The New Marketplace
Today’s marketing strategies are far more complicated than the ones of yesteryear. They are totally different than even a generation ago – back in the times before search engines changed the way the marketing game is played.
Now is a good time to forget everything you learned back in college about the marketing and promotion of your business. Unless you got your marketing degree since the turn of the millennium, your information is probably out of date. Today, people shop, plan and work differently than they ever did before. Now, thanks to the World Wide Web, people can shop as easily in the boutique shops of Berlin, Germany, as they can in your Texas hometown.
In order to make customers notice you and your product in the global marketplace, you must use all of the powerful tools available to you in today’s internet age.
Meet Your Goals
Nowadays, your vocabulary may also be outdated. Marketing 101 for the new global marketplace uses words like “social media,” “backlinks,” “keywords,” and “search engine optimization” as building blocks for the successful growing of your business. Somewhere deep in the basement of a well-wired office building in Houston are the masters of alchemy who convert the wishes and wants of the average consumer into algorithms which magically transport those customers to YOUR website. These are the specialists at Houston SEO (Actual Seo Media.)
To these dedicated experts, the hunt for truly transformative internet information is the ultimate adventure. The long and painstaking work of infusing your web content with those magic words that bring customers flocking to your website is a goal worth attaining. It takes a special kind of individual to do this work – an individual whose mind is perfectly suited to such intricate, demanding tasks. At Houston SEO, we employ the best of these. That’s what makes us stand out among the other, more average SEO providers.
Search Engine Optimization
Our associates are wizards in Search Engine Optimization. Simply stated, this is the technology that makes your website rise to the top of popular search engine’s results so that people looking for your product or service can find you right away. It is via the search engine that your customers look for you.
Sadly, people today don’t thoroughly understand the new advertising matrix. These well-intentioned internet marketers invest much money in creating a website with fancy bells and whistles. That’s wonderful; however, having an epic website doesn’t help you if your customer is never directed to it. In other words, if your competitors show up at the top of search engine lists and you do not, your bells and whistles – like that proverbial tree in the forest – make no noise at all because there is nobody to hear what it has to say.
That’s where the help of a really great search engine optimization firm like ours can turn your website from cool to colossal.
Internet technology is constantly changing. Very few company CEOs or Marketing Departments have the time or resources to stay abreast of changes that happen from minute to minute almost every day. It is for this reason that successful business operations almost always employ an SEO firm dedicated to staying on the cutting edge of search engine optimization.
At Houston SEO, we use our state-of-the-art training and technology to put you at the top of search engine lists and keep you there. Our systems are designed and tested to find and deliver your customers directly to you at affordable prices.
As you may have learned in your college marketing classes, the smaller your budget, the more strategically you must spend your money. Small businesses won’t find much help in the ‘flock shooting’ strategies used in days gone by. Magazines, newspapers, and even television advertising may still have a place in your marketing plan. However, the most powerful tools in the 21st Century are driven by technology. These are the tools we use to keep our clients and their customers linked together.
Using state-of-the-art technology, we put your products and services at the fingertips of those consumers who need precisely what you have to offer. The days of wasting time and resources on reaching out to touch people who weren’t looking for you in the first place are over. We give you the practical edge. We deliver your message to qualified customers who will convert to actual sales at an astonishing rate. By knowing your customers and their search habits, we can effectively deliver customers (and their cash) to your virtual door.
Our commitment to our clients involves constantly refreshing our information and our knowledge base about the who, how, when, and why your potential customers search for the services you offer. Our ongoing efforts track trending information and apply these relevant tools to your website in order for your site to consistently rank high in the global marketplace. When Actual SEO Media, Inc. takes on your marketing project, we will find and use the most relevant search tools to create the most powerful and effective website content available. Not only will we create a website that makes customers in the Greater Houston area sit up and take notice, you may also find that you are attracting customers from all around the world.
Today, one person out of every nine uses Facebook – and that figure doesn’t even begin to express the number of shoppers who use any of the many other online social media sites. If your business doesn’t have an active and vital online presence in Social Media, then you are certainly missing the boat.
In much the same way Houston SEO delivers customers to your virtual doorstep, we can also make sure your online or Social Media ‘storefront’ features prominently among the online shopping favorites of your customers. Because we work so diligently hard to stay ahead of the trends in Internet advertising, we are able to keep you positioned at the front of the pack where your competitors are concerned.
If you’re like most entrepreneurs, then your time is much too valuable to spend fighting to keep up with the latest programming tools. Nor is it a wise expenditure of time for you to take on the tedious research of looking for the hottest search terms and then installing them on your website. That’s why successful businesses in Houston choose Houston SEO.
The Un-Recoverable Resource
Business tycoons the world over understand this critical lesson: unrecoverable assets like time must be judiciously spent.
Wise business owners understand that the process of delegating work is the best way to save time. Those same men and women know that time is the single resource that can never be recouped. Once one wastes an afternoon trying to sift through a mountain of keywords and search phrases in order to find the perfect ones, a really savvy entrepreneur knows all too well that the precious resource of time can never be recovered. That CEO learns to bring in Houston SEO who can accomplish the project professionally and in less time.
