Although Actual SEO Media’s main location is located in Houston, TX, we have other locations you can contact if more convenient for you. The aim here is to help clients in all fields as they work towards their commercial objectives. As such, we have made it our mission to become available as a nationwide and even worldwide company. Above all, with our experience and true dedication, we’re sure in our ability to help you, regardless of where you are located. When it comes to online and social media marketing campaigns, you shouldn’t turn anywhere other than Actual SEO Media, Inc. We’ve helped countless clients in all sorts of fields, including dental clinics, law firms, pet resorts, plastic surgery clinics, and much more.
With close attention to detail and smart planning, we can create and manage online marketing campaigns that’ll be truly effective in gaining your leads through your online platforms. By using research-backed techniques and good SEO practices, we can help you increase the effectiveness of your internet platforms. Additionally, we don’t rest on our laurels. Regardless of how great the results are, we always aim to improve in any way possible. So you can expect to receive great results from a top-quality marketing agency for many years to come. Contact us at your earliest convenience to learn more about our methods, and they can help you.
About Actual SEO Media, Inc
Are you a business owner in search of truly effective marketing methods? If so, you should definitely check out the great services that Actual SEO Media has to offer. We’ve created and run digital marketing campaigns for a wide range of fields. With such vast experience, we are well-aware of what techniques work and how to improve on those techniques. Overall, we aim to use our experience and know-how to ensure we always adhere to the industry’s highest standards. When you choose Actual SEO Media, you’re betting on a great work ethic, friendly customer support, and a consistent and rigorous commitment to excellence. We look forward to hearing from you and starting the process of creating a truly effective marketing campaign for your company,
In today’s world, the internet is a huge part of everything we do, including business. With the economy being more globalized than ever, it’s important to have a solid and growing online presence. Just take the time to think about it. Regardless of what your company sells of offers, you won’t be getting the most out of your business without a quality website to attract online consumers. When we say quality websites, we mean a website that actually attracts online buyers and leads to increased business. Creating a website is one thing, but creating a website that’s effective in getting you leads is something completely different. With Actual SEO Media, you’ll have a company that’s experienced in increasing the leads of companies through their online platforms such as websites.
How We Can Help You
Many prospective clients come to us wondering about what exactly we can do to help their business grow. For those prospects, we just point to them to SEO (Search Engine Optimization) and how it can help them. If your business is creating its first website or in the process of redesigning the current one, SEO can seem like a totally new aspect. Fortunately, the experts at Actual SEO Media have tons of experience using SEO to help clients improve the effectiveness of their websites.
Even without much experience, it’s not too difficult to understand what SEO is and what it can do for you. In this article, we’ll go over what SEO is and how it tends to work. We’ll go over SEO basics so you can have a better understanding of what ways our services can impact your business in a positive way. Let’s get right into it. Here you’ll find an overview of all things SEO.
What’s SEO, and How Does It Work?
SEO, the acronym for Search Engine Optimization, is the process of optimizing a website with the aim of increasing the organic traffic coming from the search engine results page. Essentially, SEO means making specific changes to your website design and content with the goal of increasing its attractiveness to search engines. The end goal for most SEO campaigns is to display a website as a top result on a search engine results page.
Although the process of search engine optimization can be somewhat complex, the basic process and function of this process are not too difficult to understand. Search engines aim to provide the best service possible for the people who use their websites. As such, they focus on delivering results on search engine pages that are relevant to what the searcher is searching for and also high in quality.
Search engines need to understand what a site is about and what type of content it contains. They do so by scanning or crawling different websites in order to get a better grasp of what these websites are about. By doing so, search engines are able to deliver better results in terms of relevancy. The goal is to deliver results that will hopefully answer the question or need that the searcher has. Some other factors that search engines look for when raking websites are user-friendliness, mobile-friendliness, and how easy to read and navigate these sites are.
SEO for Business
Companies will aim to improve their SEO as they work towards ranking high in results pages for relevant phrases and keywords. For example, a company may write an article about how to build a treehouse. If this company wishes to get the content in front of the right people, the blog posts will have to be optimized so that it will show up as a top result for search phrases such as “build a birdhouse.”
There are tons of benefits that a business can receive from focusing on SEO. When working on your SEO, you’ll be working to increase and expand the visibility of your sites in search engines. By doing so, you’ll be reaching and engaging with more prospective clients than ever before. And when you create more engaging and SEO-friendly content, you’ll raise your chances of attracting more targeted organic traffic to your site. Furthermore, there are many factors that play a part in your site’s search engine ranking. Here are some of the factors to focus on when working on your site’s SEO.
Important SEO Factors
With a better understanding of what SEO is and what it can do for your business, let’s look at some of the major factors that impact a site’s SEO ranking. Google, the search engine giant, has an algorithm that they keep away from the public. This algorithm determines how a site should rank by taking into account several factors. Fortunately, we do have a good understanding of some factors that impact your website’s SERP (Search Engine Results Page) rankings. SEO factors consist of both on-page and off-page factors, which we’ll look over below.
