Automotive PPC Coral Springs, Florida has proven to be an incredible marketing strategy for dealerships. Back in the day, car dealerships used strategies such as commercials, radio ads, prints, and even billboards to promote their dealership. This may have been the number one way to promote their business, but things have changed. Today it is all about your presence online, and if auto dealership SEO is not done properly, it can not only keep you hidden from your customers, but it could hurt your business.
With Actual SEO Media, Inc., you can take advantage of our automotive PPC Coral Springs, Florida marketing tactics to help reach your audience. We are based in Houston, TX but have all the necessary tools and experience you are looking for to market your business no matter where you are located. So give us a call today for more information.
Magnify your dealership with Automotive PPC Coral Springs, Florida.
Never Heard of Automotive PPC Coral Springs, Florida?
Dealerships are falling painfully behind in the marketing world. Many of them are still using traditional marketing methods, and it’s like screaming into the void. If no one is around to hear your screams, all your effort will be for naught. You have to go to the places where your target audience congregates and present yourself in a way that compels them to approach you.
Marketing used to be all about convincing people why they need their products and services and why they should come to them instead of their competitors. Marketing is still somewhat centered around that idea, but it’s morphed into something a little more customer-based.
Customers today are perfectly happy being able to mute videos and skip over ads. They don’t like to be advertised to. They want to be able to find their favorite companies on their own time. Customers are well aware of the many companies that are out there and what they have to offer. Therefore, many of them will not feel compelled to drop everything and go buy the thing the commercial is telling them they need.
In fact, most consumers may feel less inclined to shop from a certain business if their ads become too repetitive, pushy, or frequent. Therefore, businesses have had to adapt the way to appear to customers. That is where PPC advertising comes in.
Pay-per-click advertising is sponsored or paid ads at the top of search engines such as Google. You place a bid on specific ad words, and then, when someone searches for those words, your business is displayed at the top of the SERP. You’ll have to shell out cash every time someone clicks on your link, but your company will be featured prominently on the first page, where it belongs.
Many dealerships don’t realize that their co-op deal works more in favor of the manufacturer than it does the dealership itself.
What’s so Important About the First Page?
Whether you focus on search engine optimization or pay-per-click advertising, the goal is to shoot up as close to the top of the first page as possible. Why, you might ask? Well, think about it when you search for anything on the Internet. You type in your search bar and hit enter. You probably are going to get hundreds of thousands, if not millions, of results, correct?
Then, you probably are not going to search through every single one of those results. The information presented on the first page is the one you will use the most. Moreover, you probably won’t scroll very far down the page if you don’t have to. If what you need is on the first page, there’s no point in looking further.
It is said that over 60% of all shopping endeavors start with a search online, and 75% of those searches never even make it to the second page. Therefore, it is incredibly important to show up on the first page at the top if you want people to see your dealership.
…But I Already have a Co-op Deal
Co-op deals – you might be thinking you don’t need any kind of PPC ads because you get money from your manufacturing company for the marketing you do. That seems like a pretty sweet deal, right? You get an allowance for your advertising, and you only have to follow a few rules and stick with particular vendors that your manufacturer chooses for you.
On the surface, it doesn’t seem like it’s all that bad. Take a look around, however, to see how well your ranking is online. Does your dealership show up at the top when you do local searches? If not, you might be wasting your recourses and spinning your wheels, which seem to get you nowhere.
At Actual SEO Media, Inc., we know how to comply with your co-op rules and still get you the results you are looking for. We have experience working with dealerships that are also under a co-op deal. So no need to worry about breaking your agreement. We know just what to do to stay within compliance and give you the results you deserve.
Contact Actual SEO Media, Inc. for More Details
Actual SEO Media, Inc. is an expert Houston SEO marketing agency that specializes in auto dealership SEO, pay-per-click advertising, and so much more. We have our own in-house team of writers, web designers, SEO specialists, researchers, and customer support. There is nothing we can’t handle when it comes to marketing your dealership properly.
We have been in business since 2013. We know how to promote your company no matter where you are or who you’re trying to reach. We can offer local SEO alongside your pay-per-click advertising so you can get the most out of your marketing potential.
If you are tired of what your co-op deal is offering, then give us a call today. We have offered you a free initial consultation. We can show you where your weak points are and which areas you are excelling at. We can offer you client testimonials and our past client references to give you an idea of what we are capable of. Stop wasting resources and ask how our automotive PPC Coral Springs, Florida services can help you today.
Find a new partner with Actual SEO Media, Inc. today.