Working with a competent SEO consultant Freeport, TX can be a life-saver for your business. If you’ve worked hard to build your business, you want people to see the fruits of your labor (and hopefully purchase your products or services). But how in the world are you supposed to promote your business in an online ocean full of competition?
Working with an SEO consultant Freeport, TX like Actual SEO Media, Inc. can help. Our team consists of SEO specialists in every area, including web developers, content writers, and keyword researchers. We do all of our work in-house, so when you choose us to provide digital marketing for your business, you can rest assured that we’ll take care of everything ourselves.
Best of all, when you hire us, we’ll provide support any time you need it. If you’re having issues with your site or just want to ask about your current metrics, you can easily contact us for information. We want to see your business succeed as it should, so we’ll stay by your side the whole time! Get started with a free consultation today.
The Importance of Hiring an SEO Consultant Freeport, TX
If you’re running a business, you’ve probably heard the term “SEO” thrown around a lot. But what exactly is SEO, and why is it so important for your business’s digital marketing campaigns? SEO stands for search engine optimization, and it’s an umbrella term for the process of optimizing your website so that it appears higher in search engine results pages (SERPs).
Think of it this way: if the internet is a library, then search engines like Google are the librarians. When someone types a question or keyword into the search bar, the search engine looks through all of the books (websites) in the library to find the ones that are most relevant to the search.
SEO is the practice of making sure your book (website) is in the right section, with the right tags and labels, so that the librarian (search engine) can find it easily and recommend it to people who are looking for information on that topic. It consists of three main parts: on-page SEO, off-page SEO, and technical SEO. We’ll describe each one below.
On-page SEO is all about the content on your website. This includes things like the keywords you use, the structure of your content, and the way you format your pages. Think of it like writing a good book – you want to make sure it’s well-written, easy to read, and has all the information your readers are looking for.
One important aspect of on-page SEO is using relevant keywords in your website’s content, headings, and meta tags. For example, if you run a pet supply store, you’ll want to include words like “pet food,” “cat toys,” and “dog grooming” throughout your website so that search engines know that your website is related to pets.
Other important factors include having a user-friendly website structure, including internal links to other pages on your site, and making sure your website loads quickly. All of these things help search engines determine the relevance and usefulness of your website, which can ultimately lead to higher spots on SERPs and more website traffic.
Off-page SEO, conversely, is all about the things you do outside of your website to improve its visibility and reputation online. It involves building relationships with other websites and influencers and getting them to link back to your website.
The more high-quality recommendations you have, the more likely search engines are to recommend your site to their users. Search engines see your website as more trustworthy and authoritative, which can ultimately lead to higher search engine rankings and more traffic. Some common off-page SEO tactics include guest blogging, social media marketing, and influencer outreach.
For example, suppose you run a fashion blog – you might reach out to popular fashion influencers on social media and ask them to share a link to your website with their followers. Or, you might write a guest blog on other popular fashion blogs and include a link back to your website. These tactics can help you reach a wider audience and build your website’s reputation as an authoritative source of information in your industry.
Finally, technical SEO is all about the behind-the-scenes stuff that makes your website work. This includes aspects like improving your site’s load time, mobile-friendliness, and security. It also involves things like optimizing your website’s code and fixing broken links. Think of it like the foundation of a house – it might not be visible to the naked eye, but it’s essential for the house to be structurally sound and functional.
One important aspect of technical SEO is making sure your website is mobile-friendly. More users are accessing the internet on their mobile devices every day, which is why search engines like Google prioritize websites that are optimized for mobile devices. This means your website should be easy to navigate on a small screen and should load quickly on a mobile network.
Another important aspect of technical SEO is ensuring your website is secure. This means using HTTPS encryption to protect your website’s data and users’ personal information. A secure website not only makes your visitors feel more comfortable but also improves your website’s search engine rankings.
The Business Benefits of SEO
So why is SEO so important for your business? For one thing, it can help you get more traffic to your website. When your site appears higher on search engine results pages, more people are likely to click on it and visit your site. This can lead to more sales, more leads, and more revenue for your business.
But SEO isn’t just about getting more traffic – it’s also about getting the right kind of traffic. When you optimize your website for certain keywords, you’re targeting people who are already looking for the products or services you offer.
So why should you hire an SEO consultant instead of trying to do it yourself? Well, for one thing, SEO can be a complicated and time-consuming process. When you hire Actual SEO Media, Inc. as your SEO consultant, we can do all of this work for you, allowing you to focus solely on running your business.
Fun Facts for Freeport, TX:
- Freeport is home to the second-largest private beach in the country, Surfside Beach.
- The city hosts the Brazosport Museum of Natural Science
- Freeport is also the site of the largest Dow Chemical plant in the world.