Automotive Digital Marketing Agency Ann Arbor, MI – Is It That Great?

A bold automotive digital marketing agency Ann Arbor, MI can help further progress your dealership. Most dealerships find themselves in a bind because they can’t find a satisfactory method to consolidate their marketing needs and their co-op deals with the manufacturers. That’s why online marketing for dealerships is gaining traction because it’s a step toward modern methods while still embracing what’s familiar.

Most businesses use online or digital marketing to propel their brand’s name to the masses. The Internet is a great tool that allows you to reach your target audience more easily than TV ads or billboards. Rather than wasting money on throwing out random nets, online marketing targets the specific demographics looking for what your dealership offers.

That’s why you want to work with an automotive digital marketing agency that can mesh well with your practices and help you reach your business goals. An experienced marketing agency can help you take the next step and get your name out there.

Of course, not every marketing agency is the same. Different agencies focus on different types of marketing. For example, some might focus on email marketing, while others are specialized in social media services and brand management. When you start looking for an automotive digital marketing agency, you want to choose the best for your dealership.

Actual SEO Media, Inc. has helped clients since 2013. We have taken up the mantle to help dealerships nationwide realize their maximum potential through online marketing. At our agency, we focus on two main methods: search engine optimization and pay-per-click advertising. Call us to schedule a free initial consultation to see if these methods suit you best.

Choosing an Automotive Digital Marketing Agency Ann Arbor, MI

Before you start on your marketing overhaul, you need to choose an automotive digital marketing agency that you can entrust with this important work. Narrow the list of options by checking each one’s reviews and overall services. Next, you should schedule a consultation with each one to get a better feel. A few questions you can bring to the table include the following:

1. Look into or ask about the agency’s experience with automotive dealerships. If their answer is unsatisfactory, you can cross them off the list.
2. Ask about their methods and how they can help your dealership reach your marketing goals. If they brush off your questions or seem skittish or evasive about their answer, you can also remove them from the list. Chances are there may be some shady business going on in places you can’t see.
3. Evaluate how they work and determine if their methods will work with how you operate your dealership. If you don’t think your two businesses will mesh and work together well, there’s no need to consider them.

Once you find a suitable automotive digital marketing agency, it’s time to get the ball rolling on your online marketing project. Your dealership’s marketing plans won’t go anywhere. It’s better to start online marketing strategies earlier so that it has more time to assimilate properly.

What to Expect About Online Marketing

If you choose Actual SEO Media, Inc. as your automotive digital marketing agency of choice, we will bring the best search engine optimization methods and pay-per-click advertising to the table. Firstly, let’s explain how these two methods can bring more success to your dealership.

SEO (short for search engine optimization) focuses on your dealership’s website. On the other hand, PPC (pay-per-click) ads attract visitors to an established page or website.

We optimize your website so that it matches the search engines’ guidelines, which allows more people to see your website. The more people that see your website, the more clicks there will be. And the more clicks there are, the more people will see your name and visit your dealership. Not to mention, your website will be the base for all of your online activities, becoming the base of many other marketing campaigns.

Can SEO be your base of online marketing?

Our SEO team will focus on optimizing your website toward search engines. The better optimized it is, the more often it’ll appear on search engine result pages. Even if your website clashes with another local dealership, the one that comes out on top is the one with the better-optimized website (according to the search engines’ criteria). A few guidelines that search engines look into include the following:

• Fast image and page load times
• Easy-to-navigate and understand site map
• Mobile friendly website
• Keyword relevance
• Aesthetically pleasing (or at least viewable) website design
• Clean backend code

Search engines prioritize two major factors when ranking websites on the result pages: user experience and relevance. If a user can’t find what they’re looking for, have an easy time moving around the website, or see where they’re going, that website won’t rank highly. And, of course, if the website has little to no correlation with what they’re looking for, users won’t appreciate it either.

Attract More Visitors to You With Pay-Per-Click Ads! What Are They?

A well-optimized website will naturally attract its own visitors. However, for a fast-paced dealership, organic traffic might not be enough for you. If you want a more targeted process, PPC ads might be the way for you. Actual SEO Media, Inc. is an automotive digital marketing agency Ann Arbor, MI that has a team that can create and manage your online advertising campaigns.

PPC ads also appear on the result pages, working in a similar manner to the organic results. Our team knows how to ensure that your PPC ads will appear and appeal to your target audience.

Although Actual SEO Media, Inc. is based in Houston, that doesn’t stop us from helping our clients with their automotive marketing needs. Call our main office today to learn more about our automotive digital marketing agency Ann Arbor, MI.

Ann Arbor, Michigan Fun Facts:

• The town is named after the founders’ wives, who were both named Ann.
• The University of Michigan moved here in 1837.
• It became a hub for transportation with the Michigan Central Railroad.