The Heights PPC management company that can get you in the spotlight is Actual SEO Media, Inc. Our online marketing company can help you reach a wider audience with our various SEO services. One of our best services is our online advertising management services. We’ll tailor-make you a marketing plan to help you reach your business marketing targets as soon as possible. Our possible plans include the following services:
Our PPC management company can help you create and manage your PPC ad campaigns. Contact us to get started.
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Website Design & Development
Social Media Marketing
Content Creation & Marketing
When you get in touch with our expert team, we can sit down and go over every aspect of the best plan for you. Learn how combining the above services can transform your marketing methods and visibly increase your visitors to your website and business.
Of course, not every marketing company is the same. That’s why you want to find the best for you. Don’t be afraid to go through several options first before you settle on the one you think will work best for your needs. Actual SEO Media, Inc. isn’t afraid to be compared to our competitors, so call any time for a consultation.
The Best From The Best The Heights PPC Management Company
As you would expect, a PPC management company provides clients with various PPC-related services. PPC stands for “pay-per-click,” which is a popular type of online advertising model that’s viable for small and large businesses alike. Actual SEO Media, Inc. also provides PPC advertising services that pair well with our SEO services.
What is pay-per-click (PPC) advertising?
Pay-per-click got its name from how the entire model operates. You pay a small fee every time a user clicks on your ad, hence “pay-per-click.” It remains one of the most cost-efficient advertising models available because you can easily compare how many conversions you get out of the total clicks by calculating how many times you’re paying. This allows you to adjust your advertising budget.
You can create and manage your own PPC campaigns through quick and easy platforms like Google Ads (formerly known as Google AdWords). However, there are many meticulous details you need to remember when managing your PPC ads. These ad campaigns also take a lot of trial and error before you find the sweet spot that will allow you to find the best budget and investment levels for each keyword and type of campaign. Why do it yourself when you can leave it to a PPC management company like us?
We have an entire PPC checklist that you can comb through with advice on how to run your PPC campaign. Our PPC experts use this same checklist to ensure that your campaign runs smoothly and returns the results you were expecting when you hired us. Although it might take a few tries for us to get the perfect results, we’ll ensure that you’ll see the difference between before and after you hired us.
Here’s What Type of Keywords Go Into Your PPC Campaign
No matter if you have a PPC campaign or an SEO campaign, both types of digital marketing methods start with thorough keyword research. You need keywords that will help your ad appear only on relevant search engine result pages (SERPs). Otherwise, your ad might show up on a search that has nothing to do with your business, and you’ll waste money on some accidental clicks from users.
What else do PPC and SEO marketing have in common?
They both need keywords to help search engines determine if they’re relevant for certain searches. They also need to be well-optimized for search engines and viewers because that will determine which position they will appear in, if at all. Not to mention, you can have concurrent PPC and SEO campaigns that won’t adversely affect each other. If anything, your PPC and SEO efforts can show up on the same search page, which boosts your chances of being clicked on.
Once you determine which keywords your ads will focus on, you’ll also want to determine which “negative” keywords will go with it. Negative keywords help make your ads more specific and narrow the scope further. Although this sounds contradictory, you don’t want to waste your money on clicks that won’t turn into conversions. Determining specific negative keywords will help with that.
For example, let’s say one of your campaigns is focused on the new shipment of painting supplies you have. Some possible keywords could be “acrylic paint” or “washable paint,” depending on what the new shipment included. However, let’s also say that the shipment doesn’t include oil paint, which would make that a possible negative keyword. Our PPC experts know when to add which type of keyword to ensure your PPC ad campaign is successful.
The Heights PPC Management Company that can help you the most is Actual SEO Media, Inc. Call us today to learn more!
It Doesn’t End When It Succeeds
Ads are a great way to show a different side of your business to new and recurring consumers. It keeps your content, products, and services fresh with new ads. Even if you finally find the right budget and parameters for your campaigns, it doesn’t end there. You always want to have some type of ad campaign going so you can continue testing different combinations, new keywords, and attracting new audiences to your business.
Actual SEO Media, Inc. can help you continue finding new ways to attract a wider audience than before. Leave it to us to keep your ad campaigns running as you run your business.
Learn More From the Best PPC Management Company
Nothing stops us from helping our customers to the best of our abilities. We’ve been helping clients throughout the city of Houston since 2013. Become our next success story today when you call our main office to schedule your free initial consultation with our team.
We’re more than happy to help pave your way to online marketing success. You won’t find a better The Heights PPC management company than us.
The Heights, Houston, Texas Fun Facts:
Originally, The Heights was founded as a streetcar suburb.
It was built 23 feet higher than downtown Houston, which was experiencing an intense bout of yellow fever that year.
Part of The Heights was dry for over a hundred years, from 1912 to 1917.