Are you looking for a Houston Texas Digital Marketing Agency that can help you amp up your presence online? If so, consider contacting Actual SEO Media! We have a team of experts who can help you come up with a plan to increase your company’s visibility on Google.
Our specialists use advanced software to implement SEO and marketing strategies. They are passionate about helping you grow your business and know how to optimize your position on the web effectively.
Furthermore, our content writers and website designers can create visually appealing content and work to make your website easy for consumers to navigate.
Digital Marketing Services
PPC, or pay per click, advertising is a method of digital marketing that many business owners use. When you create a ppc ad on Google, there are several ways you can make it as useful as possible.
First, it is essential to use keywords in your ad, which are related to your particular business or service. The result is that when that specific keyword is search by a person, your ad will show up among the results of the first page.
Each time a person clicks on your ad, you will receive a charge for a small fee, usually in the range of $25. While this fee would cause many business owners to hesitate in creating a ppc ad, you will soon see it is well worth the investment. The flow of potential customers, those who click on the ad, will bring in the possibility of profit and return on your investment.
Another element of ppc ads to consider is the wording you use to draw customers to click. If you are unsure what the correct method is for determining what should go on a ppc ad, consider contacting the experts at Actual SEO Media. We can help you determine what your advertising goal is and create an ad that directs new business to your website.
While ppc advertising is undoubtedly an effective method of digital marketing, it is much more effective when you partner it with traditional SEO marketing. PPC ads can help give your company website a boost in traffic, but without SEO incorporated into your marketing plan, there will be no organic flow of website visitation.
SEO, or search engine optimization, is another technique that can be used to direct traffic to your website. Unlike PPC advertising, it is a free tool you can use. However, there are specific protocols to consider before diving into the world of SEO. Let’s start by explaining how the SEO process works.
The Effective SEO Marketing Plan
Every day millions of people search Google for specific products and services. Each time they search, they use words that define what it is, they are looking to find. SEO specialists refer to these search terms as keywords. When a keyword is used frequently to search for a particular service, Google recognizes the connection and records it.
For example, if a person is looking for a company that sells solar panels, they might search ‘solar panel dealer in Houston.’ Or, for more specific results, they might type in something like ‘solar panel dealer and installer Houston TX.’ If both of these search terms are in use often enough, then Google will store them as being related to solar panel services.
If you are a solar panel dealer and are looking to draw in more business, employing an SEO marketing plan can be a significant step in that direction. Actual SEO Media uses a simple yet effective method of creating content using these keywords.
Our SEO specialists start by creating a list of keywords that Google determines are relevant to your business or service. Then, our content writers construct articles, blog, and other website content which incorporated each keyword.
Following that, a website builder will stage this content on your company website in a way that is both visually appealing and easy to navigate.
By using these keywords, you are increasing your website’s visibility on Google. This, in turn, will organically drive more traffic to visit your website. If you would like to take an essential step toward growing your business, contact Actual SEO Media today! Our team of professional SEO specialists, content writers, and website designers can help you get there.
Traditional SEO methods are an excellent resource for any size company. However, small businesses require the use of local SEO as well. If you own a brick-and-mortar business, using digital resources to drive traffic to your location-also known as local SEO- can be crucial to your company’s success and sustainability.
For example, let’s say you own a small antique store in a downtown historic district. Your store is easy to spot from the road, and locally it is well known for its variety of antiques. However, outside of the local community, there is very little knowledge of your store.
To solve this issue, you can use local SEO to optimize your position on the web. By increasing your store’s location visibility on search engines like Google, you will be in a better place to draw in traffic. Local SEO includes using traditional SEO keywords to connect your business to people outside the local area.
In the past decade, social media platforms have become an ideal staging area for businesses to promote products, services, sales, and trending information. However, with so many social media websites available, it can be difficult to interpret which ones are useful to your goals.
Additionally, it can be time-consuming to manage all of your accounts. If you feel overwhelmed by this demand, consider hiring the Actual SEO Media team who can help with your internet reputation management.
Houston Texas Digital Marketing Agency
For the best Houston Texas Digital Marketing Agency, contact Actual SEO Media today!
Houston, TX Fun Facts:
- The Energy Corridor of Houston, or the business district, is home to the offices and headquarters of over 300 companies.
- Houston is home to more than 150 museums!
- Buffalo Bayou is a 53-miles-long river that flows through the Greater Houston area.
- Houston is the host of more than 400 events every year.
- For more information about Houston, visit the city’s website!