Pay per click advertising can be a powerful marketing platform for almost any business. In our digital world, any company needs to invest in paid search. The reasons being there are daily changes in organic search algorithms and people’s never-ending patience.

You may be knowledgeable about this type of marketing, but there are some other interesting facts about this useful tool you definitely need to know.

pay per click

Get in touch with Actual SEO Media today, and we’ll provide a free consultation on how to get your business in the best position possible.

Mobile Devices are More Prevalent

More than half of paid search clicks are mobile. This means that it is crucial to have a mobile-friendly website or app that meets your company’s needs. Be sure that your pay per click campaigns are equally mobile-driven so that you are always ahead.

Top and Spots Generate Clicks

Although your SEO strategy is top of the line, and your rank is organically for specific keywords, paid search clicks usually outnumber your organic clicks. Investing in paid search is crucial when considering 41% of the clicks on a page go to the top 3 0r 4 paid ad spots

Pay Per Click Ads Result in Calls

Having your business phone number readily accessible to clients or future customers is very important. More than half of people who click on PPC ads call the business, according to mobile-search statistics reports.

Negative Keywords are Useful

Using a platform to eliminate less likely conversions through adverse keyword selection can advance the efficiency of your campaign.  Additionally, negative keywords such as discounted and free can prevent you from wasting time on useless online traffic.

Google Adwords

In 2000, Google started a CPM platform. They created and managed advertisers’ campaigns and charged advertisers a monthly fee. Two years following, the Adwords Pay Per Click Model was introduced to the world and completely changed the online advertising model. Furthermore,, which is now known as Overture, was credited with curating the very first PPC model in 1998.

pay per click

The best path to success is setting up face-to-face with industry experts.

Here at Actual SEO Media, Inc., we want the very best for our clients; we specialize in keyword articles, SEO, web design, and internet marketing. Our team of experts is ready to equip you with the knowledge you need to get your campaign on the road.

Give us a call at (832) 834-0661, or feel free to visit our Houston Main Location; our secondary location is the Williams Tower Location. Furthermore, our Houston SEO offers a lot of information that can be beneficial to you.

We are now servicing the following areas but are not limited to: South Houston, TX, USA, Harris County, TX, USA, Jersey Village, TX, USA, Cypress, TX, USA, Tomball, TX, USA, Spring, TX, USA, The Woodlands, TX, USA, Fresno, TX, USA, Humble, TX, USA, Pearland, TX, USA, League City, TX, USA, Pasadena, TX, USA,  Kemah, TX, USA, Clear Lake Shores, TX, USA, Katy, TX, Harris County, TX, Fort Bend County.