Actual SEO Media, Inc. has inspired many automotive dealerships to pick up automotive PPC Cedar Rapids, Iowa. Modern online automotive marketing and advertising methods can become a new facet for dealerships to break out of their cookie-cutter shells. Although you might not be able to leave the lucrative co-op deals the manufacturers provide, digital marketing gives you another outlet to reach out to your customer base. Contact Actual SEO Media, Inc. today to learn how to get started.
Let Actual SEO Media, Inc. show how you can use the internet to your advantage. Automotive PPC campaigns can help expand your audience.
Everyone has been to a car dealership at least once in their life. Everyone knows what you have to offer: cars and anything related to cars. Considering the automotive industry is pretty niche, it’d be lucrative if you didn’t have to compete with every other car dealer out there. That’s where online marketing can distinguish your dealership from the rest.
There are many online marketing methods, but not all of them may work for you. You may also have to be careful not to tread over any guidelines the manufacturer has set for your dealership. But not to worry – Actual SEO Media, Inc. has a method to help you thrive while maintaining your co-op deal’s terms. Our internet marketing agency specializes in two methods:
Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Using either can help boost your online traffic while using both could increase the chances of your website growing further than your previous range. Actual SEO Media, Inc. can show you how.
Let’s Start with Automotive PPC Cedar Rapids, Iowa
Let’s start with something your dealership is highly familiar with – advertising. Although it’s obvious that people go to dealerships to buy a car, well-placed ads draw customers to your specific dealership. Everyone’s familiar with the typical car ads on billboards, TV ads, newspaper listings, direct mail, etc. But in our modern society, those marketing strategies that throw out a wide net, hoping for customers to grab the bait, might not cut it anymore.
PPC, or pay-per-click advertising, is a type of online advertising that targets specific demographics. Rather than throwing out a wide net, as most traditional methods do, PPC is geared towards waving at online users looking for what you offer. Automotive PPC ads use search engines to reach your target audience while avoiding online users not looking for cars or related services.
You might’ve seen a PPC ad before while browsing the internet. When you search for something on Google, you’ll sometimes see results at the top labeled with a “Sponsored” tag. They appear above the organic results and often lead to a landing page or specific page on the business’s website. However, specific ads will only appear for related searches.
For example, if you type in “sedans for sale,” it’s likely that a few local PPC ads will appear with a listing of sedans for sale in your area. However, if you type in something else, like “Spring seeds,” you’ll only get results relating to gardens, gardening, and Spring plants. Such is the magic of search engines. This way, you can target only those looking for your cars and related services, improving the overall quality of your sales leads.
The right automotive PPC Cedar Rapids, Iowa method can bring in a new group of customers. Call us to learn more.
How We Can Help with Your PPC Campaigns
Although they’re ads, more goes into automotive PPC campaigns than you would think. An experienced online advertising agency like Actual SEO Media, Inc. can handle the entire ordeal for you. We’ll tell you the entire process when you contact us, so you’re never out of the loop on your own ad campaigns.
Firstly, automotive PPC campaigns need thorough keyword research. These keywords will determine when and where your automotive PPC ads will appear. We’ll tailor your keywords to match your ads’ foci.
Why don’t we tag your automotive PPC ads with anything and everything? Users searching for something slightly different might click on your ad and leave, which wouldn’t do your business any good. That’s because pay-per-click ads’ name comes from their mechanic – you pay a small fee every time someone clicks on your ad. So, if you’re getting useless clicks, you’re paying money for nothing.
Instead, we’ll focus hard on keywords that would bring clicks to your ads. Although it sounds like you might rack up quite a sum, but this method is one of the most cost-effective advertising methods. By the end of the campaign, you’ll know exactly how much you spent on advertising, and you can effectively adjust for the next campaign. The Actual SEO Media, Inc. team can show you exactly how PPC and SEO marketing can help dealerships.
The Magic of Combining Automotive PPC Ads with SEO Efforts
Automotive PPC ads aren’t the only marketing factor Actual SEO Media, Inc. can help with. You can combine your advertising efforts with search engine optimization. Unlike automotive PPC Cedar Rapids, Iowa ads, which focus on bringing in a wider crowd, SEO focuses on your website to attract an audience by itself. Our SEO experts will help optimize your website by adjusting settings and adding content to rank higher on search engine result pages (SERP).
By ranking higher on the SERP, there’s a higher chance that more users will click on your website to look for more information. Even if your website is used primarily to showcase your available inventory, it can still be a hotspot for other types of content. For example, our professional writers can highlight your service team’s expertise in auto services, giving reasons why and when car owners should bring their cars to your service center for their next maintenance visit, etc.
Actual SEO Media, Inc. will show you have automotive PPC and SEO can better highlight your website and attract a wider customer base.
Reach Out to Actual SEO Media, Inc.
Your dealership doesn’t have to lag behind competitors or other local businesses. Level up your marketing tactics with the help of a marketing agency. Actual SEO Media, Inc. might be based in Houston, TX, but we can still get your dealership ranking in your local area.
Call our main office today to schedule your free initial consultation. We’ll show you how automotive PPC Cedar Rapids, Iowa can be integral to your advertising methods.
Cedar Rapids, Iowa Fun Facts:
Cedar Rapids is the 2nd largest city in the state.
It’s the largest corn-processing city in the world.
Before it got its current name, Cedar Rapids used to be called Columbus.