Your energies are best spent in determining how you can get the most bang for your buck. It makes no sense for you to dedicate your precious time to work for which others are better suited. Nor does it help your business to grow and prosper when you are doing work that an $8.50 an hour employee can accomplish with ease. Your success depends upon your working ON the business not necessarily IN it. Your biggest challenge as CEO of your operation is to find ways to produce more while spending less of your non-recoverable time in that effort.
Allow us to transform your website and your internet marketing strategies to ones that will bring your customers directly to your door. Freeing you from the challenges of staying ahead of the Internet learning curve is what we do best. Our service will leave you to better utilize your time and energy to build the better widget by leveraging your resources in the most effective way.
Save Yourself the Time
When you are ready to make your business rise above the rest of the crowd, it’s time to call the gifted Internet advertising experts at Houston SEO. Give us the opportunity to take the burden of learning an entirely new language and culture – the language of search engine optimization and the culture of a globalized marketplace – off your shoulders. You have better things to do with your energy.
If you are confused by the concept of Internet advertising, we stand ready to help. By using our expertise, our experience, our special knowledge, combined with the excellence that has earned us our sterling reputation, you will enjoy a higher return on your internet marketing investment. Call us today and learn why we remain among Houston’s most recommended Internet advertising specialists. Houston SEO is the answer to your Internet advertising challenges; let us make your website an articulate and effective ambassador for you and your products.
Call Houston Seo (713) 737 – 5529 today and allow us to show you what our company can do for yours.
Why is it so important to hire the right Houston SEO? Well, for one, if your website does not show up in the first or second page of Google’s SERPs (search engine results pages) your business is practically invisible to your customers.
Hiring the right Houston SEO is critically important for your online visibility. It leads to higher brand awareness, more sales and greater profits over the long term. If you cannot handle search engine optimization for your website, then hire a professional for this important task.
But that doesn’t mean you should hire the first Google specialist that you come across. Take your time and ask questions.
Here are the top 7 things you will want to know from your Houston SEO
#1: Ask to see a list of past and current clients
An online marketing firm should have no objection to sharing a list of their past and current clients. Ask for their clients’ contact information and follow up on those references. Talk to previous clients about this Houston SEO agency and discuss their campaigns. You will be able to determine whether the company has had a positive or negative impact easily.
#2: Ask the firm about the strategies used by them
You should expect your Houston SEO to give you a detailed explanation about the strategies they use. They should leave you in no doubt about how they would drive up your website’s rankings on Google’s SERPs. They should give you a good estimate of the time it would take them to arrive at a positive outcome.
Among the things you should ask for is a detailed technical review of your website. This will help to identify harmful elements affecting your website’s position such as broken links and error pages. You should expect the professional to provide both on-page and off-page optimization.
On-page optimization means making your website’s URL more search engine friendly. Examples of this are improving the internal linking structure and optimizing the web page titles, meta tags and headings.
Off-page optimization means working on various link building strategies, gaining authority, and improving the visibility of your site.
#3: Ask the Houston SEO whether they would adhere to Google’s Webmaster Guidelines
It is very important to select a consultant who will strictly abide by Google’s Webmaster Guidelines. They should follow the best practices not just on Google, but also on Bing and Yahoo! They should desist from any unacceptable practice such as keyword stuffing, doorway pages, hidden text, paying for links, etc.
Understand – Google is very strict about these things. If you want to be on Google, then you have to follow Google’s rules. Otherwise, you can very easily get banished from Google’s search engine. It is very important for your Houston SEO to only use White Hat techniques.
#4: Ask them if they can guarantee that your website will be ranked on top of Google’s SERPS
This is a trick question – no reasonable company can promise you that. No firm should say they would rank your website #1 on Google’s SERPs. At that point you should just turn back and walk away.
There’s a reason for this. Nobody really knows about the secrets of Google. An online marketing professional professing to “game” Google is wrong and unethical. It is nothing more than a bogus claim which cannot and should not be trusted by anyone.
Ranking number one cannot be guaranteed. A reputable specialist would follow the best Google practices to get you far ahead on Google’s SERPs.
#5: Ask them about their expertise as a local Houston SEO
If you have a local Houston business, then inquire about the consultant’s expertise in local search engine optimization techniques. Optimizing a website for local optimization is different from optimizing it for a national or global audience. Local optimization techniques include adding your city and state – such as Houston and Texas – in your website’s meta descriptions and title tags. As a result, this will inevitably get your website listed on Google, Yahoo and Bing’s local listings.
#6: Ask them about the changes they would make your website
The Houston SEO agency may make a number of changes to your existing website coding. So this will alter its content to an extent. That’s why you should ask about the changes they are going to make to each of your web pages. Clarify that they should ask for your permission before going ahead with any of the changes or altering the code.
#7: Ask them about the yardstick they use to evaluate the success of the campaign
How does the Houston SEO company measure the success of their campaign? What’s the yardstick of measurement used by them? Which analytics tools do they use? Do they use Google Analytics to track the incoming traffic and improvement in your site’s rankings at various stages? How do they plan to evaluate the success of their keyword strategy? Do they use specialized tools such as SEM Rush, for example? Also, you will want to know how and when they plan to share these analytics with you. You should expect to be sent a report every fortnight, at least, if not every week.
Lastly and most importantly, ask the consultant how much they charge for their services and about the terms of payment. Choose a mode of payment that suits your budget, allowing you to hire the best Houston SEO.