Houston local seo company
Houston local seo company can help a company gain new customers using effective search engine optimization (SEO) tactics. It’s important to realize, however, that some steps which lead to high ranking on search engine results pages (SERPs) can take time. Legitimate companies achieve that goal without the website suffering from unscrupulous tactics. Many websites have found quick results using various tricks that communicate strong signals to search engine algorithms. This style is considered black hat search engine optimization (SEO). Black hat strategies will lead to a ban or severe restriction of a company’s website, and this may last for an uncertain period of time. Here a few of the black hat methods:
- Keyword stuffing – loading a webpage with keywords that read as jibberish. An example would be “Monster trucks monster trucks monster monster trucks trucks.”
- Invisible text – illegible text colored as the page background or hidden hyperlinks.
- Doorway pages – filling a homepage with keywords and then automatically redirecting the visitor to another page that is possibly unrelated.
- Unrelated keywords – popular keywords that are unrelated to the page content may result in extra search engine hits.
- Duplicate content – copying a large amount of material from another source with or without permission (plagiarize).
- Spam blogs – using computer software to automatically generate text with keywords to attract visitors.
The Proper SEO Process
Successful SEO is not achieved via short cuts. There is an ongoing process involved with consistently placing a website at top-ranking positions on SERPs. The savvy Houston local seo company must constantly stay abreast of the latest information regarding the ever-changing algorithms of search engines. The objective is to get clients’ websites found by their target customers without breaking online protocol. What the search engines were looking for last year may be obsolete now. Outdated techniques do not work.
ActualSEOMedia.com, a proven Houston local seo company, will only use industry approved white hat strategies:
- Keyword usage – limit the use of keywords and use appropriately.
- Legible text – keep all content visible and coherent with obvious links.
- Content-rich landing pages – a visitor will actually benefit from the first page that appears that has relevant information.
- Appropriate keywords – maintain focus on the webpage’s content rather than inserting unrelated keywords to draw extra internet search hits.
- Reference source material – paraphrase and cite sources of the material that is in addition to the original message.
- Blog intelligently – include backlinks to the insightful information that you post online.
ActualSEOMedia.com immediately provides feedback to clients that proves SEO is on the right track. Current website standings are immediately visible as well as those of the competition. Tools are available to display the amount of actual keywords. Additionally, demographics and technical specifications of the online visitors can be identified to assist in targeting the ideal customer.
However, patience is necessary when a Houston local seo company is moving a website up in search engine rankings. The search engines are looking for evidence of websites that are authoritative and relevant, which obviously cannot be achieved overnight.
If a Houston local seo company provides a guarantee that your website will rank number one in a major search engine, then look elsewhere for SEO help. No one can guarantee rankings on search engines for numerous reasons. For example, other websites are constantly in the same battle, trying to place at the top. Also, there are many different components to what a search engine is looking for. While experienced companies know how to get solid results, it is unwise and misleading to promise the very top rank in SERPs.
The number one component of a website that can give it tremendous favor with search engines is providing fresh, high-quality content. It is literally impossible to rank high in search engines without good content. Articles receive bonus points when they are lengthy and garner a lot of engagement among readers. When articles are short, unoriginal, or complete duplicates of information on other websites, the host sites may drop in rank for lacking originality and substance. An experienced Houston local seo company knows that covering the same topic repeatedly makes the site look like a spammy content farm.
The most basic piece of advice regarding content is to make sure it is written for humans and not for search engines. To really bring content to life, it helps a great deal if the clients can share their expertise as well as helpful tips and advice for site users.
Keywords: A Real Key
One of the important services provided by an effective Houston local seo company is keyword research. The keywords used in content help to ensure that target customers find exactly what they are looking for. Search engines largely operate based on keywords to know how to rank pages. Not only should there be the most effective keywords, but they should be in key places for maximum results. An example of this is within the title pages.
Here are a few of the benefits when collaborating with us:
- No contractual obligation. You decide to continue the service based on your satisfaction.
- Strictly ethical methods will keep your business safe from violating search engine guidelines.
- Practical and current SEO techniques are standard to maintain high rankings in SERPs for your organization
- Technical and comprehensive reports are always available to keep you informed of position including the competition.
- Your website will be ready before any SEO procedures begin.
- Your organization will be distinctive within your service area to refrain from any conflict of interest.
Don’t waste time with or pay exorbitant fees to a company that uses black hat methods for online marketing. Trust an SEO company that strictly abides by industry approved strategies and techniques. Contact ActualSEOMedia.com at (713) 737 – 5529 to get real, long-term results. Your company will be in good hands and well taken care of. We are a proven and successful Houston local seo company.
Check out the upcoming events and theaters in the Houston area: http://www.houstontx.gov/events/