Search Engine Optimisation Consultant

When it comes to a search engine optimisation consultant, no one can beat the talent here at Actual SEO Media, Inc. We can transform your official business website and online presence into something you can be proud of. We use strategies like social media marketing, web design, article writing, online reputation management, and more to help you get ahead.

Have you found yourself struggling to attract new customers to your business? Are traditional marketing methods like TV, newspaper, billboards, direct mail, cold calling, or radio ads not working for you anymore? Have you grown impatient about figuring out another method to improve your online presence by yourself? Perhaps what you need isn’t a new “original” method but the help of a search engine optimisation consultant.

No business can go astray with help from a SEO consultant. Search engine optimization (SEO) is a digital marketing method that has proven itself time and time again. Rather than relying on offline methods, your customer has shifted most of their attention online. That’s why you should also shift your marketing methods online.

Of course, there are various Internet marketing methods, but SEO campaigns are one of the most effective methods, regardless of how small or large your business is. SEO emphasizes grounding and optimizing your website to become a hotspot of activity among your customer base, attracting new customers and retaining your loyal consumers. Case studies show that once your website and brand become an authority within your sphere of influence on the Internet, they will naturally appear in front of a wider audience.

SEO is an essential marketing tool that businesses need to use. Call our search engine optimisation consultant today!

Although SEO is simple to explain, many tiny and minor details could affect the overall quality of your marketing campaign. Rather than learning a whole new marketing method and managing it on top of your day-to-day business routine, it’s easier to hire an SEO consultant. This is especially true for larger businesses with multiple locations or chains, with a lot going on top-down. Having an expert review the ins and outs of your website can help your business reach out to your target audience.

Actual SEO Media, Inc. has provided free initial consultations for businesses in communities far and wide since 2013. Whether you’re a new, smaller business or a larger, well-established business, our team of search engine optimisation consultants can help you take a solid step forward. Contact our SEO agency today to learn more about how our SEO consultation services can help you take a step in the right direction.

The Raw Potential of a Search Engine Optimisation Consultant and Talented Work

Search engine optimization, SEO, search marketing, SEO marketing – many terms exist to describe the same process. Search engine optimization is optimizing a website to ensure it ranks highly on search engine result pages (SERPs). This online marketing method works well for businesses and budgets of any size because it’s one of the most cost-effective long-term strategies.

Gear your website up for greatness. The right SEO consultant can help you take the first steps.

Here’s the rundown – everyone nowadays relies on search engines. Think about it: who or what do you turn to when you need to know more about something? Most people pull out their phones or computers, pop open Google, and type in whatever they want to know more about. You guessed it – Google is a search engine, specifically one of the most trusted, reliable search engine giants.

Once your website falls into Google’s good graces, it’ll appear more often during related searches, which will attract more visitors. Let’s put it this way – the earlier your website appears on the SERP, the more relevant the information, answer, or content is to what the user was searching for. Most people only click on the first answer, and if they’re feeling really lucky, they’ll take a peek at the next few as well. However, very rarely will users move to the next page.

That’s why you want the help of a SEO consultant to ensure that your pages can rank that high and maintain it. Working with an SEO consultant can help you stay on top of the result rankings and above the competition. Although we can’t guarantee you’ll take home the crown for every keyword you invest in, we can certainly help you increase and maintain your pages’ high rankings.

So long as you have a website, it’ll be subjected to a search engine’s scrutiny and be ranked according to relevance and user experience. It doesn’t matter if you have a chain, multiple locations, or only one storefront; your website or websites will become your foundation online. If you don’t want your website hidden behind obscurity and layers of red tape, a search engine consultant can help you cut through.

Cracking the Keyword Code: Discovering the True “Key” to Success!

The core aspect of any worthwhile SEO strategy is based on the quality of your website’s keywords. When you sit down with our SEO team, they’ll discuss the possible range of keywords that you want to associate your business with. We’ll even discuss geotags and locations, setting them to specific communities depending on whether you have multiple locations or wide service areas. Once you work with Actual SEO Media, Inc., you’ll see the difference between having an SEO consultant and not.

Keywords act as all-important traffic signals. When search engines index websites, they tag each page with a specific keyword.

