Price your Google Ads program in about thirty seconds.
Tell us whether you are starting fresh or handing us an account someone else built, how much you spend, and which channels you want. You get a real number from the same rate card we quote from — a flat monthly fee, never a percentage of your ad spend.
Ask the pricing guide
Type any question about this rate card in plain English. The guide reads the numbers in your question, runs them through the same rules we quote from, and shows the arithmetic.
Pricing estimator
Every figure comes straight from our published rate card. Change anything and the quote recalculates — including the plan we would actually put you on.
A takeover costs the same as a new build. We rebuild inside your existing account so you keep the conversion history Google has already learned from.
Sets a realistic Houston ad budget for your vertical. You can override it below.
Paid directly to Google, never to us — you own the account and the budget stays 100% yours. Your spend sets your tier, but the tier cap is not a hard meter: if you go over, we simply move you up a tier, nothing stops. This is also the amount a percentage-based agency would bill you against — our fee stays flat as you scale.
One location uses the monthly plans. Two or more moves you to multi-location pricing — a shared program base plus a per-location rate.
Search is the core of every plan. Performance Max needs Growth or above. Display and Microsoft Ads (Bing) are included from Growth up, or add-ons on smaller tiers; Shopping, YouTube, and Local Service Ads are add-ons (shown as line items when selected). Local Service Ads bill per lead directly from Google and can run on their own.
A campaign is a distinct budget + targeting group — usually one per service line (e.g. “AC repair,” “furnace install”) or per service area. Starter covers 1, Launch 3, Growth 8, Performance unlimited. Need more than your tier includes? Extra managed campaigns are $150/mo each.
Conversion-built and AI-generated in house. One is included with Growth, three with Performance, one with every multi-location build.
Local Houston numbers, dynamic insertion, recording, 500 minutes included then $0.06/min.
Wasted-spend review, structure and tracking audit, competitor analysis, and a 90-day plan. Credited in full toward your build or takeover if you move to management.
A standalone deliverable for teams running ads themselves. Already included free inside every campaign build.
This is your flat monthly management fee. Ad spend is separate and paid directly to Google. The one-time build is credited back in full across months 4–6 on a six-month agreement.
The rate card
Nothing here is hidden behind a discovery call. These are the same numbers on our printed Houston pricing sheet.
| Plan | Who it fits | Ad spend to | Campaigns | Per month |
|---|---|---|---|---|
| Single-Campaign StarterOne Search campaign, one service, 50 keywords, month-to-month | Testing paid search | $1,500 | 1 | $397 |
| LaunchGoogle Search, AI-written responsive ads, call and form tracking | Small business | $3,000 | 3 | $597 |
| GrowthSearch, Display, Bing, Performance Max, remarketing, 1 AI landing page | Mid-size · most popular | $10,000 | 8 | $1,297 |
| PerformanceAll channels incl. Shopping, YouTube, LSA · 3 landing pages · click-fraud protection | Large business | $30,000 | Unlimited | $2,997 |
| Enterprise / multi-locationAll channels, every location, live portal, named strategist and analyst | 7 locations, full stack | Unlimited | Unlimited | $6,500+ |
| Above $30,000 / mo, single locationQuoted at a blended rate rather than a tier | High-spend advertisers | — | Unlimited | 8 – 10% of spend |
| Campaign build — new accountKeyword and competitor research, architecture, GA4 + GTM tracking, call tracking, ad copy, one landing page | $499 |
| Account takeover — existing accountAudit, structure and tracking rebuild, negative keyword and search-term cleanup, conversion history preserved | $499 |
| Additional campaign — build | $199 |
| Additional campaign — managed | $149 / mo |
| Microsoft Ads (Bing) mirror campaign | $199 / mo |
| Display & remarketing network | $249 / mo |
| Local Service Ads — added to any plan | $249 / mo |
| Google Shopping & feed management | $397 / mo |
| YouTube & video adsAI video assets: Shorts $99 · to 5 min from $299 | $497 / mo |
| AI landing page (conversion-built) | $897 each |
| Extra landing page A/B variant | $349 |
| Keyword research package (standalone) | $497 |
| GA4, GTM & conversion tracking build | $299 |
| Call tracking numbers500 minutes included, then $0.06/min | $89 / mo |
| Deep account auditCredited in full toward your build or takeover | $497 |
| Your ad spend | Houston agency at 15% | Actual SEO Media |
|---|---|---|
| $3,000 | $450 | $597 |
| $10,000 | $1,500 | $1,297 |
| $20,000 | $3,000 | $2,997 |
| $30,000 | $4,500 | $2,997 |
| $50,000 | $7,500 | $2,997 |
| Industry | Houston CPC | Monthly spend |
|---|---|---|
| Restaurants & retail | $1 – $8 | $1,000 – $2,500 |
| Dental & medical | $10 – $30 | $2,000 – $5,000 |
| Plumbing & HVAC | $15 – $40 | $3,000 – $7,000 |
| Roofing & restoration | $30 – $150 | $3,000 – $7,000 |
| Legal services | $40 – $200 | $4,000 – $10,000 |
| Locations | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
|---|---|---|---|---|---|---|---|---|---|
| Search only $450 / location | $2,150 | $2,600 | $3,050 | $3,500 | $3,950 | $4,400 | $4,850 | $5,300 | $5,750 |
| Search + Local/Maps $600 / location | $2,450 | $3,050 | $3,650 | $4,250 | $4,850 | $5,450 | $6,050 | $6,650 | $7,250 |
| Full stack $750 / location | $2,750 | $3,500 | $4,250 | $5,000 | $5,750 | $6,500 | $7,250 | $8,000 | $8,750 |
Questions clients actually ask
The ones that come up on nearly every call, answered with the arithmetic rather than a range.
