERP).
Search Engine Crawlers Aren’t Spiders… Technically
Although they’re called crawlers, Google’s engine crawlers aren’t like the creepy crawlies that inhabit the outdoors around your home. At most, they simply inhabit different environments. Instead of crawling along your walls, search engine crawlers crawl and creep through the backend of your websites.
Their main job is to scuttle through a website’s code, map out the site’s layout, and determine which keywords are associated with every page. As we mentioned earlier, all of this information will come to determine the ranking of your pages on the SERPs.
The easier the experience these baby crawlers have going where they please, the better your website will rank. If they have to struggle to crawl through your code, your website will rank lower. On the same page, if the crawler has difficulty associating different links and navigating your website, that could also affect your website’s reputation in the eyes of the search engines.
You can’t hide things from crawlers. Search engines prioritize user experience and relevance the most when ranking websites on the SERP. If the crawlers aren’t having a grand old time exploring your website, chances are users and visitors won’t either, and your website’s ranking will naturally lower. If you’ve been wondering why your web traffic isn’t improving or even stagnating, it might be time to check on the back end.
That’s why SEO is so important. The right SEO tactics can make life easier for these crawlers and, therefore, your website’s reputation is higher in the crawlers’ and the search engines’ eyes.
Let an SEO company that knows the ins and outs of what search engine crawlers like help you out. Although Actual SEO Media, Inc. is based in the greater Houston area, we know exactly how to help you pinpoint issues search engine crawlers may find on your website. Call us today to schedule your free consultation and get started on cleaning out your website.