What is Google Business Profile and Is It Important?

What is Google Business Profile and Is It Important?
28 April 9, 2023

Formerly called Google My Business, Google Business Profile is an important tool for most business owners. If you’re not taking advantage of this free tool, you’re missing out. Let an experienced Houston SEO company point out the best advantages of creating or claiming a Google Business Profile right now.

What is Google Business Profile and Is It Important?

A Google Business Profile is an important feature for SEO purposes. If you want your business seen by local searches, it’s best to have a profile.

What is a Google Business Profile?

As you would expect from the name, it’s a business profile through Google. Having one is like having an official business account on a social media platform, like Facebook or Twitter, but instead through the search engine giant Google. One of the best perks is having a recognized profile on Google Maps and other Google platforms.

What does this mean for you? It means your business’s online visibility just got a whole lot clearer than before. When users search for a related keyword in your vicinity, a Google Profile with your name on it increases the chances that you’ll appear in the results. So don’t squander the chance and claim or create a profile soon.

How to Create & Customize a Google Business Profile

Your profile can be linked to an existing Google account. Luckily, creating a profile is free, so you can put your name out there for nothing. Once you start creating a business profile, follow the prompts and fill out the profile with your business’s information. If you’re not sure about something, one of Actual SEO Media, Inc.’s Houston SEO experts can answer any questions you might have.

What is Google Business Profile and Is It Important?

Having a business profile on Google can make it easier for you to connect with your audience and manage the details of your business online.

Once you finish creating a profile, you have the bare bones of a profile that can represent your business on Google. Of course, you can also add extra details to it to give users looking for your business more information. For example, you can add the following details to give your profile a more fleshed-out look:

  • Business hours
  • Contact information
  • Photos
  • Specials & Coupons
  • Website
  • Menu, services, and products available

The more information you can provide, the better it will be for users, yourself, and Google. The more information you have on your profile, the higher you may rank for local SEO on keywords related to your business.

A Google Business Profile is Only the Beginning

Some businesses are okay without having an official website. After all, a Google Business Profile can become the management tower that a website would be. You can answer calls, check reviews, post ads and coupons, and do a plethora of other marketing methods. However, if you’re looking to expand further, you’ll want the help of a tried-and-true SEO marketing company like Actual SEO Media, Inc.

We’ve been helping businesses reach their true potential since 2013. We might be based in the Houston area, but that hasn’t stopped us from helping businesses from all over use their Google Business Profile to their advantage. Call us now to learn more about how our services can further your online expansion.

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