When a user searches for that keyword or something similar, the search engine will pull up a list of results that use that keyword. That list will be ranked from most relevant and user-friendly to least relevant and user-friendly. That’s why you want to tailor every keyword on your website to match your business’s niche, industry, services, and products.

If you don’t, you’ll end up in an unfortunate situation where the wrong people are finding your pages. For example, let’s say that you have a business selling windows and other types of glassware. If one of your pages gets tagged with “glasses,” that could mean one of two things – prescription glasses or drinking glasses.

Of course, you know exactly which type of glasses you’re talking about. But Google might not put two and two together. That is until they realize that all the users who click on the page looking for prescription glasses are leaving when they realize they’re in the wrong place.

We’ll focus on the keywords, so you don’t have to. After all, keywords are such a fundamental building block for SEO marketing. Keywords form a map that directs online traffic to the desired websites. If keywords weren’t clearly delineated on a page, the search engine crawlers and bots wouldn’t know how to categorize or identify the content.

Our thorough keyword research will dig deep into your industry and niche so that we can tailor everything to your business. We’ll also choose the best geotags and pair them with each of your locations or help you establish yourself in your given service area(s). Doing so will help you establish strong local SEO, giving you more visibility in a specific region and helping your business grow. This is especially important for businesses with multiple locations, a large chain, or a wide service area.

Keyword research is a crucial part of any SEO strategy. A search engine optimisation consultant can point the way forward.

Of course, our SEO consultants will keep you in the know. We’re not one to ask you to follow along with our strategies blindly. If you have any questions about how our SEO services are benefiting your business, we’ll take our time to explain everything to you. We never want any of our clients to feel out of the loop about their own digital marketing.

Unlocking Keywords’ Secrets: Decoding the Language of Online Success!

Search engines like Google consistently continue to upgrade, enhance, and optimize their algorithms to ensure that users can get the answers to their questions as fast as possible. As search engines continued to tweak their algorithms, a terrific development emerged. Now, more emphasis is placed on user intent than the strict meaning of the inputted keyword.

The search engines will now figure out the true intent of the keywords, depending on how or what the user is searching for. For example, if a user inputs “cute puppies” into the search bar, it’s a vague enough keyword that anything could show up. However, if they input something more specific, like “puppies for sale near me,” you can tell they intend to buy. Similarly, if the keyword was “good dog breeds for beginners,” the user is likely researching and needs more information than a store.

When our search engine optimisation consultants research your next batch of keywords, we’ll include a good mix of different keywords. The more specific and tailored we make the keywords, the wider variety of users will visit your website and increase organic traffic.

After all, your website can’t stay afloat with only one type of intent. Instead, we can create a sturdier foundation for your business’s online success with keywords that can attract users and retain their interest for later, even if they don’t interact or buy anything from you the first time.

The Long-Tailed Treasure Hunt: Enriching Your Repertoire with Catchy Keywords!

Aside from user intent, our SEO team will also look into specific long-tailed keywords for your business. It’s difficult for local businesses to compete for some keywords, especially when large corporations hold the majority of interest in certain keywords in certain industries. For example, if you’re a coffee shop trying to compete with keywords like “coffee” or “lattes,” you’ll find that most users will end up clicking on the ever-familiar website with your friendly green twin-tailed siren logo.

Even if you’re a well-established chain or major business in your own right, fighting for generic keywords that describe your industry means you’re missing out on other traffic. For example, keywords that could be geared for niches or specific areas of your industry garner attention collectively, even if they don’t do so individually. So, instead of “coffee” or “lattes,” how about some “Vietnamese coffee” or specialty lattes that your local corporate chain has no control over? That’s where you’ll find most of your clicks and web traffic.

Our team of SEO consultants knows exactly what you need. Although you can’t avoid having a bit of stock in those generic keywords that everyone in your industry needs, you don’t have to put all your eggs in that basket. Instead, our team will ensure that you have a good mix of long-tailed keywords that can bring in a steady stream of web traffic that knows exactly what they want to find from your business.

Shielding the Cyberverse: Unveiling Search Engines’ Catchy Security & Quality Check Moves!

Over time, Google engineers enhanced their search engine crawlers to become better and more attentive. “Panda” became an algorithm element that identified websites using black hat SEO tactics, such as keyword stuffing. These tactics are pegged as abusive of the system, and websites caught doing so are penalized by the search engine so that their website never sees the light of the search engine result pages again.

