If you’re looking to increase your business visibility through advertising, you might be searching for The Woodlands TX PPC Agency near me in Google. There are plenty of ways you can increase your business’ visibility. PPC advertising is one of those ways.
Luckily for you, we here at Actual SEO Media, Inc. boast extensive knowledge in the field of PPC advertising. Our team is here to help you gain the levels of traffic and visibility that you’ve always dreamed of.
What is PPC?
Pay-per-click marketing, or PPC for short, is a method of advertising that helps bring traffic to websites. Pay-per-click advertising gets its name from the way the method works. Companies that use pay-per-click place their ads on search engines and websites such as Google. For every click that the advertisement receives, the company pays a small fee to the advertiser. You might have seen ‘sponsored’ ads on the top page of Google before. These are pay-per-click ads.
Pay-per-click ads are an excellent way to bring inorganic growth to a business.
You might be thinking that pay-per-click advertising is unethical and shows signs that the company using it might not be trustworthy. But PPC is very safe and secure. Companies use PPC all the time, and there is nothing wrong with it. In reality, pay-per-click ads accumulate more clicks than any other form of advertising.
What might sound like a potential caveat, however, is paying for advertisement (which is a valid concern). But consider this example: For every click your advertisement receives, you spend $10. You get 20 clicks in a month—half of those result in $80 sales. You would end up paying $200 to your advertiser. But in return, the sales you got from those advertisements resulted in a total of $800.
Why do you need PPC
One of the most significant benefits of using pay-per-click advertising is that it helps put your advertisement at the top of Google’s search results list. This is immensely beneficial to your business as it puts your product or service right in front of the eyes of your target audience. Google is also the most used search engine worldwide. But because of that, it’s also flooded with thousands of other businesses.
For your business to stand out, you need to use PPC advertising. You’d be happy to know that starting a PPC ads campaign on Google is pretty straightforward. This is thanks to Google’s ad program. The bulk of your advertising will be done in the actual program itself, so you don’t have to stress too much about managing multiple programs and files.
Google also allows you to take as much control as you want. One of the primary ways Google does this is by allowing you to select specific keywords for your advertisement. When people search in these keywords, Google will display ads relevant to the topic searched.
Additional Benefits of PPC
PPC ads increase your web traffic as well as your visibility. These are important to growing your business as they bring you new customers and keep existing ones coming back. Choosing to use PPC is a step in the right direction towards putting yourself right in front of your target audience’s eyes. PPC ads are also easy to monitor compared to other methods of advertising. This is especially true for Google, as they allow you to take almost full control of your advertising campaign.
Utilizing PPC ads also helps keep search engines up and running. PPC ads are a form of passive income for search engines. By paying them for every click that your ad receives, you are protecting their spot on the internet. Do be aware though, that many search engines such as Google are partnered with affiliate sites. This means that your advertisement will also be displayed on these partnered sites.
You can choose to opt out of this. Opting out is recommended because these partnered sites are not as prestigious as Google and therefore not as profitable. When setting up your ads campaign, only choose to use the actual search network. Read about some more tips regarding setting up your campaign on our Google ads checklist.
PPC and SEO
PPC works very well when it is combined with search engine optimization (SEO). SEO is a series of methods and techniques used to drive traffic towards a specific website. You need to use SEO if you want your website to display on search results.
SEO and PPC go hand in hand because PPC might not display ads for keywords if other pages on the search results list have already displayed material for that keyword. SEO helps produce organic results that are displayed in addition to the advertisements you put on Google. By using both, you are ensuring that your product or service gets displayed to your target audience in at least one way.
The Woodlands TX PPC Agent Near Me
The most highly recommended step in setting up your PPC ads campaign is to seek the guidance of an expert in the field. Actual SEO Media, Inc. has all the tools necessary for you to be able to reach your business goals and create a successful advertising campaign.
Our team is composed of skilled web developers, content writers, and advertising experts. We’ll work right alongside you to make sure you are taking the right route for your business needs. A plan will be formulated and we will determine if PPC advertising is right for you and your business.
Actual SEO Media, Inc. works with both SEO and PPC and will help you gain improved web traffic. Our mission is to deliver quality, organic traffic to your site so you can reach your business goals with ease. We do this by adhering to a strict rule of only using white hat SEO tactics.
White hat SEO tactics produce organic search results and are highly favored by Google’s algorithm compared to their black hat counterparts. Black hat techniques pay for false results and for traffic to be made via link farming. These tactics are unethical and are a thing in the past since Google can recognize which results are fake.
If location is also important to you, know that Actual SEO Media, Inc. has locations all over the greater Houston area. Yes, this includes The Woodlands, TX! Feel free to give us a call or drop by one of our locations to start formulating a plan to skyrocket your business’ success on the internet.
SEO and PPC aren’t the only services we offer either. Actual SEO Media, Inc. can also help you with social media marketing, content writing for your blogs, and website design.
Our SEO expertise also extends to local SEO. Local SEO is important for increasing your business’s visibility in the city that you’re located in. This is especially crucial if you have an office or shop that visitors can physically come to.
So if you’re wondering “where can I find a Woodlands TX PPC Agency near me?”, then contact Actual SEO Media, Inc. today at (832)834-0661 to receive your free consultation.
Our team is on standby waiting to help improve your website’s traffic and increase your business’ visibility. Also, be sure to download our FREE Google ads checklist to see where you can improve your Google ads campaign.
The Woodlands Fun Facts
- The city officially opened in 1974.
- The Woodlands is considered one of the safest communities in Texas.
- The city is made up of nine distinct villages.
- To learn more about the Woodlands, visit today.