When traditional advertising is no long working in your dealership’s favor, then consider looking into car dealer SEO Allentown, Pennsylvania. Auto dealership SEO is the most beneficial marketing strategy today because it utilizes your website. It targets your customers and helps you stay on top of your competition. Stop setting for co-op deals that only put more money in your manufacturer’s pockets. Take a look into what car dealer SEO Allentown, Pennsylvania can do for you today.
Car Dealer SEO Allentown, Pennsylvania
Search engine optimization is taking your website and making it compliant with Google’s algorithms so that it ranks high on the search results page. The main goal is to make it appear at the top of the first page.
Why is this so important? Because when people search for things, they tend not to scroll very far down the list. In fact, when people search for something, 75% never scroll through to the second page.
That is an insane statistic, but if you think about it, it makes sense. Just ask yourself how often you scroll past the first page. An even better question to ask yourself would be, how long do you typically spend searching for the right result?
Probably not very long, and you might even just stick with what the first few results offer you. Google knows and understands this trend. That is one of the reasons they have been so successful at creating algorithms to help “organize” the web, for lack of a better word.
Google has thousands of algorithms, to say the least, and we don’t know all what they are. We know some of what Google looks at as ranking factors, but a lot of them are kept a secret. This is to keep people from exploiting the system. Not that it keeps people from trying anyway, but it’s a lot hard to exploit the system if you don’t know what Google looks at.
However, the knowledge we do have is that Google looks at factors such as the quality of your website and your content, how often you put out content, and how accurate and trustworthy of a source you are. There are many other factors with those main factors, and they can often be changed at the drop of a hat.
That being said, it’s important that companies such as car dealerships do everything they can to keep up with their SEO because you can bet that your competition will. If you want your business to break your glass ceiling and attract more customers, then your first step would be to attract them to your website.
How to Get Started
Just like any project, there are certain steps one must take in order to make it happen and work in their favor. There is a great quantity of research that is involved, such as keyword research. Your customers are using specific phrases to search for your particular products and services. Knowing what your customers are inquiring about and how popular these search terms are is an essential requirement for effective SEO. The more prevalent they are, the more people you have the potential to attract.
Next, you want to optimize your website. This can be very technical, and if you are not familiar with web design and coding, this can be difficult to accomplish. Therefore, you either need a lot of time, or you will need to hire someone who knows web design pretty well.
Once you have your site fairly well optimized, you will want to take those keywords that you research and create content for them along with the local areas you want to target. This is extremely important as it will target people in your area. It would make no sense for your dealership to target anyone in the world searching for “new car dealership near me.” This content must be original and informative. You always want to make it interesting. Otherwise, your audience will get bored and click away.
Last of all, you will want to keep up with all the regular changes Google creates. Google is constantly trying to optimize its own search engine for a better user experience. They are also constantly battling anyone trying to exploit their system.
So how does one go about launching their own SEO project and still make time to run their business?
Meet Actual SEO Media, Inc.
If you want to stay ahead of your competition and still have time to effectively run your business, then Actual SEO Media, Inc. is here to help. We are a leading SEO company based in Houston, Texas. Don’t let our distance from you keep you from reaping the benefits of hiring an expert SEO company. We are capable of helping you no matter where you are located.
Actual SEO Media, Inc. has been helping businesses of all kinds, including dealerships, market their business online for ten years. We make marketing affordable for even the smallest of businesses. Therefore, no matter if you are a large or small dealership, you can bet that we can make it happen for you.
We do everything in-house, which means you can better on top-notch customer service. You will be able to meet some of our SEO researchers, writers, and even web designers to show you we have our very own team. Our team has selectively been hand-picked to ensure we can give the best to our clients.
It is important to note that we are a white-hat SEO company, meaning we do not participate in exploitative techniques. It is imperative to hire a company that only uses white hat techniques because it can cause irreversible damage to your site, costing you a lot of money to fix and wasting time. People have often been fooled by companies that promise overnight success and fast results. We are here to tell you that SEO does not work that way. SEO can take time, several months, in fact, but it is well worth the investment in both money and time.
For more information about our car dealer SEO Allentown, Pennsylvania, service, please give us a call for a free consultation on how we plan to help you reach your marketing goals.
Fun Facts for Allentown, Pennsylvania
- Allentown is the largest of three cities in Pennsylvania’s Coal Region’s Lehigh Valley metropolitan area.
- In the early 1700s, Native American tribes fished for trout and hunted deer, grouse, and other game in the scrub oak wilderness that is now Allentown and Lehigh County.
- The 5,000-acre (20 km2) plot that became Allentown on September 10, 1735.