Seo in Houston
Seo in Houston cannot be successfully achieved with just any methods, even if errantly used by countless businesses. There are many strategies that will get your website basically blackballed by the search engines. In other words, certain behaviors can strike a blow to your website’s ranking in search engine results. This is the last thing any business wants. Successful seo in Houston cannot be achieved by way of shortcuts and tricks. The “search bots” are too smart to fall for “black hat” methods for very long. Black hat search engine optimization (SEO) is an unscrupulous tactic for trying to achieve higher ranking on a search engine results page (SERP). These often work well at first, but then they lead to getting a website penalized or banned altogether. The following are some of the more common black hat strategies to be sure your company’s SEO expert avoids:
Although article spinning has been very popular, it is very much a black hat approach to seo in Houston. Article spinning is when an article is entered into software and a computer program spins additional articles using the same information but with different words. The layout of the content is also altered, and then the spun pages are posted on the Internet. The goal is to create the illusion that a website has plenty of fresh content. Ultimately, it’s just an attempt to trick the search engines into awarding a higher rank to a site that hasn’t used legitimate means to deserve a top spot.
Keywords are definitely a chief component of successful seo in Houston, but keyword stuffing is a black hat approach. This is a method that is very often used and ultimately ends up getting websites seriously penalized. It simply involves adding keywords into the content in an excessive manner for the purpose of getting the attention of the search engines. However, if the information provided on the page is very much secondary to stuffing in keywords, it’s a big no-no and can eventually get the website banned.
If your website has text that can be viewed by a search engine but that is invisible to readers, an illegitimate approach to seo in Houston is being used. The hidden text is usually there to incorporate keywords that are needed for ranking but that are irrelevant to the other text on the page. In some circumstances, hidden text is fine, such as alt-text for images; but it is not there as a black hat approach to optimization, which is why it doesn’t get a site penalized.
Cloaking is an outright deceptive technique designed to trick search engines and should not be used for seo in Houston. It shows different content on a search engine than what will actually be found when a visitor clicks to the link. For example, the user may think they are clicking through to information about a sale on boots when, actually, the page is about cruises to Alaska. Because search engines use many different search algorithms to flush out such illegitimate practices, there is a high probability of getting caught and punished.
Social Media Spam
An important part of successful seo in Houston involves social media, but not by any means. Many SEO companies seeking to find a shortcut to giving their clients (short-term) success use social networking in irrelevant ways that ultimately amount to spam. For instance, leaving comments on a related site but actually for the purpose of posting a link back to your own website is social networking spam, and search engines consistently penalize websites for doing it.
Trust a qualified company specializing in seo in Houston like Actual Seo Media to help you achieve high ranking on search engines, without being penalized.