Before going into detail on the factors that affect on-page and off-page SEO, let’s first take a look at the role that content plays in all this. Content is effective in terms of attracting search engines and helping companies make valuable connections with those browsing their sites. Therefore, the more quality, relevant content pieces you have on your website, the more likely you’ll be of ranking higher on SERPs. Likewise, visitors will spend more valuable time on pages that have content that interests them and helps them. Even more, having quality content could lead to a purchase.
Creating content that is both SEO-friendly and interesting to readers is a good recipe for online success. Companies can do so by creating several types of content pieces that are well-written and relevant to you your targeted audience. Here are some types of content companies can focus on when aiming to improve their content offering and SEO rankings:
- Articles and blog posts
- Consistent social media content
- Whitepapers and E-books
- Tutorial guides and how-to guides
- Videos and audio recordings
- Visual content such as infographics
When creating content, you should be aware of SEO keywords and phrases. SEO phrases and keywords are what search engine users type in when searching for specific information. When you create content that’s focused on these phrases and keywords, you’ll improve the chances of ranking better in SERPs of these keywords.
Another important factor to keep in mind is how fresh your content is. When we say freshness, we are referring to how often your company publishes new content. However, new content is only one of the ways to keep content fresh. You can also freshen up your content by updating existing posts, rewriting them to make them more relevant and effective, or adding information and data over time. And although creating content is, in fact, time-consuming, the efforts will pay off in the end. Google and other search engines love quality content. Even more, consumers appreciate good content as it helps them understand the value your company can provide.
The goal here should be to start creating a few blog posts in order to build a solid social media following. Once your company has established a group of online followers, you can work towards creating several types of media content to attract new leads.
Factors of on-page SEO are the elements that happen on the website. You have complete control of on-page factors, meaning that you can work to improve them by adhering to the best practices for SEO. When improving your on-page SEO, you’ll go beyond just content marketing and into deep levels of your site’s HTML.
Here are some of the factors that can help you on-page SEO:
- Title Tag – The title tag on each page tells the search engines what your page is about. A good title tag should be 70 characters or less. Additionally, a title tag should include both your business name and the keyword or phrase that your content is focusing on.
- Meta Description – A website’s meta description tells a search engine a little bit more about what your page consists of. Additionally, a meta description helps human visitors know that the page is about and whether or not the content is relevant to them. Your site’s meta description should include a keyword while also providing details to explain the content to a reader.
- Sub-headings – Not only do sub-headings make your content more digestible to site visitors, but they can also positively impact your SEO. Using H1, H2, H3 tags will aid search engines in better understanding what the content on the site is about.
- Internal Links – One thing to note is the significance of hyperlinks and internal links. By linking to content on your site, you’ll improve the understanding that search engines have of your site. So if writing a post about the value of a product or service, you could link to a page of the specified product or service.
- Image Name and ALT Tags – Most websites will have images somewhere. As such, you’ll want to include a phrase or keyword in the image name and alt tag. Search engines use image names and alt tags to better index your images. Additionally, image names and alt tags may appear when users are looking up an image through a certain phrase or keyword.
On-Page SEO Continued
When looking to place SEO keywords and phrases on your pages, try your best to stay away from over-optimization. Google and similar search engines actually penalize your page is determined to oversaturate the content with the keywords. Furthermore, you should aim to focus your content on no more than one or two keywords. Following this SEO best practice helps keep your content relevant and specific. Companies who attempt to tackle too many keywords at once can negatively affect their SEO as the content tends to become unfocused and thin.
Aside from content, it’s also important to focus on your site’s architecture. The goal for a good website should be to help search engines as they scan or crawl your pages and content. Companies can build internal links between pages, create a sitemap, and submit that sitemap to search engines. By doing so, companies will improve their site’s scannability, and consequently, giving search engines a much better understanding of what your content is about.
Moreover, another aspect of site architecture you should focus on is mobile-friendliness. Online consumers oftentimes search for information and brands on their mobile devices. As such, you should aim to make your site viewable, readable, and navigatable from a mobile device. A mobile-friendly site helps in user experience while also helping your site’s SEO.
Apart from on-page SEO elements, there are also off-page factors that can impact your ranking. Though you don’t have direct control when it comes to off-page elements, there are still ways to improve the likelihood of these factors working in your favor. Here are some of the numerous off-page SEO factors that’ll impact your SEO rankings:
- Website Trust – Trust is becoming more and more important as a factor in search engine rankings. Google determines whether a site is legitimate or not by evaluating your site’s trust. A great way for companies to increase online trust is with quality backlinks from sites with authority.
- Links – A very popular way of building off-page SEO is through backlinks. Be aware, though, as you’ll want to be careful of spamming sites with your links. In fact, spamming sites with your links can easily get your site banned from search engines. Instead of taking this approach, you should take time and create valuable relationships with influencers who create quality media content, and that will link to your site on their content.
- Social – Yet another important off-page SEO factor is social signals, which include shares and likes. When it comes to SEO, you should look for quality shares from quality influencers. With more quality content published, you’ll have higher chances of getting people to share your content.
