SEO/SEM

SEO/SEM: What Does It All Mean?


SEO stands for search engine optimization. SEM stands for search engine marketing. Both SEO and SEM are the key to online advertising. Both techniques have the same goal: get your website to the top of the search results. From there, web traffic will increase ten-fold. That means that you’ll see an ever-increasing uptick of both lead acquisitions and lead conversions.

Many people aren’t familiar with this sort of marketing and it is very new. There are no classes or schools for this sort of work. We’ve developed this expertise, skill, and experience through all of the constant work and ambition to perfect the craft.

SEO and SEM are intertwined. You cannot do an effective job of SEM without SEO. On that note, SEO requires a large degree of SEM. Let’s discuss these two a little further.

seo sem

The Challenge of SEO

SEO truly is challenging, and also time-consuming. If you’re more interested in the results and not the process, Actual SEO Media will handle the latter for you. The goal of both SEO and SEM is to get a website to the top of search engine results pages. The most difficult aspect of the task is that there are often many millions of pages competing for a keyword. That being said, you must pay attention to multiple factors to ensure your website’s greatest chance of success. Three of the many components of website optimization are web design, content, and keywords.

There’s a lot of mystery surrounding the search engine optimization, but it’s really just about earning Google’s trust. It is also about earning Yahoo’s and Bing’s trust. But since Google is the predominant search engine by far, we discuss search engine optimization primarily in regards to Google search. Online marketing is about building your authority in the online world in order to increase your online visibility and rank highly on the search engine pages.

This depends on the following factors:

  • #1: Authority, which is measured in terms of the quality and number of incoming links to your site.
  • #2: The number of years your site has been in operation.
  • #3: Quality and uniqueness of the content.
  • #4: Relevance, which is a combination of the three factors mentioned above.

As any Houston SEO consultant will tell you, search optimization and local SEO is something that takes time and patience to build. But once you’re established, it pays amazing dividends over many years to your business, in terms of incoming traffic, leads, return on investment and conversions. 

Responsive Web Design

Creating a responsive website is a critical factor in SEO/SEM. The work that is needed for improving page ranking goes way beyond having nice graphics. A website must be easy to use and also provide a pleasant experience; otherwise, visitors won’t stay and certainly won’t buy. It begins with loading time. If there is hesitation in loading, the user will usually exit the page to continue surfing the Internet and find what they’re looking for elsewhere. For a great website, expect speeds averaging in the 90s for Moble and Desktop surfing.

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Mobile compatibility is essential for SEO/SEM

When a user accesses your website, a version compatible with the device you’re using should open. What users want to see on a desktop is entirely different from what they want on a tablet or smartphone.

Mobile-friendliness will help boost search engine ranking. If there is no mobile design, your website will likely be demoted in the rankings. The following are more aspects of web design that are crucial:

  • The text should be easy to scan.
  • Navigation should be simple.
  • There should be a minimal amount of needed scrolling and clicking needed.

The professionals at Actual SEO Media are able to help with your website and ensuring that your web design is responsive to users. They can help with the overall design of your website. Including graphic design, navigation, and setting up web pages. They understand how websites should function to make it easy for visitors. Their expert team can guide and help you in designing a website that you are happy with. But is also user-friendly that anyone will be able to navigate. Research shows that if a website is hard to navigate, visitors will simply leave without giving your business a real shot. Having a responsive web design is crucial. 

Keep Up With Content

There are numerous factors that contribute to the quality of a website’s content. There must be a reasonable balance between using keywords in order to capture the attention of search engines and providing great user experience. The proper structure for  SEO content is as follows:

  • Fresh content should be added no less than two times per week.
  • All information on the website must be up-to-date. Any information that becomes outdated or obsolete should be removed. Links should be checked occasionally to be sure they are all still working as intended.
  • The content should be based on the keywords strategically chosen. Not just any content will do. Of course, it should be original. But it should also have value. Whether content is engaging because it’s informative, instructive, interesting, funny, or entertaining is unimportant. The goal is to inspire visitors to visit again because they like what they find. Only the best SEO/SEM services provide the content that keeps people coming back for more.
  • It helps to include images along with content. Just be careful that items added to the website don’t slow down response time discernibly.

The Power Of Keywords

The basis of SEO involves understanding what the best keywords are to focus on. This is done to rank better in searches made by your target audience. This was the first major factor in connecting a search with websites. Pages optimized for a particular keyword are listed in search results. Over the years, the factors that determine the order of results have evolved. These factors are called algorithms. The Google Hummingbird update made a change with regard to keywords. Long-tail keywords now have more impact. It’s wise to create content that directly answers common long-tail searches.

There’s a bit of a science to making the best choices of keywords to use on your website. The most basic keywords have a massive volume of competition. If your site is still building up authority as a valuable online resource, it is best to choose keywords that have a lot less competition. Keywords are the phrases that users enter into the search engine when they’re searching for a specific product or service.

Our Writers Know All The Techniques To Impress Google Algorithms!

It is not as simple as just writing a bunch of pages of keywords you think people may be searching for. An SEO expert will do extensive keyword research and find which keywords people are most searching for when looking for a business like yours. They’ll review how often these keywords are used and where. They will be able to determine which keywords will be easier to write about to get more clicks to your website. The more clicks you have to your website the more rank you will have. 

The keywords that are most difficult to rank well on in search results are the most common keywords in each particular industry. Targeting these keywords is a good idea over time, due to the sheer volume of searches that could end up drawing traffic to your website. Trust our professionals at Actual SEO Media to complete the SEO that is done based on extensive research, including in the matter of choosing keywords. We will ensure that you are getting quality traffic to your website with the keywords we search and implement.

Rank your website with basic SEO factors

We provide SEO services that improve search engine rankings and generate leads.

You Are Just One Call Away! 

At Actual Seo Media, we use many methods of search engine optimization that are used to market your business.  Call us at (713) 737-5529, and let’s talk about luring customers to you during our free consultation. Here at Actual SEO Media, serving you is our pride and joy. You will never be just a number to us.  Our business is helping your business thrive, and our personal service is second to none. We guarantee courteous, professional, and high-quality services at reasonable prices.

Call  (713) 737-5529 to book your free consultation with Actual SEO Media today!