Automotive PPC | Concord, California

Automotive PPC | Concord, California
28 June 26, 2023

Investing in automotive PPC Concord, California can be helpful while you are working on boosting your SEO (search engine optimization). Many people don’t want to wait on results with SEO, but SEO is extremely important. Therefore, you don’t want to forgo what it can bring simply because it takes longer. However, if you use automotive PPC Concord, California in conjunction with auto dealership SEO, it can bring you results a little faster.

If you want to know more about how automotive PPC Concord, California can help your dealership, get in touch with Actual SEO Media, Inc. today. We are a Houston, Texas-based company that has everything you need to boost your visibility online and reach your audience.

automotive PPC Concord California

Put Google to work with automotive PPC Concord, California.

What is Automotive PPC Concord, California

If you have ever seen those “sponsored” or “paid ads” at the very top of Google’s search results page, or even sometimes on social media sites, those are PPC ads or pay-per-click ads. These ads can help boost your dealership website to the top of search engine pages. However, there are a few things you need to know about it before you decide if it is a good strategy for you.

How PPC Works

Paid ads do not quite work the same as SEO. There is a bidding process, and if you win the bid, you get to use those keywords. Now the important thing to know about this method is that every time someone clicks on one of these paid ads, you have to pay the search engine.

Therefore, it is important to choose a budget you want to spend each month. For some companies, this can be expensive. However, for others, such as a car dealership, this can turn a great profit. Your keyword might cost you $15 or $20, but someone might spend $20,000 to $30,000 on a car. They might not have spent that money at your dealership if that advertisement wasn’t there.

There can be a lot of great utilities to PPC ads. However, it is useful to understand that it is not for each business owner, nor is it a great long-term solution for advertisement unless you have the budget for it. What is really beneficial about this strategy is that it can work in coupled with your SEO strategy.

Bring SEO and PPC Together

For those who may not know, SEO means search engine optimization. A brief explanation of SEO is treating organic ads with keywords to show up on search engines, and the objective is to show furthest up the search engine results on the first page.

SEO can take a while. It can take several months, and sometimes longer, especially if your website is facing any penalties from Google or any other search engine. Therefore, some people often turn away from SEO because of how long it can take and the amount of work involved.

We strongly advise against this, and to help make the process more palatable, we recommend combing SEO and PPC. Because PPC works better as a short-term solution for publicity, this can be a great way to bridge the gap waiting to reach your SEO goals. While PPC is paid ads, SEO is more organic. You don’t have to pay anything extra when someone clicks on your website. Therefore, once your SEO starts to pick up, you can save for more PPC later on down the road if things start to get a little slow.

This beautiful combination is what is known as search engine marketing, or SEM. It is utilizing all the tools present to get the best outcome and highest return on investment possible. We have had a lot of success stories with the strategy, and we urge you to come in and speak with us about how we can make this strategy work for you.

automotive PPC Concord, California

With the combined forces of SEO and PPC, your dealership will be unstoppable.

Why You Still Need SEO

As we’ve mentioned previously, you do not want to neglect your SEO strategy just because PPC might be working for you. PPC only continues to work so long as you have the budget for it. Once it runs out, you lose that keyword. Therefore, you want to plan carefully and still focus your time and resources on SEO.

SEO offers more long-term results and more organic results. More and more, it is becoming apparent that customers want to find services and products on their own rather than being advertised to. Yes, it is all advertising, but with SEO, your customers find you rather than you trying to go out and find customers.

With strategies like SEO and PPC, we use keywords that your target audience is using to look for your services and products. For instance, if someone searches “oil change services near me,” you could potentially have your website show up with an article explaining how you have exceptional oil change services with all the best technicians.

Take the keyword “automotive PPC” as another example. You found Actual SEO Media, Inc. by typing in that specific phrase. This article appeared in your results and led you to our site. That is how SEO works. PPC works similarly, except unlike SEO, PPC requires you to pay for each click you get. Again, there are ups and downs to PPC, and therefore, each method should be thoroughly researched to make sure you choose the best strategy for your dealership.

Actual SEO Media, Inc. Can Help you Today

If you would like a more in-depth explanation tailored more toward your dealership, Actual SEO Media, Inc. offers free consultations. Just because we are located in another state does not mean we cannot help you. We know how to find your target audience no matter where they are or where your business is. We have an excellent team complete with SEO and PPC experts, talented web designers, and creative article writers.

We can help boost your website to get your audience’s attention. There are many ways to market your dealership, but in the age of the internet, auto dealership SEO and PPC are proving to be more and more effective than any other method next to word of mouth. Come see what automotive PPC Concord California can do for you.

automotive PPC Concord, California

Actual SEO Media, Inc. has been serving clients since 2013 with great success.

Fun Facts for Concord, California

  • Tom Hanks is from the Concord area.
  • Don Salvio Pacheco II established this settlement and originally called it Todos Santos in 1869.
  • Within the greater San Francisco metropolitan area, the city serves as a key regional suburban East Bay hub.

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