When business owners look more into SEO and PPC, they may seem like vastly different concepts. You might even be debating about which method is best for your business. However, you don’t have to come to a decision after the biggest internet marketing dogfight of the decade. Rather than pitting SEO v. PPC, you can actually have both of them as part of your online marketing plan.
SEO v. PPC or SEO & PPC?
Now, that’s a better question than SEO or PPC. SEO or search engine optimization is actually pretty similar to PPC or pay-per-click ads. They both use search engines as their main mode of exposure. Not to mention, if they’re configured properly, they will only show up in front of users that are searching for a keyword related to their content or ad.
Separately, they each have their own pros and cons. But when you put them together, they make up for the other’s shortcomings.
That’s why rather than pitting SEO against PPC, it’s better to use them in conjunction. SEO focuses on bringing organic traffic to a website, while PPC brings in paid traffic. You’ll need SEO for long-term results, but while that’s being set up, you can use PPC to bring initial traffic for short-term results. You can also use PPC ads to target specific niches or bring in a wider audience.
Think about it – when a user searches for a keyword related to your business, a list of organic results will show up. If your website is among the first page results, users can see that your content is among the highly authoritative pages about the topic. If you have a PPC ad campaign centered around the same keyword, it may also show up near the top labeled “Sponsored.” Now, you’ll have two results on the page with your name on them.
Get Yourself a Company that Can Do Both
Rather than finding two different companies that specialize in SEO and PPC each, it’s better to find one that can do both for you concurrently. Not only will it save you the extra time and money for correspondence, but it’ll also make everything more cohesive.
Luckily, Actual SEO Media, Inc. is a Houston SEO Company that specializes in both SEO and PPC. Our Houston SEO experts can take your website to the next level by optimizing its content and updating your online ads.
Call our main office now to schedule a free consultation and see how SEO tactics and PPC ads can revamp the attention of your business and brand. We might be based in Houston, but that won’t stop us from helping you achieve your business goals through online marketing.