That’s why tracking keyword density is important while ensuring your keywords are relevant to your business. For example, on a page with 600 words, if the tagged keyword shows up 12 times, it’ll have a keyword density of 2%. This is the maximum limit of “acceptable.”

Your pages will slowly go into the deep end when they reach closer to 3% or more. At that point, your pages will be more for search bots than users looking for your content.

Search engines prioritize the users. If it’s not content that users would enjoy or bother searching for, the search engines will cause that web page to tank in the rankings. It might not force you to delete or remove the content, but it will certainly penalize it until it’s sure no one will accidentally stumble on it.

Of course, businesses that inadvertently poked at the search engine giants’ sore spots still have some hope of recovery. So long as you can clear up the pages and issues that the search engine has penalized you for, your business’s website has some hope to continue climbing the ranks again. However, it’ll take constant effort and persistence. An experienced SEO consultant can help you avoid these penalties and recover your website from any that might’ve occurred before you hired them.

A search engine optimisation consultant can ensure your website is seen by a wider audience than before. Learn more when you call Actual SEO Media, Inc.

Busting the Keyword Stuffing Blues: Unraveling the Catchy Dilemma of Overstuffing!

There’s no penalty for aiming pages, articles, or blogs around misspelled words. Adding that to your tactics is called being smart. Although Google and other search engines admire businesses that are smart about keyword research, they don’t appreciate it when you’re cheeky. Keyword stuffing is one of those cheeky methods.

Keyword stuffing is when a keyword is used repeatedly during an article, even if it makes little sense within context. Once upon a time, when the Internet was still working out its kinks and figuring out what worked and what didn’t, keyword stuffing was a viable strategy. However, now it’s considered a malicious form of SEO marketing and is heavily penalized by search engines.

Using malicious methods like keyword stuffing lowers the quality of your content. The practice is the antithesis of what search engines are trying to achieve. Google, Bing, Yahoo!, and other popular search engines want to provide users with results with quality answers. Websites that use keyword stuffing make finding the right answers to questions harder, so search engines will heavily penalize any website caught using this tactic.

Actual SEO Media, Inc. has a team of writers that can help you avoid fraudulent and malicious content on your website. Our team of SEO experts and writers work together to ensure your website is full of authentic and creative content. Avoid the mess and contact us to see how our content writing services can help your website rank better.

Navigating the Digital Path: Exploring the Intriguing Blend of Pay-Per-Click Ads and Keywords!

Web pages and keyword pages aren’t the only way you can utilize the keywords associated with your business. These content articles and pages can provide your business with solid, long-term results, but that’s the issue in some cases. It takes time for search engines to rank your pages properly, and you might not see results for weeks or months. If you want to attract some new business soon, there’s another approach you can take.

Ads! Specifically, search ads such as pay-per-click (PPC) ads can build on the foundation of keywords you’ve already laid out for your business. Like organic results, PPC ads appear on search engine result pages when a user searches for an associated keyword. However, this is where the power of understanding user intent comes in. These ads will only appear in front of users who seem like they’re ready to buy! We use paid search ads to direct your target audience to your landing pages.

Our SEO team will work with our search ad marketing team to help manage your PPC campaigns. Depending on your business practices, we’ll associate the correct positive and negative keywords with each campaign to ensure your ads appear in front of the right audience. These ads will increase your short-term results and get your website and business out there, as the rest of your pages are waiting to be properly ranked.

Reach out to our search engine optimisation consultant today for a free consultation.

Search Engine Optimisation Consultant: Unleashing SEO Wizardry

Keep your website above the board and clean of any mishaps with the help of a search engine optimization consultant. Our team of SEO experts can show you the importance of choosing the right keywords for your business and website.

We offer tons of great services, including keyword research, link building, and technical SEO services. We also offer web design and social media marketing. Our team will keep you up-to-date with our monthly reporting so that you always know how your optimization is going.

Contact us to schedule a free initial consultation and SEO audit with one of the top SEO consulting firms in Houston. We can help your website achieve greater conversion rates, whether you have a chain, multiple locations, a well-established location, or are starting out. We can become your search engine optimisation consultant!