No. Most Houston agencies charge 15% to 20% of ad spend, which means every dollar you add to your budget raises their fee. Our fee is flat and fixed by tier.

Above $30,000 a month we do quote a blended 8–10%, because at that scale the work genuinely scales with the budget. Below it, your fee never moves.

$499 either way. A new campaign build and an account takeover cost the same, because a takeover is usually the harder job — we inherit someone else's tracking, negatives, and structure and rebuild in place rather than starting clean.

The build covers keyword and competitor research, account architecture, GA4 and GTM conversion tracking, call tracking, ad copy, and one conversion-built landing page. Additional campaigns are $199 each.

On a six-month agreement the build fee is credited back in full across months 4–6, so setup nets to zero. If you bought the $497 deep audit first, that credits in full toward the build as well.

You do. Every campaign, keyword list, conversion action, landing page, and audience we build is created inside your account under your billing. If we part ways, all of it stays with you — including the conversion history Google has learned from, which is the part most agencies quietly take with them.

We recommend $1,500 a month minimum, paid directly to Google. Below that, Google rarely collects enough conversion data for smart bidding to work, and campaigns stall in the learning phase.

If you are not there yet, Local Service Ads are usually the better first move for a trades business — you pay per lead instead of per click, and the Google Guarantee badge does a lot of the trust work. That is $299 a month plus a $399 setup.

Growth ($1,297) covers Search, Display, Microsoft Ads, Performance Max, and remarketing, with up to 8 campaigns, 500 keywords, and one AI landing page. It handles ad spend to $10,000 a month.

Performance ($2,997) adds Shopping with feed management, YouTube, Local Service Ads, unlimited campaigns and keywords, three landing pages with A/B variants, click-fraud protection, competitor auction tracking, and a CRM lead-quality feedback loop. It handles spend to $30,000.

The practical trigger is usually Shopping or YouTube. If you need either, Performance is cheaper than stacking the $397 and $497 add-ons onto Growth.

One conversion-built landing page is included in every campaign build, one more with Growth, and three with Performance. Beyond that they are $897 each, or $349 for an A/B variant of a page we already built.

They are AI-generated in house, which is why we can include them at all. Most Houston agencies either charge separately for a landing page or simply hand you recommendations and let you build it yourself.

Houston averages about $2.35 per click across all verticals, but service trades run far above that. Plumbing sits near $24, healthcare $42, roofing $90, legal $107, HVAC $137, and construction $290 in the most competitive auctions.

This is why the budget slider matters more than the plan. A $1,500 budget in legal buys roughly a dozen clicks; the same budget in retail buys hundreds.

Starter and Launch are month-to-month. Growth, Performance, Enterprise, and every multi-location program carry a three-month initial term, because that is roughly how long it takes for conversion data to make the account worth judging.

The optional six-month agreement is the only long commitment we ask for, and it exists so we can credit your build fee back rather than charge it.

A wasted-spend review of your existing account and a 90-day plan, benchmarked against your Houston competitors. It costs nothing and there is no obligation attached to it.

If we cannot find at least 15% wasted spend in your account, your first month of management is free. That applies to accounts with 90 days of history and $1,500 or more in monthly spend.