Even without full control of what happens outside your organization, you can still increase the chances of improving off-page SEO by publishing more quality content that will be helpful to others. Content that is relevant and interesting is more likely to be linked by others and shared on social media. Simply put, having trustworthy content can lead to search engines trusting your site more.
Black Hat SEO
Generally speaking, there are two different approaches to SEO. These two approaches are the black hat and white hat SEO.
There are companies who solely focus on SEO to rank their content as soon as possible in order to make money in the short-term. Black hat SEO consists of tactics that focus on optimizing content solely for search engines. The organizations do not take into account the human visitors who actually navigate and read their site content. Even more, these organizations will bend to break the rules to rank quickly and to make a quick buck.
At the end of the day, black hat SEO is detrimental when it comes to the human aspect of the internet. Pages created following black hat SEO tend to be difficult to read and actually look a how lot like spam. Yes, sites may rank more quickly than those optimized properly, but these sites will likely be penalized or banned from search engines sooner rather than later. Overall black hat SEO is a get-rich-quick approach that can ruin a company’s chance at having a sustainable online presence that brings in leads for many years to come.
White Hat SEO
One the other end of the spectrum is white hat SEO. This approach is great as it effectively optimizes your website for search engines and helps build a sustainable business online. The white hat approach is great as it also focuses on the human audience that actually clicks on and reads the content. The goal of white hat SEO is to produce content that is easy to read and navigate while adhering to search engine’s rules for good ranking.
The reason for choosing a white hat SEO approach over black hat SEO is quite simple. Black hat SEO may help you quickly, but it’s inevitable that search engines eventually find out and penalize your site severely. In fact, depending on how severe the offense is, your site could be unable to come back from the penalties. A great way of building a sustainable online business is to follow the best practices in SEO. By doing so, you’ll create effective content that’ll drive more organic traffic over time.
Key Points and Takeaways
Now that you have more information on what SEO is and what it can do for you, you can now work on your site with the goal of improving its SEO. Keep in mind that there are numerous factors that’ll determine your SEO ranking. With that being said, content that is valuable and relevant is an important aspect to focus on. Another thing to note is the fact that search engine optimization will take time to work its magic. So don’t expect to experience the benefits of SEO overnight. Just know that the time and money you spend on these campaigns will pay off for many years to come.
If you’re looking for help with your company’s SEO or you simply don’t have the time to handle your company’s marketing campaigns, we’re here to help. The experienced and talented team here at Actual SEO Media, Inc. is ready to help you improve your SEO ranking. Here are some of the services you’ll receive when you choose to work with Actual SEO Media, Inc.
One thing you should definitely keep in mind is the changing nature of the SEO landscape. There are frequent updates to Google’s and other search engine’s algorithm. As such, it’s important that your marketing techniques adjust to the constant changes being made with the algorithms. Otherwise, you risk making your digital marketing campaign obsolete and ineffective. This is something you won’t have to worry about when acquiring the services of Actual SEO Media, Inc.
Our research team is constantly looking for the most up-to-date methods of increasing organic traffic. Through countless hours of deep research, we work towards staying up to date with the latest and most effective techniques currently being used. As a result, you’ll be able to rest easy, knowing that your digital marketing campaigns will remain effective for many years to come.
Additionally, our research team is also great at finding ways to improve our current techniques. Here at Actual SEO Media, we don’t rest on our laurels. Despite the great results we’ve achieved with our current clients, we are well aware that there is always room for improvement. As such, we’re constantly looking for ways to improve our methods in any aspect possible. You can expect consistent results when you choose us as your professional marketing agency.
Enhancing Online Visibility
SEO is great for many reasons: one being the fact that it helps companies become more visible in the digital world. Enhancing online visibility is important because of the number of online consumers constantly searching for products or services. If your company is not visible to them online, then you’ll be missing out on tons of potential business. This is where our SEO services come in.
With proven methods and a great work ethic, we’ll work on getting your company’s sites as a top result for certain keywords or phrases. Whether you’re a dental office, engineering firm, or martial arts dojo, we’ll help you appear on search engine results when your targeted audience types in a certain word or phrase. We do so by creating content, backlinks, and other proven SEO techniques that will work towards increasing your organic traffic.
As we went over previously, a major aspect of SEO is the type of content you have. Having content that is helpful and interesting to readers is a great way of increasing your SEO ranking. One problem, though, is the amount of time it takes to create valuable content on a consistent basis. Fortunately for you, our writing team has vast experience in creating valuable and relevant content for a wide array of clients in numerous fields.
We have created content for engineering firms, law firms, pet resorts, private schools, and much more. All this experience gives us full confidence in our ability to write effective content for any type of company. Our content writing services are great as they create content that is both relevant to the company and SEO-friendly. And as you know, quality content is a great way to work towards better SEO rankings.
Contact Us Today and check out our Houston or Other locations
If you are interested in gaining more leads via your company’s online presence, you should contact Actual SEO Media at your earliest convenience. You can reach us via phone at (832) 834-0661. Moreover, you can learn more about our services by visiting the sites to our Houston Main Office Location, Williams Tower Location other locations. We look forward to hearing from you and getting started on your digital marketing campaign.