Do you take a percentage of our ad spend?
No. Most Houston agencies charge 15% to 20% of ad spend, which means every dollar you add to your budget raises their fee. Our fee is flat and fixed by tier.
Above $30,000 a month we do quote a blended 8–10%, because at that scale the work genuinely scales with the budget. Below it, your fee never moves.
Is there a setup fee — and does it change if we already have an account?
$499 either way. A new campaign build and an account takeover cost the same, because a takeover is usually the harder job — we inherit someone else's tracking, negatives, and structure and rebuild in place rather than starting clean.
The build covers keyword and competitor research, account architecture, GA4 and GTM conversion tracking, call tracking, ad copy, and one conversion-built landing page. Additional campaigns are $199 each.
On a six-month agreement the build fee is credited back in full across months 4–6, so setup nets to zero. If you bought the $497 deep audit first, that credits in full toward the build as well.
Who owns the Google Ads account?
You do. Every campaign, keyword list, conversion action, landing page, and audience we build is created inside your account under your billing. If we part ways, all of it stays with you — including the conversion history Google has learned from, which is the part most agencies quietly take with them.
What is the minimum ad budget?
We recommend $1,500 a month minimum, paid directly to Google. Below that, Google rarely collects enough conversion data for smart bidding to work, and campaigns stall in the learning phase.
If you are not there yet, Local Service Ads are usually the better first move for a trades business — you pay per lead instead of per click, and the Google Guarantee badge does a lot of the trust work. That is $299 a month plus a $399 setup.
What is the difference between Growth and Performance?
Growth ($1,297) covers Search, Display, Microsoft Ads, Performance Max, and remarketing, with up to 8 campaigns, 500 keywords, and one AI landing page. It handles ad spend to $10,000 a month.
Performance ($2,997) adds Shopping with feed management, YouTube, Local Service Ads, unlimited campaigns and keywords, three landing pages with A/B variants, click-fraud protection, competitor auction tracking, and a CRM lead-quality feedback loop. It handles spend to $30,000.
The practical trigger is usually Shopping or YouTube. If you need either, Performance is cheaper than stacking the $397 and $497 add-ons onto Growth.
Do you charge extra for landing pages?
One conversion-built landing page is included in every campaign build, one more with Growth, and three with Performance. Beyond that they are $897 each, or $349 for an A/B variant of a page we already built.
They are AI-generated in house, which is why we can include them at all. Most Houston agencies either charge separately for a landing page or simply hand you recommendations and let you build it yourself.
What do Houston clicks actually cost?
Houston averages about $2.35 per click across all verticals, but service trades run far above that. Plumbing sits near $24, healthcare $42, roofing $90, legal $107, HVAC $137, and construction $290 in the most competitive auctions.
This is why the budget slider matters more than the plan. A $1,500 budget in legal buys roughly a dozen clicks; the same budget in retail buys hundreds.
What are your contract terms?
Starter and Launch are month-to-month. Growth, Performance, Enterprise, and every multi-location program carry a three-month initial term, because that is roughly how long it takes for conversion data to make the account worth judging.
The optional six-month agreement is the only long commitment we ask for, and it exists so we can credit your build fee back rather than charge it.
What is the free opportunity report?
A wasted-spend review of your existing account and a 90-day plan, benchmarked against your Houston competitors. It costs nothing and there is no obligation attached to it.
If we cannot find at least 15% wasted spend in your account, your first month of management is free. That applies to accounts with 90 days of history and $1,500 or more in monthly spend.